Case Studies

Case Study: Airborne - New Product Development


Airborne is the leader in the dietary and health supplement space. Their flagship product has become the frequent travelers’ trusty defense against colds and sickness. Looking to expand their product line, Airborne selected Linescale’s product development solution to develop and evaluate several new offerings.

In four studies that took less than ten days time, Linescale was able to deliver:

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Case Study: FreshDirect

FreshDirect  FreshDirect is the leading online grocer serving the greater New York Metropolitan area. Facing competition from traditional grocers, restaurants, delivery services and other online grocers, FreshDirect partnered with Linescale to develop a deep and ongoing understanding of customer attitudes and competition, and to generate actionable service improvement opportunities.

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Case Study: Hotel eCommerce Website Revenue Improvement

A leading eCommerce website with revenues in the muli-billion dollar range selected Linescale to help improve Web site satisfaction and increase revenue growth. Though this client relied on traditional click-stream analysis to tell them where visitors clicked and departed the site and how effective their e-marketing campaigns were they did not know WHY visitors were behaving in the manner they were.

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Case Study: Jenny Craig - Advertising Development

Jenny Craig

Jenny Craig is a pioneer in the weight management category. In conjunction with using Linescale to redefine their core product offering, Jenny Craig deployed Linescale’s advertising development solution to create and track the accompanying launch.

The Linescale development process included:

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Case Study: Jenny Craig - New Product Development

Jenny Craig is a pioneer in the weight management category. Under considerable threat from new competitors and facing declining sales growth (minus 20%), the company turned to Linescale to re-create their core weight management offering and boost top and bottom line growth.

Through iterative development rounds Jenny Craig was able leverage Linescale’s concept develop capabilities. The process included:

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Case Study: Sonic Drive-In

Sonic SignSonic Drive-in has done over a thousand Linescale concept, Advertising, Customer Satisfaction and central location product taste tests. Here's one case... Using Linescale, Sonic discovered the humble hot dog category was underdeveloped yet desired by key target consumers. Linescale isolated four successful flavor/types. Sonic optimized ingredients, flavor characteristics, benefit structure and pricing for each of the four in iterative Monadic Concept Testing.

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