Case Study: Airborne - New Product Development


Airborne is the leader in the dietary and health supplement space. Their flagship product has become the frequent travelers’ trusty defense against colds and sickness. Looking to expand their product line, Airborne selected Linescale’s product development solution to develop and evaluate several new offerings.

In four studies that took less than ten days time, Linescale was able to deliver:

  • Acceptance scores, displaying the likelihood of market success, for four different, new products—all arranged into a segmentation scheme that grouped respondents into four different categories based on their perceptions of each product
  • Supporting qualitative that highlighted what current customers and prospective customers liked and didn’t like about the new offerings
  • Detail on the highest and lowest performing features and product benefits, organized by acceptance segment to ensure that findings were actionable
  • Pricing recommendation
  • Go/No Go recommendations along with consultation on which features to emphasize or re-work and guidance on how to further refine each product before taking to market

Linescale’s comprehensive development process enabled Airborne to preserve precious time and money, affording the company with a deep understanding of which brands to launch and how to improve their likelihood of market success.