HERE IS AN EXAMPLE OF A VERY LONG TEXT CONCEPT, AND AN EVEN LONGER TEXT EXPERIENCE. This tested extremely well, and was a key in turning around the Jenny Craig business - enough for Nestle to buy it from the development group for ten times their original investment. IF RESPONDENTS ARE INTERESTED, THEY WILL STAY WITH IT. IF NOT, THEY WILL LET YOU KNOW, AND WHY:
INITIAL CONCEPT:
Discover the Weight Loss Program that Works for You
New Plans to Fit Every Need
You've tried fast or fad diets where your body fights back hungrier than ever. Jenny Craig now offers new, affordable approaches that work for you, including a fourteen-day trial weight loss program to help your unique body find your personal success path.
The new programs are designed to make Jenny Craig much more affordable for those with not only 10 or 20 pounds to lose, but 40, 60 or 80 pounds to lose.
Experts agree Jenny Craig's balanced, portion control, frequent meal, moderate exercise approach is the best program available for long term weight loss and eating habit change. But many people feel it is expensive. So, the famous, simple, easy and effective Jenny Craig program with its guidance, support, and pre-planned menus now offers new plans at modest cost...and the deliciously prepared, ready to eat food can now be purchased at much reduced prices.
Once you decide the program is right for you, Jenny Craig now offers a 12-month program including education, program materials, and the motivation, guidance and support of one-on-one private consultations with your personal consultant. You pay only a $7 weekly fee, and all Jenny Craig food is available at very significant discounts. As motivation and reward, the discounts continue to increase even more as you achieve important milestones in your weight loss progress.
With the discounts, our clients tell us they spend the same or less than what they spend when they’re not eating Jenny Craig cuisine.
The foods are the same appetite appealing, delicious prepared foods that have always been available at Jenny Craig Centres. Only the price of the food is lowered. This new program is designed to make the program available to as many people as possible by significantly reducing the food cost.
For those with less weight to lose, the famous Jenny Craig "20 pounds for $20" program (plus the cost of food) is available, along with the long term Platinum membership plan.
These new programs will allow you to find out at a very modest cost whether Jenny Craig is the right way for you to lose the excess weight and reshape your health, body and life.
HERE IS THE SECOND EXPOSURE, THE EXPERIENCE:
Here is how it works:
For you, it's all good news!
The world famous Jenny Craig program that has taught millions of people to live a healthier, more active lifestyle is now more affordable than ever. And our introductory two-week trial lets you try the program with no commitment.
Once you decide you are ready to make a change, Jenny Craig has a one year program designed to help you lose your weight and keep it off. You will receive one-on-one consultations and large discounts on all Jenny Craig food. You will have a 20-minute one-on-one consultation each week.Your Jenny Craig personal consultant will provide you with the tools, techniques and motivation for reaching your weight loss goal. Plus, you’ll receive the education you need to keep the weight off for good. Your one-on-one private consultations are designed to help you adapt to your new healthy lifestyle and give you the encouragement and support Jenny Craig is known for.
Plus, you’ll get the same delicious, filling and healthy Jenny Craig cuisine at a much more affordable price. If you have over 20 pounds to lose, Jenny Craig recommends Jenny Rewards. This 12-month program features 20% to 35% discounts off the price of food. By committing to this one year program, you’ll immediately receive a 20% discount on all Jenny Craig cuisine. At ten weeks into the program, the discount increases to 30%, and at week twenty, or whenever you get within 5 pounds of your goal weight, the discount increases to 35%. The membership cost of this 12-month commitment program is only $7.00 per week, and convenient payment plans are available.
With these discounts, our clients tell us they spend the same or less than what they spend when they’re not eating Jenny Craig cuisine.
No matter what your weight loss goals, Jenny Craig has a program to suit. For example, if you only have a few pounds to lose, or aren't ready to make a longer term commitment, Jenny Craig offers the famous, "20 pounds for $20" program (plus the cost of food). For a $20 fee this program features private one-on-one consultations each week, and Jenny Craig food and pre-planned menus available at regular prices. This program is limited to three months.
Current Platinum or Lifetime members, of course continue all their benefits, with NO additional fees and NO changes to their program. But if they choose to add the discounted food program to their Platinum membership, this is available for a one time conversion fee of $99. They can then enjoy the benefits of significantly reduced food costs for their entire membership.
But success doesn’t mean hitting a number on a scale. Success comes from acquiring the skills and confidence necessary to achieve and maintain a healthy weight – for life. That’s why we recommend the one-year program. As you incorporate more of your own food and hit plateaus, Jenny Craig's counseling and support will help you keep the pounds off for good.
To maintain your new weight you can renew your 12-month Jenny Rewards program for $29 a year. This provides you with one-on-one consultations as often as you choose, along with 24-hour access to our experts via phone and Internet. Plus, you have a choice of picking up any food you need to help maintain your weight at the Jenny Craig Centre or having it delivered to your home through Jenny Direct - all at the same 35% discount.
This helps you make your new weight a lifetime change for the better.