Individual response is to question "Please tell us why you rated the way you did"
Comment and score for Akron is Between
Acceptors
Open
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M/F, Age, ZIP, HHI |
Female age 32 from Louisville, KY, with HHI of under $15,000 |
Reasons for rating |
Distinctive foods / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / Happy / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Male age 52 from Wister, OK, with HHI of under $15,000 |
Reasons for rating |
Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good |
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Open
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M/F, Age, ZIP, HHI |
Female age 51 from Las Vegas, NV, with HHI of $50,000 - $54,999 |
Reasons for rating |
Distinctive foods / Makes me hungry / The food looked good / Upbeat / Happy |
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Open
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M/F, Age, ZIP, HHI |
Female age 27 from Green Brook, NJ, with HHI of I prefer not to answer |
Reasons for rating |
Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Happy / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Female age 37 from Temple City, CA, with HHI of $140,000 - $149,999 |
Reasons for rating |
Upbeat |
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Open
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M/F, Age, ZIP, HHI |
Male age 56 from Gainesville, FL, with HHI of $35,000 - $39,999 |
Reasons for rating |
Distinctive foods / The food looked good / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Female age 34 from Panama City, FL, with HHI of $65,000 - $69,999 |
Reasons for rating |
Variety of toppings / Entertaining / Makes me hungry / The food looked good / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 32 from San Antonio, TX, with HHI of $50,000 - $54,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Male age 21 from Amarillo, TX, with HHI of $45,000 - $49,999 |
Reasons for rating |
Distinctive foods / Learned something interesting / The food sounded good / Happy |
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Open
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M/F, Age, ZIP, HHI |
Female age 68 from La Grange, TX |
Reasons for rating |
Distinctive foods / Sonic has high-quality ingredients compared to other fast food restaurants / I like my hot dogs plain / The food looked good / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 50 from Santa Ana, CA, with HHI of $20,000 - $24,999 |
Reasons for rating |
Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Male age 60 from Florence, MA, with HHI of $20,000 - $24,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Learned something interesting / Makes me hungry / The food sounded good / The food looked good |
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Open
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756 (Lower it)
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Different choices for everyone. Beef hot dog. Relate to the city. |
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M/F, Age, ZIP, HHI |
Female age 45 from North Ridgeville, OH, with HHI of $70,000 - $74,999 |
Reasons for rating |
Variety of toppings / The food sounded good / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 68 , with HHI of $25,000 - $29,999 |
Reasons for rating |
Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Female age 50 from Uniontown, OH, with HHI of $60,000 - $64,999 |
Reasons for rating |
Learned something interesting / The food sounded good / Upbeat / Happy / Engaging / Characters sound like friends of mine |
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Open
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M/F, Age, ZIP, HHI |
Male age 24 from Coast Guard Isla, CA, with HHI of $15,000 - $19,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Learned something interesting / Voices are irritating / Funny |
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Open
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711 (About right)
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I really enjoyed the commercial. It was funny and it made the food look really delicious. I would like to try the product now. |
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M/F, Age, ZIP, HHI |
Female age 20 from Tucson, AZ, with HHI of under $15,000 |
Reasons for rating |
Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Female age 43 from Parker, CO, with HHI of I prefer not to answer |
Reasons for rating |
Distinctive foods / Variety of toppings / Entertaining / Learned something interesting |
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Open
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M/F, Age, ZIP, HHI |
age 65 from Segno, TX, with HHI of under $15,000 |
Reasons for rating |
Distinctive foods / Learned something interesting / Makes me hungry / The food sounded good / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Female age 19 from Las Vegas, NV, with HHI of $40,000 - $44,999 |
Reasons for rating |
Distinctive foods / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Happy |
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Open
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M/F, Age, ZIP, HHI |
Male age 50 from Memphis, TN, with HHI of $45,000 - $49,999 |
Reasons for rating |
Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good |
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Open
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622 (Raise it)
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Because its very catchy. It showed exactly what your gettin and you had quite a few options |
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M/F, Age, ZIP, HHI |
Female age 22 from Bridgeport, CT, with HHI of $50,000 - $54,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / Not funny / The food looked good / Upbeat / Happy / Engaging / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Male age 33 from Atlanta, GA, with HHI of $40,000 - $44,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / The food looked good / Funny / Engaging / Is for someone like me |
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Borderline
Open
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M/F, Age, ZIP, HHI |
Male age 68 from 92211, with HHI of $150,000 - $174,999 |
Reasons for rating |
Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good / Engaging |
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Open
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578 (About right)
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These are a very unique menu item to fast food chains, something we would probably try if we were to visit Sonic. And the price is very affordable. |
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M/F, Age, ZIP, HHI |
Female age 35 from East Stroudsburg, PA, with HHI of $120,000 - $129,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Entertaining / The food sounded good / The food looked good / Funny |
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Open
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M/F, Age, ZIP, HHI |
Male age 25 from Raleigh, NC, with HHI of $35,000 - $39,999 |
Reasons for rating |
Characters sound like friends of mine |
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Open
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M/F, Age, ZIP, HHI |
Female age 45 from Pensacola, FL, with HHI of $20,000 - $24,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Not engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 46 from Neffsville, PA, with HHI of $120,000 - $129,999 |
Reasons for rating |
Distinctive foods / I like my hot dogs plain / The food looked good |
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Indifferent
Open
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M/F, Age, ZIP, HHI |
Female age 28 from Morrison, TN, with HHI of $25,000 - $29,999 |
Reasons for rating |
Makes me hungry / The food description did not sound good to me / Boring / The food looked good / Upbeat |
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Open
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M/F, Age, ZIP, HHI |
Male age 20 from Mount Juliet, TN, with HHI of $110,000 - $119,999 |
Reasons for rating |
Distinctive foods / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good |
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Open
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M/F, Age, ZIP, HHI |
Female age 32 from Belleville, IL, with HHI of $40,000 - $44,999 |
Reasons for rating |
Makes me hungry |
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Open
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444 (Raise it)
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that concept looked appealing to me and the idea of choice appealed to me during that ad but n |
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M/F, Age, ZIP, HHI |
Male age 73 from New Smyrna Beach, FL, with HHI of $20,000 - $24,999 |
Reasons for rating |
Distinctive foods / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good |
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Open
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M/F, Age, ZIP, HHI |
Male age 53 from White Cloud, MI, with HHI of $20,000 - $24,999 |
Reasons for rating |
Not entertaining / The food looked good |
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Open
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444 (Raise it)
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main reason is that all options mentioned show condoment and/or additional ingredients that do not appeal to me |
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M/F, Age, ZIP, HHI |
Male age 67 from Plymouth, MA, with HHI of $40,000 - $44,999 |
Reasons for rating |
Variety of toppings / Entertaining / Makes me hungry / The food sounded good / Do not believe ingredients are high quality compared to other fast food restaurants / I like my hot dogs plain / The food looked good / Not a good value / Upbeat |
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Rejectors
Open
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M/F, Age, ZIP, HHI |
Male age 32 from Kennett, MO, with HHI of $60,000 - $64,999 |
Reasons for rating |
Not believable / Funny |
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Open
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400 (About right)
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not crazy about the commercial its confusing, with the back and forth not necessary but did catch they were all natural |
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M/F, Age, ZIP, HHI |
Female age 29 from Budd Lake, NJ, with HHI of $50,000 - $54,999 |
Reasons for rating |
Confusing / The food looked good |
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Open
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400 (Raise it)
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This comercial was a bit more meaningful. It portrayed someone one like me, I usually struggle between choosing foods at restaurants so I sometimes get two different items to satisfy my curiosity of the different flavors. |
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M/F, Age, ZIP, HHI |
Female age 47 from Kewaskum, WI, with HHI of $25,000 - $29,999 |
Reasons for rating |
Makes me hungry / The food looked good / Upbeat / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 39 from Dover, AR, with HHI of $30,000 - $34,999 |
Reasons for rating |
Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Engaging / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Male age 48 from 33774, with HHI of under $15,000 |
Reasons for rating |
Distinctive foods / Variety of toppings / Learned something interesting / Sonic has high-quality ingredients compared to other fast food restaurants / Voices are irritating / Not funny / Not entertaining / The food looked good |
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Open
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M/F, Age, ZIP, HHI |
Male age 59 from Fairfax, VA |
Reasons for rating |
Distinctive foods / Variety of toppings / Not my kind of ad / The food looked good / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 56 from Paducah, KY, with HHI of $40,000 - $44,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Didn't tell me enough about the food / Do not believe ingredients are high quality compared to other fast food restaurants / Not funny / Not engaging / The food looked good / Happy / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Female age 22 from Mesa, AZ, with HHI of under $15,000 |
Reasons for rating |
The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / Do not believe ingredients are high quality compared to other fast food restaurants / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 45 from Kenosha, WI, with HHI of $150,000 - $174,999 |
Reasons for rating |
The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / Do not believe ingredients are high quality compared to other fast food restaurants / Voices are irritating / I like my hot dogs plain / Not engaging / Not entertaining / Boring / Confusing / Not a good value |
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Open
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M/F, Age, ZIP, HHI |
Female age 54 from Ocean Springs, MS, with HHI of $40,000 - $44,999 |
Reasons for rating |
Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / The food looked good / Upbeat |
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Open
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M/F, Age, ZIP, HHI |
Female age 36 from Palm Springs, CA, with HHI of $50,000 - $54,999 |
Reasons for rating |
Entertaining / The food looked good / Upbeat / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 49 from Columbus, OH, with HHI of I prefer not to answer |
Reasons for rating |
Variety of toppings / Not my kind of ad / Not engaging / Not a good value |
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Open
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M/F, Age, ZIP, HHI |
Male age 29 from Phoenix, AZ, with HHI of $40,000 - $44,999 |
Reasons for rating |
Distinctive foods / Learned something interesting / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 37 from Navarre, FL, with HHI of $15,000 - $19,999 |
Reasons for rating |
Not entertaining / The food looked good |
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Open
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M/F, Age, ZIP, HHI |
Male age 58 from Bloomingdale, IL, with HHI of $65,000 - $69,999 |
Reasons for rating |
The food sounded good / Not a good value |
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Open
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M/F, Age, ZIP, HHI |
Male age 64 from Cumberland, IN, with HHI of $65,000 - $69,999 |
Reasons for rating |
Variety of toppings / Not funny / Not entertaining |
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Open
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M/F, Age, ZIP, HHI |
Female age 65 from Sherwood, OR, with HHI of $35,000 - $39,999 |
Reasons for rating |
Not engaging |
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Open
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133 (About right)
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Don't like hot dogs so no matter what you put on it, there's no appeal for me.
The ad however is appealing |
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M/F, Age, ZIP, HHI |
Female age 65 from Houston, TX, with HHI of $50,000 - $54,999 |
Reasons for rating |
Entertaining / Funny |
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Open
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67 (Raise it)
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not interested in sonic and those hot dogs looked nasty with all that junk on it. |
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M/F, Age, ZIP, HHI |
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Reasons for rating |
Do not believe ingredients are high quality compared to other fast food restaurants / I like my hot dogs plain / Not believable / Not engaging |
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