LINESCALE ® Mc3 Study

	[165004] Multiple Ad Test
	Closed on Sept. 8, 2013





		Radio button answers encoded as numbers (e.g., first answer is "1," second answer is "2," etc.) and checkbox answers encoded as "1" or "0" (e.g., "1" if answer checked and "0" if not checked).
		Yes No
Questions
usual_way		Which of these do you most frequently go to for hamburgers, hot dogs or other types of sandwiches? (Please select or write in just one)
next_way		Aside from , which of these do you most frequently go to for hamburgers, hot dogs or other types of sandwiches? (Please select or write in just one)
qsr_frequency		In the last 30 days, how often did you buy food or drink from fast food restaurants such as McDonalds, Wendy's or convenience stores?
hot_doguse		Do you ever eat hot dogs?
accept_score_regional_hot_do		Would you change that score?
comments_regional_hot_do		What's the main reason you rated as you did?
reason_regional_hot_do		Which most contributed to your rating of Regional Hot Dogs? (Please pick up to five main reasons for your rating.)
main_point		What would you say is the main point of this ad?
accept_score_akron_is_betwee		Would you change that score?
comments_akron_is_betwee		What's the main reason you rated as you did?
reason_akron_is_betwee		Which most contributed to your rating of Akron is Between? (Please pick up to five main reasons for your rating.)
main_point_copy		What would you say is the main point of this ad?
accept_score_pileon		Would you change that score?
comments_pileon		What's the main reason you rated as you did?
reason_pileon		Which most contributed to your rating of Pile-On? (Please pick up to five main reasons for your rating.)
main_point_copy_copy		What would you say is the main point of this ad?
social_web		If you have a social media web page, such as Facebook, Myspace, etc., how often do you usually access it?
text		How often do you usually send text messages on your mobile phone?
zipcode		What is your ZIP Code?
interview_rate		One final question - This is a new type of Internet interview. Did you enjoy it?
Ranking set - Standard competitive framework
control1_x		All things considered, how do you rate for hamburgers, hot dogs or other types of sandwiches? Please click on the Linescale to indicate your opinion.
control2_x		Okay, all things considered, how do you rate for hamburgers, hot dogs or other types of sandwiches? Please click on the Linescale to indicate your opinion.
concept_regional_hot_do_x		How would you rate the Regional Hot Dogs Ad for its overall appeal?
concept_akron_is_betwee_x		How would you rate the the Akron is Between Ad for its overall appeal?
concept_pileon_x		How would you rate the Pile-On Ad for its overall appeal?
Diagnostics and Single Linescales
diag1_regional_hot_do_x		Please rate Regional Hot Dogs for having a unique message
diag2_regional_hot_do_x		Please rate Regional Hot Dogs for likelihood you would purchase the item advertised
diag3_regional_hot_do_x		Would you tell your family and friends about Regional Hot Dogs?
diag1_akron_is_betwee_x		Please rate Akron is Between for having a unique message
diag2_akron_is_betwee_x		Please rate Akron is Between for likelihood you would purchase the item advertised
diag3_akron_is_betwee_x		Would you tell your family and friends about Akron is Between?
diag1_pileon_x		Please rate Pile-On for having a unique message
diag2_pileon_x		Please rate Pile-On for likelihood you would purchase the item advertised
diag3_pileon_x		Would you tell your family and friends about Pile-On?
Demographics
gender		Are you male or female?
age		What is your age?
income		What is your household income?
Grid Questions
External Data (Parameters)
gid		External Vendor User ID
sid		Vendor Study ID
Internal values
url		Referring URL
cell_id		Study ID
lupdate		Study completion date/time
session_id		Internal session ID
run_state		Internal run state