Innovation and Product Development

Insightful Product Development Tools / Competitive Benchmarking / Normative Scores
Segment Analysis shows "Who"  /  Driver Analysis shows "Why"

INSIGHTFUL AND NORMATIVE Concept Testing, Product Testing, Message Testing, Customer Experience
Interactive dialogue compares your new ideas with current products and services. Probe current behaviors, purchase and use alternatives. Understand your customer and prospect in depth. 
Analytic online report by preference segment generates insights

Paired comparisons of multiple items Concepts, products, websites, ads directly compared to expectation and competitive alternatives. Analysis of Driving Reasons for preference and dissatisfaction. 

Innovative Linescale® Direct Comparisons Capture:

  1. Benchmarks versus your real world competition
  2. Normative Linescore® vs competition
  3. Analysis of Driving Reasons for Preference, "On the fence" or Rejection
  4. Absolute rating, rank orders and direct paired comparisons
  5. Multi-Segments measure subgroups, quantitative measure source of business from each competitor

Plus, In-depth reports for individual respondents ranked from highest scoring to lowest. Granular texture with probed verbatims as well as ratings adds to insight,

U.S. Patent No. 7,664,670 and Patent Pending 

Our Clients:

Hanes Brands