The AI platform that predicts product success
before launch.
Built on a proven, patented method behind some of the world's most
successful offerings.
And 60 other B2B and B2C examples
The Problem
Every year, 30,000+ new products launch in the U.S.—and most underperform or fail.
37-66%
Products fail outright
33%
Don't survive a single year
Thousands
Survive but underperform
Millions are lost not only in failed launches, but also in ineffective marketing, digital experiences, and loyalty programs.
The Solution: Linescale
Linescale is an AI-powered method and software platform designed to answer the most critical business question: Will people switch from what they are currently using and buy your new product or service instead?
Which ideas will succeed—or fail?
Who will buy and who will not?
Will your new product or service underperform, thrive or flop?
Old Way - Applause Meters
Using research and analytics of past customer behavior to infer new product receptiveness
New Way - Finding Acceptors for your new product
Using scalable, personal interviews and AI to discover what your prospects buy today and if your new idea is strong enough to displace what they're buying
What Linescale Tells You
Will prospects buy your new product or service?
Are there enough buyers willing to pay the necessary price?
What products are your prospects currently choosing over yours?
Who will you displace?
Why do buyers prefer your product—or why do they reject it
And critically—when should you NOT launch the product?
How It Works
Linescale measures real market acceptance of your new product or service and segments your audience into:
When you know the Acceptor segment, you won't waste time and money on selling to prospects that don't want your product.
You'll focus your investments on prospects that want your product or service now.
Where Linescale Fits
Linescale supports every stage of product development and marketing
Ideation
Confirm market acceptance before investing
Product Development
Assure product-market fit
Marketing
Power digital microtargeting
Merchandising
Build sales momentum for your existing products
Paid Loyalty Programs
Drive new revenue from your customer base
Forecasting Credibility
Be confident in your revenue forecasting
Start with a test case
Run a test case on a critical business initiative or integrate Linescale across operations to make sure your team is aligned and your new product or service is successful.
Contact us to explore case studies and design a program right for your company.