Introducing Linescale

The AI platform that predicts product success
before launch.

Built on a proven, patented method behind some of the world's most
successful offerings.

Try it Now

And 60 other B2B and B2C examples

The Problem

Every year, 30,000+ new products launch in the U.S.—and most underperform or fail.

37-66%

Products fail outright

33%

Don't survive a single year

Thousands

Survive but underperform

Millions are lost not only in failed launches, but also in ineffective marketing, digital experiences, and loyalty programs.

The Solution: Linescale

Linescale is an AI-powered method and software platform designed to answer the most critical business question: Will people switch from what they are currently using and buy your new product or service instead?

Which ideas will succeed—or fail?

Who will buy and who will not?

Will your new product or service underperform, thrive or flop?

Old Way - Applause Meters

Using research and analytics of past customer behavior to infer new product receptiveness

New Way - Finding Acceptors for your new product

Using scalable, personal interviews and AI to discover what your prospects buy today and if your new idea is strong enough to displace what they're buying

What Linescale Tells You

Will prospects buy your new product or service?

Are there enough buyers willing to pay the necessary price?

What products are your prospects currently choosing over yours?

Who will you displace?

Why do buyers prefer your product—or why do they reject it

And critically—when should you NOT launch the product?

How It Works

Linescale measures real market acceptance of your new product or service and segments your audience into:

When you know the Acceptor segment, you won't waste time and money on selling to prospects that don't want your product.

You'll focus your investments on prospects that want your product or service now.

Where Linescale Fits

Linescale supports every stage of product development and marketing

Ideation

Confirm market acceptance before investing

Product Development

Assure product-market fit

Marketing

Power digital microtargeting

Merchandising

Build sales momentum for your existing products

Paid Loyalty Programs

Drive new revenue from your customer base

Forecasting Credibility

Be confident in your revenue forecasting

Start with a test case

Run a test case on a critical business initiative or integrate Linescale across operations to make sure your team is aligned and your new product or service is successful.