Individual response is to question "Please tell us why you rated the way you did"
Comment and score for Pile-On
Acceptors
Open
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M/F, Age, ZIP, HHI |
Male age 73 from Henderson, TX, with HHI of $45,000 - $49,999 |
Reasons for rating |
Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Funny / Is for someone like me / Characters sound like friends of mine |
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Open
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M/F, Age, ZIP, HHI |
Female age 55 from Charleston, SC, with HHI of $120,000 - $129,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good / Happy / Funny / Engaging / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Female age 58 from Riverside, CA, with HHI of I prefer not to answer |
Reasons for rating |
Entertaining / Learned something interesting / Funny / Engaging / Characters sound like friends of mine |
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Open
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M/F, Age, ZIP, HHI |
Female age 48 from Marietta, GA, with HHI of $150,000 - $174,999 |
Reasons for rating |
Entertaining / Makes me hungry / The food sounded good / The food looked good / Upbeat / Funny / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Male age 51 from Hendersonville, NC, with HHI of $95,000 - $99,999 |
Reasons for rating |
Entertaining / Makes me hungry / The food looked good / Is for someone like me |
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Open
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800 (About right)
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I thought the ad was really unique and funny and the product advertised looked delicious. |
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M/F, Age, ZIP, HHI |
Female age 20 from Hubbard, OH, with HHI of $35,000 - $39,999 |
Reasons for rating |
Entertaining / The food sounded good / The food looked good / Upbeat / Funny |
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Open
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M/F, Age, ZIP, HHI |
Female age 19 from Tewksbury, MA, with HHI of $35,000 - $39,999 |
Reasons for rating |
Entertaining / The food sounded good / Funny |
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Open
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M/F, Age, ZIP, HHI |
Female age 30 from Fort Lauderdale, FL, with HHI of $25,000 - $29,999 |
Reasons for rating |
Variety of toppings / Entertaining / Funny |
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Open
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M/F, Age, ZIP, HHI |
Female age 35 from Wahoo, NE, with HHI of $30,000 - $34,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Female age 58 from 89048, with HHI of $15,000 - $19,999 |
Reasons for rating |
Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / Upbeat / Funny |
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Open
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M/F, Age, ZIP, HHI |
Female age 48 from Mount Upton, NY, with HHI of under $15,000 |
Reasons for rating |
Variety of toppings / Didn't tell me enough about the food |
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Open
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M/F, Age, ZIP, HHI |
Male age 44 from Forest Hills, NY, with HHI of $55,000 - $59,999 |
Reasons for rating |
Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good |
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Open
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M/F, Age, ZIP, HHI |
Male age 68 from 34286, with HHI of $120,000 - $129,999 |
Reasons for rating |
Variety of toppings / Makes me hungry / The food looked good / Funny / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Female age 69 from Wesleyville, PA, with HHI of $45,000 - $49,999 |
Reasons for rating |
Entertaining / The food looked good / Upbeat / Funny |
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Open
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711 (About right)
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Very clever with the "piling on" of hot dog toppings. I would remember this ad. |
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M/F, Age, ZIP, HHI |
Female age 58 from Panorama, NY, with HHI of $95,000 - $99,999 |
Reasons for rating |
Entertaining / Upbeat / Funny / Engaging / Is for someone like me |
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Open
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711 (Raise it)
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I liked how they used football players (they always pile on each other and they have their names on their jerseys) to showcase how the different toppings can be piled on the hotdog. I loved it and it was genius. |
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M/F, Age, ZIP, HHI |
Female age 40 from Chicago, IL, with HHI of $60,000 - $64,999 |
Reasons for rating |
Variety of toppings / Entertaining / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me |
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Open
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711 (About right)
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unique approach to what is being sold. it sounds delicious and i would definitely tell people about it. |
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M/F, Age, ZIP, HHI |
Female age 19 from Liberty Hill, TX, with HHI of $20,000 - $24,999 |
Reasons for rating |
Variety of toppings / Entertaining / The food looked good / Upbeat / Funny |
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Open
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711 (About right)
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It appears to be a good sandwich and I know Sonic burgers are excellent. If I didn't know it was Sonic I still think it is a good ad, catching and interesting. |
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M/F, Age, ZIP, HHI |
Female age 67 from Southbury, CT, with HHI of I prefer not to answer |
Reasons for rating |
Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat |
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Open
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M/F, Age, ZIP, HHI |
Male age 50 from The Dalles, OR, with HHI of under $15,000 |
Reasons for rating |
Entertaining / Upbeat |
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Open
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M/F, Age, ZIP, HHI |
Male age 78 from Western Hills, OH, with HHI of $80,000 - $84,999 |
Reasons for rating |
Entertaining |
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Open
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M/F, Age, ZIP, HHI |
Male age 51 from 23608, with HHI of $100,000 - $109,999 |
Reasons for rating |
Entertaining / The food sounded good / Upbeat / Funny / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Male age 73 from Aurora, CO, with HHI of $60,000 - $64,999 |
Reasons for rating |
Entertaining / Upbeat / Happy / Funny |
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Open
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M/F, Age, ZIP, HHI |
Male age 24 from West Covina, CA, with HHI of under $15,000 |
Reasons for rating |
The food sounded good / The food looked good / Happy / Funny |
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Open
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M/F, Age, ZIP, HHI |
Female age 58 from Sacramento, CA, with HHI of $25,000 - $29,999 |
Reasons for rating |
Variety of toppings / Makes me hungry / The food sounded good / Upbeat / Happy |
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Open
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M/F, Age, ZIP, HHI |
Female age 20 from Greenbrier, TN, with HHI of $25,000 - $29,999 |
Reasons for rating |
Happy / Funny |
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Open
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M/F, Age, ZIP, HHI |
Female age 71 from North Attleboro, MA, with HHI of under $15,000 |
Reasons for rating |
Entertaining / The food looked good / Upbeat |
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Open
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M/F, Age, ZIP, HHI |
Female age 40 from Akron, MI, with HHI of $25,000 - $29,999 |
Reasons for rating |
Variety of toppings / Entertaining / Funny / Engaging |
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Open
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622 (About right)
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It was clever & unique. Not really funny, but conveys a good message because your dying to see what they are talking about. |
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M/F, Age, ZIP, HHI |
Male age 40 from Payson, IL, with HHI of $60,000 - $64,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Male age 58 from Pinnacle, NC, with HHI of $45,000 - $49,999 |
Reasons for rating |
Variety of toppings / Entertaining / The food sounded good / Not believable / Upbeat / Happy / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Male age 64 from Ashton, MD, with HHI of $100,000 - $109,999 |
Reasons for rating |
Makes me hungry / The food looked good / Not a good value / Happy / Funny |
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Open
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M/F, Age, ZIP, HHI |
Female age 38 from 33018, with HHI of $80,000 - $84,999 |
Reasons for rating |
Variety of toppings / The food sounded good / Funny |
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Open
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M/F, Age, ZIP, HHI |
Male age 33 from Chicago, IL, with HHI of $45,000 - $49,999 |
Reasons for rating |
Entertaining / Makes me hungry / Not a good value / Happy / Engaging |
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Borderline
Open
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578 (About right)
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Very entertaining, funny approach to the "topping" the dog, although the toppings weren't what I would like, I can see my sons watching this commercial and going for the dog they showed. |
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M/F, Age, ZIP, HHI |
Female age 63 from Anaheim, CA, with HHI of $50,000 - $54,999 |
Reasons for rating |
Variety of toppings / Entertaining / The food description did not sound good to me / Funny / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 28 from Orangeburg, SC, with HHI of I prefer not to answer |
Reasons for rating |
Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / Upbeat / Funny / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 57 from Muscoy, CA, with HHI of $45,000 - $49,999 |
Reasons for rating |
Distinctive foods / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants |
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Open
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M/F, Age, ZIP, HHI |
Female age 72 from Norristown, PA, with HHI of $100,000 - $109,999 |
Reasons for rating |
Variety of toppings / Entertaining / Didn't tell me enough about the food / Funny |
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Open
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M/F, Age, ZIP, HHI |
Male age 27 from Johnson City, TN, with HHI of $45,000 - $49,999 |
Reasons for rating |
Variety of toppings / The food sounded good / Funny / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Female age 42 from Aurora, CO, with HHI of under $15,000 |
Reasons for rating |
Makes me hungry |
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Indifferent
Open
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M/F, Age, ZIP, HHI |
Female age 65 from Etters, PA, with HHI of $75,000 - $79,999 |
Reasons for rating |
Variety of toppings / I like my hot dogs plain |
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Open
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M/F, Age, ZIP, HHI |
Male age 52 from Raleigh, NC, with HHI of $30,000 - $34,999 |
Reasons for rating |
Entertaining / The food description did not sound good to me / The food did not look good/appeal to me / Not a good value / Funny |
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Open
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M/F, Age, ZIP, HHI |
Female age 21 from Rogers, AR, with HHI of $85,000 - $89,999 |
Reasons for rating |
Makes me hungry |
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Open
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M/F, Age, ZIP, HHI |
Female age 33 from Arvada, CO, with HHI of $100,000 - $109,999 |
Reasons for rating |
Entertaining / Makes me hungry / The food looked good / Upbeat / Funny |
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Open
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M/F, Age, ZIP, HHI |
Male age 27 from Pine Bluff, AR, with HHI of $35,000 - $39,999 |
Reasons for rating |
The food sounded good |
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Rejectors
Open
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M/F, Age, ZIP, HHI |
Male age 68 from Roosevelt, AZ, with HHI of $40,000 - $44,999 |
Reasons for rating |
Variety of toppings / Entertaining / The food sounded good / The food looked good / Is for someone like me |
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Open
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M/F, Age, ZIP, HHI |
Male age 43 from Wilmington, OH, with HHI of $50,000 - $54,999 |
Reasons for rating |
Not a good value / Funny |
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Open
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M/F, Age, ZIP, HHI |
Female age 30 from Riverside, CA, with HHI of I prefer not to answer |
Reasons for rating |
The food description did not sound good to me / Not my kind of ad / Not believable / Not funny / Not entertaining |
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Open
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M/F, Age, ZIP, HHI |
Male age 41 from Portsmouth, RI, with HHI of $140,000 - $149,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / The food description did not sound good to me / The food did not look good/appeal to me / The food sounded good / The food looked good / Upbeat / Funny |
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Open
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311 (Raise it)
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I liked the commercial alot. It really related to the product. |
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M/F, Age, ZIP, HHI |
Female age 70 from Garland, TX, with HHI of $35,000 - $39,999 |
Reasons for rating |
Distinctive foods / Variety of toppings |
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Open
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M/F, Age, ZIP, HHI |
Female age 38 from 30024, with HHI of $60,000 - $64,999 |
Reasons for rating |
Variety of toppings / Entertaining / The food description did not sound good to me / I like my hot dogs plain / Funny |
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Open
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311 (About right)
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No interested in eating a chili cheese dog, but the ad was kind of funny. |
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M/F, Age, ZIP, HHI |
Female age 48 from Albuquerque, NM, with HHI of I prefer not to answer |
Reasons for rating |
The food description did not sound good to me / Funny |
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Open
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311 (Raise it)
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I'm trying to eat healthier...and this is certainly not calorie/health conscious - loading up with chili, cheese, fritos, etc. Its a cute commericial. Funny concept. Just not sure I would be purchasing the product too often. And sorry, I hate the tater tots. Give me fries. |
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M/F, Age, ZIP, HHI |
Female age 44 from Portsmouth, VA, with HHI of $35,000 - $39,999 |
Reasons for rating |
Entertaining / The food did not look good/appeal to me / Funny |
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Open
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M/F, Age, ZIP, HHI |
Female age 23 from 92620, with HHI of $100,000 - $109,999 |
Reasons for rating |
Entertaining / Upbeat / Happy / Funny / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Male age 25 from Batesville, AR, with HHI of $65,000 - $69,999 |
Reasons for rating |
Entertaining / Not a good value |
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Open
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M/F, Age, ZIP, HHI |
Male age 64 from Forest Hills, NY, with HHI of $25,000 - $29,999 |
Reasons for rating |
Variety of toppings / Entertaining / Didn't tell me enough about the food / Confusing / Upbeat / Funny / Engaging |
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Open
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M/F, Age, ZIP, HHI |
Male age 63 from Madison, WI, with HHI of $20,000 - $24,999 |
Reasons for rating |
Funny |
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Open
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267 (About right)
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Not enough pictures showing the food to appeal to me as a food commercial |
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M/F, Age, ZIP, HHI |
Female age 51 from Jacksonville, FL, with HHI of $65,000 - $69,999 |
Reasons for rating |
Distinctive foods / Variety of toppings / Entertaining / Confusing / Characters sound like friends of mine |
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Open
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M/F, Age, ZIP, HHI |
Female age 33 from Pulaski, WI, with HHI of $70,000 - $74,999 |
Reasons for rating |
The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / I like my hot dogs plain / Upbeat |
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Open
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M/F, Age, ZIP, HHI |
Female age 76 from Salem, VA, with HHI of I prefer not to answer |
Reasons for rating |
The food description did not sound good to me / The food did not look good/appeal to me / Didn't tell me enough about the food / Not believable / Not a good value |
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