Individual Respondents

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Acceptors

Open
	800 (About right) It appealed to me all the toppings
	M/F, Age, ZIP, HHI Female age 66 from Philadelphia, PA, with HHI of $60,000 - $64,999 Reasons for rating Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Is for someone like me Akron is Between 356 (Raise it) I liked the ad & I don't know wy I rated it like I did reason akron is betwee Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat Pile-On 489 (About right) It was a good idea needed more descripton about the food reason pileon Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / Not funny / Upbeat / Happy / Engaging

Open
	800 (Raise it) they look so good makes me hungery
	M/F, Age, ZIP, HHI Male age 45 from Cape May Court H, NJ, with HHI of $150,000 - $174,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me / Characters sound like friends of mine Akron is Between 622 (Raise it) they look delicious reason akron is betwee Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Upbeat / Happy / Is for someone like me / Characters sound like friends of mine Pile-On 578 (Raise it) sounds good and the ad is differant reason pileon Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me / Characters sound like friends of mine

Open
	800 (About right) better ad. more info straitforward
	M/F, Age, ZIP, HHI Male age 62 from 99213, with HHI of $30,000 - $34,999 Reasons for rating Learned something interesting Akron is Between 267 (About right) why can't u pick what u want on your dog sort of mix & match reason akron is betwee Distinctive foods / The food looked good Pile-On 356 (Raise it) dont like j pepers reason pileon Variety of toppings / Entertaining / The food sounded good

Open
	800 (About right) they all looked so good , this one is better then the other two
	M/F, Age, ZIP, HHI Male age 56 from Harvey, WV, with HHI of $15,000 - $19,999 Reasons for rating Makes me hungry / The food sounded good / The food looked good / Not a good value Akron is Between 489 (Raise it) they didn't look real because they were doctored so much for shooting the add reason akron is betwee Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / The food looked good / Upbeat / Happy Pile-On 533 (Raise it) it would be more eye catching if you had a longer shot of the main product reason pileon Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / The food looked good / Upbeat

Open
	800 (About right) they looked good and description was very cute
	M/F, Age, ZIP, HHI Female age 66 from Molena, GA, with HHI of $50,000 - $54,999 Reasons for rating Variety of toppings / Makes me hungry / The food looked good / Happy / Is for someone like me Akron is Between 800 (About right) very nice looking presentation reason akron is betwee Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good Pile-On 800 (About right) it was a very clever commercial make me want to go to sonic right now reason pileon Variety of toppings / Entertaining / Makes me hungry / The food looked good / Upbeat

Open
	800 (About right) they were all very appealing
	M/F, Age, ZIP, HHI Female age 67 from Pottsville, PA, with HHI of $50,000 - $54,999 Reasons for rating Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Is for someone like me Akron is Between 800 (About right) I like hot dogs reason akron is betwee Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Is for someone like me Pile-On 356 (Raise it) did not care for the ad and I don't like jalopenos reason pileon Learned something interesting / Not my kind of ad / Boring / The food looked good / Funny

Open
	800 (Raise it) i love sonic hot dogs and the voices are awesome
	M/F, Age, ZIP, HHI Male age 18 from Niantic, CT, with HHI of under $15,000 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good / Funny / Is for someone like me / Characters sound like friends of mine Akron is Between 578 (About right) the food looks good reason akron is betwee Variety of toppings / Entertaining / Makes me hungry / Didn't tell me enough about the food / The food sounded good / The food looked good / Is for someone like me Pile-On 400 (Raise it) boring commercial took too long reason pileon Entertaining / The food sounded good / Voices are irritating / Boring / Funny / Is for someone like me

Open
	800 (About right) They look delicious and are all beef
	M/F, Age, ZIP, HHI Male age 44 from Framingham, MA, with HHI of $55,000 - $59,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me / Characters sound like friends of mine Akron is Between 800 (About right) This make me very hungry for a hotdog reason akron is betwee Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me / Characters sound like friends of mine Pile-On 533 (About right) Too much about football and little about the dog reason pileon Didn't tell me enough about the food / Not funny / Boring / Confusing

Open
	800 (About right) the hot daogs look good!
	M/F, Age, ZIP, HHI Male age 43 from Park Row, TX, with HHI of $120,000 - $129,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Happy / Funny / Is for someone like me / Characters sound like friends of mine Akron is Between 800 (About right) It look extermely delicious! reason akron is betwee Distinctive foods / Variety of toppings / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Happy / Engaging Pile-On 444 (About right) not much information reason pileon Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good

Open
	800 (About right) because they look great
	M/F, Age, ZIP, HHI Male age 67 from Battlement Mesa, CO, with HHI of $20,000 - $24,999 Reasons for rating Distinctive foods / Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Is for someone like me Akron is Between 800 (About right) reason akron is betwee Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Upbeat Pile-On 356 (Raise it) It was kind of dumb to me reason pileon Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / Not my kind of ad / Not engaging / Upbeat

Open
	800 (About right) It tells about each of the different hot dogs and shows how they look.
	M/F, Age, ZIP, HHI Female age 24 from Peach Orchard, GA, with HHI of $20,000 - $24,999 Reasons for rating Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me Akron is Between 578 (About right) Good commercial, shows how the hot dogs look, but doesn't tell much about them. reason akron is betwee Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / The food sounded good / Boring / Confusing / The food looked good / Is for someone like me Pile-On 489 (Raise it) Interesting commercial, but confusing at first. reason pileon Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / The food sounded good / Not my kind of ad / Confusing / The food looked good / Upbeat / Engaging / Is for someone like me

Open
	756 (About right) I really like beef hot dogs and I am impressed with the variety of toppings.
	M/F, Age, ZIP, HHI Male age 50 from Philadelphia, PA, with HHI of $70,000 - $74,999 Reasons for rating Variety of toppings / Learned something interesting / The food sounded good / The food looked good / Engaging Akron is Between 444 (Raise it) I liked the concept of the new york and chicago dogs. reason akron is betwee Variety of toppings / The food sounded good / The food looked good / Upbeat / Engaging Pile-On 444 (Raise it) The ad wss for one particular type of all beef hot dog recipe but there were alot of added ingredients that did not seem to be part of the tex-mex dog recipe. reason pileon Distinctive foods / Variety of toppings / The food sounded good / The food looked good / Engaging

Open
	756 (About right) I liked the humor
	M/F, Age, ZIP, HHI Female age 69 from 92352, with HHI of $40,000 - $44,999 Reasons for rating Distinctive foods / Entertaining / The food sounded good / The food looked good / Engaging Akron is Between 711 (About right) food looked good and I would try the hot dogs reason akron is betwee Variety of toppings / Makes me hungry / The food looked good / Upbeat / Engaging Pile-On 111 (About right) appeals more to men than women reason pileon The food description did not sound good to me / Didn't tell me enough about the food / Not my kind of ad / Not funny / Boring

Open
	756 (About right) great looking dogs
	M/F, Age, ZIP, HHI Male age 57 from Union, OH, with HHI of $40,000 - $44,999 Reasons for rating Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Is for someone like me Akron is Between 711 (About right) great variety of dogs reason akron is betwee Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Is for someone like me Pile-On 533 (About right) like the ad reason pileon Makes me hungry

Open
	711 (About right) look yummy
	M/F, Age, ZIP, HHI Female age 57 from Onset, MA, with HHI of $30,000 - $34,999 Reasons for rating Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Is for someone like me Akron is Between 711 (About right) the hot dogs look yummy reason akron is betwee Distinctive foods / Variety of toppings / Makes me hungry / The food looked good / Is for someone like me Pile-On 111 (About right) football is boring reason pileon Not my kind of ad / Not entertaining / Boring

Open
	711 (About right) The commercial was interesting, funny, and the food looked good.
	M/F, Age, ZIP, HHI Female age 23 from Trotwood, OH, with HHI of $20,000 - $24,999 Reasons for rating Entertaining / Makes me hungry / Didn't tell me enough about the food / The food sounded good / The food looked good / Upbeat / Happy / Funny Akron is Between 444 (About right) I've had this particular hot dog before. reason akron is betwee Variety of toppings / Makes me hungry / The food description did not sound good to me / The food sounded good / Not engaging / The food looked good / Upbeat Pile-On 267 (About right) It just wasn't appealing advertisement. reason pileon Sonic has high-quality ingredients compared to other fast food restaurants / The food did not look good/appeal to me / Boring

Open
	711 (About right) it made me understand better what all the types of hotdogs are plus they are made from real beef
	M/F, Age, ZIP, HHI Female age 61 from Gibsonia, PA, with HHI of $85,000 - $89,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good / Upbeat / Is for someone like me Akron is Between 356 (Raise it) I like the ad; but it was a tiny bit frantic reason akron is betwee Makes me hungry / Didn't tell me enough about the food / Confusing / The food looked good / Happy Pile-On 89 (About right) Thought the football analogy was very confusing. Didn't make me want to get that hotdog. reason pileon Not my kind of ad / Not engaging / Confusing / Not a good value

Open
	711 (About right) showed the differnt hot dogs
	M/F, Age, ZIP, HHI Male age 68 from Daniels, MD, with HHI of $55,000 - $59,999 Reasons for rating Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good Akron is Between 400 (Raise it) Same as the commercial before reason akron is betwee Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good Pile-On 711 (About right) liked the concept instead of showing a list of add ons you used more visual and audio reason pileon Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good

Open
	711 (About right)
	M/F, Age, ZIP, HHI Female age 52 from Oklahoma City, OK, with HHI of $15,000 - $19,999 Reasons for rating Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Engaging Akron is Between 533 (About right) reason akron is betwee Variety of toppings / Learned something interesting / The food sounded good / The food looked good Pile-On 311 (About right) reason pileon Variety of toppings / Entertaining / Engaging

Open
	711 (About right) They looked so realistic and made me very hungry. Very upbeat and fun. I love the variety available. I want one of each. Price is so reasonable at $1.99 each. Will fit into any budget. Actually Im sure healthier than most fried hamburger type fast food. Inventive. Love it.
	M/F, Age, ZIP, HHI Female age 67 from Snohomish, WA, with HHI of $60,000 - $64,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me / Characters sound like friends of mine Akron is Between 533 (Raise it) I like the first ad better, but love the food options, and the fun presentation. reason akron is betwee Variety of toppings / Entertaining / Makes me hungry / The food sounded good / Funny / Engaging Pile-On 533 (Raise it) I found the ad very inventive , very appealing. And the chilidog Pile On food looked absolutely awesome. My family loves this type of food, and so I would raise the score and give it a 601-700 reason pileon Variety of toppings / Entertaining / Learned something interesting / The food sounded good / The food looked good / Upbeat / Funny / Engaging / Is for someone like me / Characters sound like friends of mine

Open
	711 (About right) Message was direct, informative. Pictures of hot dogs made me want to go out and get one!
	M/F, Age, ZIP, HHI Female age 73 from 06614, with HHI of $50,000 - $54,999 Reasons for rating Distinctive foods / Learned something interesting / Makes me hungry / The food sounded good / The food looked good Akron is Between 711 (About right) the hot dogs looked so good and the toppings so inviting that I wanted to go out and get one reason akron is betwee Variety of toppings / Makes me hungry / The food looked good Pile-On 133 (Raise it) didn't get that the players were ingredients at first. No interest in football, anyway, so I wouldn't have watched it on TV reason pileon Not my kind of ad

Open
	711 (About right) I've always liked this Sonic spot. The different voices that go with the different style dogs. It's cute and makes me hungry.
	M/F, Age, ZIP, HHI Male age 52 from Lyons, IL, with HHI of $120,000 - $129,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me / Characters sound like friends of mine Akron is Between 400 (About right) Not the greatest ad. Akron, Chicago..who cares. Well, maybe I would because I live in the Chicago area, but as far as commercials go, didn't really hit home. I like the one with the hot dogs and the different voices. reason akron is betwee Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / Not my kind of ad / Voices are irritating / Not funny / Not engaging / Not entertaining / Boring / The food looked good Pile-On 533 (About right) The commercial was just ok, until it got to the product. Then I loved it. reason pileon Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / Not my kind of ad / Voices are irritating / Not funny / The food looked good / Upbeat / Is for someone like me

Open
	711 (About right) great looking
	M/F, Age, ZIP, HHI Female age 56 from East Dublin, GA, with HHI of $30,000 - $34,999 Reasons for rating Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Happy Akron is Between 622 (About right) looks great reason akron is betwee Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Engaging / Is for someone like me Pile-On 489 (About right) great ads reason pileon Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Characters sound like friends of mine

Open
	667 (About right) Sounds about right to me
	M/F, Age, ZIP, HHI Female age 53 from Middletown, DE, with HHI of $20,000 - $24,999 Reasons for rating Distinctive foods / Variety of toppings / Makes me hungry / The food looked good / Is for someone like me Akron is Between 667 (About right) That's how i would rate it reason akron is betwee Distinctive foods / Variety of toppings / Makes me hungry / The food sounded good / The food looked good Pile-On 222 (Lower it) Was not crazy about the ad reason pileon The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / Not engaging / Not entertaining

Open
	622 (About right) showed food items and variety clearly
	M/F, Age, ZIP, HHI Female age 57 from Fair Lawn, NJ, with HHI of $85,000 - $89,999 Reasons for rating Entertaining / The food looked good / Upbeat Akron is Between 622 (About right) gave good description reason akron is betwee Variety of toppings / Entertaining / The food sounded good / The food looked good / Upbeat Pile-On 133 (Raise it) don't like that type of food reason pileon Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants

Open
	622 (About right) I saw two hot dogs that I would like to eat.
	M/F, Age, ZIP, HHI Female age 77 from Jasper, NY, with HHI of $30,000 - $34,999 Reasons for rating Learned something interesting / Makes me hungry / Voices are irritating / The food looked good / Upbeat / Is for someone like me Akron is Between 578 (About right) I didn't care for the toppings on either of the hotdogs reason akron is betwee Variety of toppings / Learned something interesting / The food did not look good/appeal to me / Funny Pile-On 111 (Lower it) I hate football. reason pileon Confusing / Not a good value

Open
	622 (About right) visualy very appealing
	M/F, Age, ZIP, HHI Female age 52 from 28561, with HHI of $120,000 - $129,999 Reasons for rating Variety of toppings / Didn't tell me enough about the food / The food looked good Akron is Between 533 (About right) liked the ad before focusing on the food alone reason akron is betwee Distinctive foods / Variety of toppings / The food did not look good/appeal to me Pile-On 111 (Raise it) to entice me to buy food show food, to entice me to watch football show football and the price is too high for me to ever buy a hotdog for that amount reason pileon Variety of toppings / Didn't tell me enough about the food / Not a good value

Open
	622 (About right) I liked those additives
	M/F, Age, ZIP, HHI Female age 74 from Burke, VA, with HHI of over $200,000 Reasons for rating Variety of toppings / The food sounded good / The food looked good / Is for someone like me Akron is Between 622 (About right) They looked good with lots of variety reason akron is betwee Variety of toppings / Makes me hungry / The food sounded good Pile-On 578 (About right) It got it's point across reason pileon Makes me hungry / Do not believe ingredients are high quality compared to other fast food restaurants / The food looked good / Upbeat

Open
	622 (About right) I like all beef hot dogs, not witppers though
	M/F, Age, ZIP, HHI Female age 55 from Summerton, SC, with HHI of $45,000 - $49,999 Reasons for rating Variety of toppings / Entertaining / The food looked good / Engaging Akron is Between 578 (About right) I do not like peppers reason akron is betwee Variety of toppings / Entertaining / Engaging Pile-On 222 (Lower it) I do not like peppers reason pileon Didn't tell me enough about the food / Not my kind of ad / Not entertaining

Open
	622 (About right) the food looked delicious, and I enjoyed the other times I ate at Sonics
	M/F, Age, ZIP, HHI Male age 56 from Fort Madison, IA, with HHI of under $15,000 Reasons for rating Makes me hungry Akron is Between 444 (Raise it) I think I missed some questions reason akron is betwee The food sounded good Pile-On 89 (About right) I don't like football, and I thought the commercial was just plain stupid though I got the jest of the joke reason pileon Entertaining / Not my kind of ad

Open
	622 (About right) same as before
	M/F, Age, ZIP, HHI Male age 58 from Centralia, IL, with HHI of $15,000 - $19,999 Reasons for rating Variety of toppings / Makes me hungry / The food sounded good / Engaging Akron is Between 578 (About right) reason akron is betwee Distinctive foods / Entertaining / Learned something interesting / The food sounded good / Engaging Pile-On 578 (About right) love sonics new hotdogs reason pileon Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good

Open
	622 (About right) They look very good
	M/F, Age, ZIP, HHI Female age 57 from Panama City, FL, with HHI of under $15,000 Reasons for rating Variety of toppings / Makes me hungry Akron is Between 111 (About right) I don't care what Akron is between reason akron is betwee Confusing Pile-On 444 (About right) Too much football, not enough about the food, much less about the sweepstakes reason pileon Boring

Open
	622 (About right) looks yummy and unique message
	M/F, Age, ZIP, HHI Female age 21 from Fulton, MO, with HHI of I prefer not to answer Reasons for rating The food looked good Akron is Between 489 (About right) liked the ad somewhat reason akron is betwee The food looked good Pile-On 444 (About right) liked somewhat reason pileon The food sounded good / Not my kind of ad

Open
	622 (Raise it) The different types of hot dogs offered are something different than I'm used to, therefore more appealing.
	M/F, Age, ZIP, HHI Female age 27 from Nederland, TX, with HHI of $15,000 - $19,999 Reasons for rating Distinctive foods / Variety of toppings / The food sounded good / Not funny / The food looked good Akron is Between 133 (About right) It did not tell enough about the product. Wanted to hear more about ingredients, etc. reason akron is betwee Didn't tell me enough about the food / Voices are irritating / Not funny / Not entertaining / The food looked good Pile-On 133 (About right) Commercial was corny and cliche and once again, I wanted more detail as to what is on the hot dog. I thought I saw fritos? reason pileon Didn't tell me enough about the food / Not believable / Not funny / Not entertaining / Boring

Open
	622 (About right) I liked the way you showed each dog separate. The coney looked really good.
	M/F, Age, ZIP, HHI Female age 53 from Cambridge, MN, with HHI of $40,000 - $44,999 Reasons for rating Distinctive foods / Variety of toppings / The food sounded good / The food looked good / Upbeat Akron is Between 622 (About right) It was a cute ad. reason akron is betwee Variety of toppings / Entertaining / The food sounded good / The food looked good / Upbeat / Happy Pile-On 533 (Raise it) I thought it was a good commercial. I don't like jalapenos, so I wouldn't buy it. reason pileon Entertaining / The food description did not sound good to me / Upbeat / Funny

Open
	622 (About right) showed the different dogs in a good way
	M/F, Age, ZIP, HHI Male age 54 from Pleasant Hill, CA, with HHI of $40,000 - $44,999 Reasons for rating Variety of toppings / Voices are irritating / The food looked good / Happy Akron is Between 222 (Raise it) was a bit fast playing otherwise fine reason akron is betwee Entertaining / Not engaging / Confusing / The food looked good / Upbeat / Funny Pile-On 356 (About right) good concept but hard to see the 'names' on the players so a bit confusing overall and didn't see the food till the very end of the commercial! reason pileon Entertaining / Not my kind of ad / Upbeat / Funny

Open
	622 (About right) A very vivid ad
	M/F, Age, ZIP, HHI Male age 55 from Holland, NY, with HHI of $80,000 - $84,999 Reasons for rating Variety of toppings / Makes me hungry / The food looked good / Funny / Is for someone like me Akron is Between 622 (About right) The hot dog looked good reason akron is betwee Distinctive foods / Variety of toppings / Makes me hungry / The food looked good / Is for someone like me Pile-On 356 (About right) I am turned off by football because of the most recent show of greed reason pileon Not my kind of ad / Not funny / Not entertaining

Open
	622 (About right) I love hot dogs
	M/F, Age, ZIP, HHI Female age 42 from Tampa, FL, with HHI of $75,000 - $79,999 Reasons for rating Learned something interesting / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Engaging Akron is Between 356 (About right) It's ok reason akron is betwee Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / Upbeat / Engaging Pile-On 711 (About right) Hungry at time reason pileon Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good

Open
	622 (About right) I like hot dogs and those looked good!
	M/F, Age, ZIP, HHI Female age 43 from Soquel, CA, with HHI of $120,000 - $129,999 Reasons for rating Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Funny Akron is Between 622 (About right) I like hot dogs and those looked delicious! reason akron is betwee Variety of toppings / Makes me hungry / The food sounded good / The food looked good Pile-On 533 (About right) didn't showcase the food enough reason pileon Didn't tell me enough about the food / Not entertaining

Open
	622 (About right) The Regional Hot Dogs sound very good and will probably go to Sonic to get one!
	M/F, Age, ZIP, HHI Male age 65 from Cedar Rapids, IA, with HHI of $30,000 - $34,999 Reasons for rating Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / Funny Akron is Between 533 (Raise it) Like the ad and the food advertised. I would raise the score to at lease 625. reason akron is betwee Distinctive foods / Variety of toppings / The food sounded good / The food looked good / Is for someone like me Pile-On 356 (Raise it) Usually fix hot dogs at home. reason pileon Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / The food sounded good / Not funny

Open
	622 (About right) Because it looks good
	M/F, Age, ZIP, HHI Female age 19 from 30043, with HHI of under $15,000 Reasons for rating The food sounded good / The food looked good / Upbeat / Happy / Is for someone like me Akron is Between 356 (About right) reason akron is betwee Variety of toppings / The food looked good / Happy / Funny Pile-On 444 (About right) reason pileon Learned something interesting / Makes me hungry / The food looked good / Engaging

Borderline

Open
	578 (About right)
	M/F, Age, ZIP, HHI Male age 70 from 9282, with HHI of $20,000 - $24,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Didn't tell me enough about the food / Upbeat Akron is Between 622 (About right) ad good at suggesting both standard toppings and custom toppings reason akron is betwee Distinctive foods / Variety of toppings / The food looked good / Upbeat Pile-On 267 (About right) Too much visual emphasis on footbaall reason pileon Didn't tell me enough about the food / Not my kind of ad / Not believable / Funny / Engaging

Open
	578 (About right) I eat all these not new to me
	M/F, Age, ZIP, HHI Female age 67 from 7331, with HHI of $25,000 - $29,999 Reasons for rating Distinctive foods / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Funny Akron is Between 578 (About right) none reason akron is betwee The food sounded good / Voices are irritating / Not entertaining / The food looked good Pile-On 800 (About right) sounded delicious reason pileon Distinctive foods / Variety of toppings / The food sounded good / The food looked good / Funny

Open
	578 (About right) It looked interesting, but is not for me.
	M/F, Age, ZIP, HHI Female age 65 from Clifton, NJ, with HHI of $140,000 - $149,999 Reasons for rating Variety of toppings / Learned something interesting / The food did not look good/appeal to me / The food sounded good Akron is Between 578 (About right) It is an interesting ad. reason akron is betwee Learned something interesting / I like my hot dogs plain / The food looked good Pile-On 578 (About right) It was entertaining but not very clear on who it was for. reason pileon Entertaining / The food sounded good / Not my kind of ad

Open
	578 (About right)
	M/F, Age, ZIP, HHI Male age 65 from Stafford, TX, with HHI of $50,000 - $54,999 Reasons for rating Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / I like my hot dogs plain Akron is Between 578 (About right) reason akron is betwee Distinctive foods / Variety of toppings / I like my hot dogs plain / Upbeat Pile-On 356 (Raise it) reason pileon Variety of toppings / Learned something interesting / Sonic has high-quality ingredients compared to other fast food restaurants / I like my hot dogs plain / Not a good value

Open
	578 (About right)
	M/F, Age, ZIP, HHI Male age 46 from Hope Mills, NC, with HHI of $20,000 - $24,999 Reasons for rating The food sounded good / The food looked good / Happy Akron is Between 222 (About right) add had 2 many messages 4 dogs and in between akron makes it 2 busy reason akron is betwee Variety of toppings / The food description did not sound good to me / Not funny / Not engaging / Confusing Pile-On 22 (About right) comercial was stupid catches the eye as football then loose it as they keep piling on reason pileon Didn't tell me enough about the food / Not believable / Not funny / Not engaging / Confusing

Open
	533 (About right) good ad
	M/F, Age, ZIP, HHI Female age 62 from York, PA, with HHI of $45,000 - $49,999 Reasons for rating Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good Akron is Between 489 (About right) good ad for hot dogs reason akron is betwee Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Upbeat Pile-On 22 (About right) stupid ad reason pileon Didn't tell me enough about the food / Not my kind of ad / Boring

Open
	533 (About right) It was funny.
	M/F, Age, ZIP, HHI Male age 42 from Nantucket, MA, with HHI of $50,000 - $54,999 Reasons for rating Entertaining / Happy / Funny Akron is Between 111 (Raise it) I like jingles. reason akron is betwee Happy / Funny Pile-On 356 (About right) I don't really like football. reason pileon Confusing

Open
	533 (About right) looks good
	M/F, Age, ZIP, HHI Female age 52 from Hermiston, OR, with HHI of $45,000 - $49,999 Reasons for rating Entertaining / The food sounded good / Not funny / The food looked good Akron is Between 711 (About right) looks good reason akron is betwee Not funny / The food looked good Pile-On 756 (About right) sounds good reason pileon Variety of toppings / Entertaining / Not a good value

Open
	533 (About right) great idea-people that like hotdogs should love it
	M/F, Age, ZIP, HHI Female age 45 from Traverse City, MI, with HHI of $35,000 - $39,999 Reasons for rating Variety of toppings / The food did not look good/appeal to me / The food looked good / Funny / Engaging Akron is Between 267 (Raise it) cute commercial-but hotdogs arent appealing to me reason akron is betwee Entertaining / The food did not look good/appeal to me / Upbeat / Happy / Funny Pile-On 311 (About right) cute commercial but dont really like hot-dogs reason pileon Entertaining / The food did not look good/appeal to me / Didn't tell me enough about the food / Happy

Open
	533 (About right) informative and fun
	M/F, Age, ZIP, HHI Female age 46 from Glen Burnie, MD, with HHI of $140,000 - $149,999 Reasons for rating Distinctive foods / Makes me hungry / The food looked good / Upbeat / Engaging Akron is Between 444 (About right) It was informative reason akron is betwee Distinctive foods / Learned something interesting / The food sounded good / The food looked good / Engaging Pile-On 444 (About right) fun and informative reason pileon Variety of toppings / Learned something interesting / Makes me hungry / The food sounded good / The food looked good

Open
	533 (Raise it) The commercial made me consider going to that restaruant.
	M/F, Age, ZIP, HHI Female age 19 from Charlotte, NC, with HHI of I prefer not to answer Reasons for rating The food sounded good Akron is Between 267 (About right) The commercial was entertaining reason akron is betwee Entertaining / Funny Pile-On 267 (About right) The comercial was really unique. I like how Sonic incorporated a sport to advertise its product. reason pileon Entertaining / Engaging

Open
	533 (About right) dont know
	M/F, Age, ZIP, HHI Male age 74 from 55758, with HHI of $35,000 - $39,999 Reasons for rating The food sounded good / The food looked good Akron is Between 533 (About right) dont know reason akron is betwee Distinctive foods / The food sounded good / The food looked good Pile-On 311 (Raise it) dont know reason pileon The food sounded good / Not my kind of ad / The food looked good

Open
	533 (About right) great dogs ad makes me hungry
	M/F, Age, ZIP, HHI Male age 40 from Redlands, CA, with HHI of $100,000 - $109,999 Reasons for rating Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Upbeat / Is for someone like me Akron is Between 533 (About right) great looking dog reason akron is betwee Makes me hungry / The food looked good / Upbeat Pile-On 444 (About right) great ad reason pileon Variety of toppings / Entertaining / The food sounded good / Upbeat / Funny

Open
	533 (Raise it) i wouldnt like all of those but a few looked good
	M/F, Age, ZIP, HHI Female age 36 from Cartersville, GA, with HHI of $25,000 - $29,999 Reasons for rating Variety of toppings / The food looked good / Upbeat Akron is Between 444 (Raise it) i liked this one a little better than the last one in the humor but it didnt show all of the choices available reason akron is betwee Variety of toppings / The food looked good / Upbeat / Funny Pile-On 489 (Raise it) it looks good except for the hot peppers & i usually dont eat sonic reason pileon Variety of toppings / Entertaining / The food sounded good / Upbeat / Happy / Funny

Open
	533 (Raise it) I don't have a sonic near me
	M/F, Age, ZIP, HHI Female age 74 from Wickliffe, OH, with HHI of $15,000 - $19,999 Reasons for rating Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Funny / Is for someone like me Akron is Between 156 (Lower it) I don't live near Akron. reason akron is betwee Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Is for someone like me Pile-On 67 No sonic in my area. reason pileon Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Is for someone like me

Open
	533 (About right) Not sure I like the different voices used in the commercial, but at least they say what ingredients are on each dog
	M/F, Age, ZIP, HHI Female age 66 from Staten Island, NY, with HHI of $175,000 - $200,000 Reasons for rating Variety of toppings / Entertaining / The food sounded good / Voices are irritating / The food looked good Akron is Between 444 (Raise it) The commercial is quite unique - I should have rated it in the 501 to 600 scale reason akron is betwee Variety of toppings / The food sounded good / Upbeat / Engaging Pile-On 178 (About right) Didn't like the commercial at all reason pileon Not my kind of ad / Not funny / Not engaging

Open
	533 (About right) I realize that ads must be fast to keep the viewer's interest, but this went so fast that I wanted to slow it down and think about it. I'd like to see the "names" of the hotdogs in print superimposed above the picture of the dogs. I do not like hotdogs particularly and am allergic to onions, but all four of these dogs looked very appealing.
	M/F, Age, ZIP, HHI Female age 65 from Columbus Junctio, IA, with HHI of $100,000 - $109,999 Reasons for rating Distinctive foods / Variety of toppings / Learned something interesting / Didn't tell me enough about the food / The food looked good Akron is Between 133 The voice is too soft even with the volume at max. The speaker is too rapid. The humor attempt is lame. The hotdogs still look good, and I might buy them based on looks, but never based on this ad. reason akron is betwee Not my kind of ad / Voices are irritating / Not funny / Not entertaining / The food looked good Pile-On 178 (About right) It was a stupid ad. It wouldn't even appeal to football players. reason pileon Didn't tell me enough about the food / Not funny / Not engaging / The food looked good / Not a good value

Indifferent

Open
	489 (About right) Liked one dog, not the other.
	M/F, Age, ZIP, HHI Male age 69 from Ellijay, GA, with HHI of $80,000 - $84,999 Reasons for rating Makes me hungry / The food did not look good/appeal to me Akron is Between 178 (Raise it) Don't care for hotdogs or sandwiches the way they showed. reason akron is betwee Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / The food description did not sound good to me / The food did not look good/appeal to me Pile-On 133 (About right) Hate football reason pileon Not my kind of ad / Boring

Open
	489 (Lower it)
	M/F, Age, ZIP, HHI Female age 43 from Salem, NJ, with HHI of I prefer not to answer Reasons for rating Distinctive foods / Not my kind of ad Akron is Between 356 (About right) reason akron is betwee Not my kind of ad / Upbeat Pile-On 267 (About right) reason pileon Not my kind of ad / Happy

Open
	489 (About right) Do not know much about business
	M/F, Age, ZIP, HHI Female age 25 from Burlington, NC, with HHI of $25,000 - $29,999 Reasons for rating Makes me hungry / The food did not look good/appeal to me / The food sounded good Akron is Between 444 (About right) Cause i dont know anything about Akron reason akron is betwee Distinctive foods / Variety of toppings / I like my hot dogs plain Pile-On 489 (About right) I dont really see what football has to do with hotdogs reason pileon Distinctive foods / The food did not look good/appeal to me / Not my kind of ad / I like my hot dogs plain

Open
	489 (Raise it) hot dogs are available at many different places. Variety is not uncommon
	M/F, Age, ZIP, HHI Male age 29 from La Jolla, CA, with HHI of $30,000 - $34,999 Reasons for rating Variety of toppings / The food sounded good / Not funny / The food looked good / Is for someone like me Akron is Between 444 (About right) Ad is more wordy than informative reason akron is betwee Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / Not my kind of ad / Not funny / Not engaging / Not entertaining / The food looked good / Upbeat Pile-On 289 (About right) premise isn' tinteresting (football analogy) reason pileon Learned something interesting / Didn't tell me enough about the food / The food sounded good / Not my kind of ad / Not funny / Not entertaining / Boring

Open
	489 (About right) because i liked the add
	M/F, Age, ZIP, HHI Female age 51 from Columbus, OH, with HHI of $40,000 - $44,999 Reasons for rating Entertaining / The food sounded good / Upbeat / Funny Akron is Between 178 (About right) I did not like this add as much at all it was boring reason akron is betwee Not funny / Not engaging / Not entertaining / Boring Pile-On 178 (About right) Think football is used WAY to much to promote stuff and I am tired ot if reason pileon Not my kind of ad / Not funny / Not engaging

Open
	489 (About right) na
	M/F, Age, ZIP, HHI Male age 40 from Oswayo, PA, with HHI of $75,000 - $79,999 Reasons for rating Makes me hungry / Voices are irritating / The food looked good Akron is Between 667 (About right) looks good reason akron is betwee Distinctive foods / Sonic has high-quality ingredients compared to other fast food restaurants / Not funny Pile-On 356 (About right) no reason reason pileon Entertaining / Didn't tell me enough about the food / Upbeat

Open
	489 (Raise it)
	M/F, Age, ZIP, HHI Male age 68 from Grey Forest, TX, with HHI of I prefer not to answer Reasons for rating Entertaining / Makes me hungry / The food looked good / Upbeat / Funny / Engaging Akron is Between 356 (Raise it) Good commercial; got my attention; maybe my interest. reason akron is betwee Entertaining / The food looked good / Upbeat / Happy Pile-On 133 reason pileon Not funny / Boring

Open
	489 (Raise it) Cute, interesting, but doesnt really make me want to purchase. Maybe just because Ive seen the commercial so many times already though.
	M/F, Age, ZIP, HHI Female age 20 from Wilson Airport, GA, with HHI of $65,000 - $69,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / The food sounded good / The food looked good / Not a good value / Upbeat / Happy / Funny / Engaging Akron is Between 667 (About right) Unique and cute. reason akron is betwee Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / The food sounded good / Do not believe ingredients are high quality compared to other fast food restaurants / The food looked good / Upbeat / Happy / Funny / Engaging Pile-On 667 (Lower it) Cute and gets the point across- (football) is not a random topic for the commercial reason pileon Variety of toppings / Entertaining / Didn't tell me enough about the food / Upbeat / Funny / Engaging

Open
	489 (About right) I liked the variety of hot dogs shown in the ad.
	M/F, Age, ZIP, HHI Male age 58 from Alamogordo, NM, with HHI of $50,000 - $54,999 Reasons for rating Distinctive foods / Variety of toppings / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good Akron is Between 222 (About right) It didn't appeal to me as much as the NY dog. reason akron is betwee The food did not look good/appeal to me Pile-On 178 (About right) Price was too high, and nachos on hot dogs didn't appeal to me. reason pileon The food description did not sound good to me

Open
	444 (Raise it) liked the commercial - the hot dogs looked good
	M/F, Age, ZIP, HHI Female age 62 from Lincolnwood, IL, with HHI of $150,000 - $174,999 Reasons for rating Distinctive foods / Makes me hungry / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me Akron is Between 444 (Raise it) the hot dogs looked good & I liked the Akron idea reason akron is betwee Variety of toppings / Entertaining / Makes me hungry / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me Pile-On 133 (About right) was it a football ad or a hot dog ad? reason pileon Didn't tell me enough about the food / Not my kind of ad / Confusing

Open
	444 (About right) It had the same message as the previous add
	M/F, Age, ZIP, HHI Male age 36 from Sunnyvale, CA, with HHI of $55,000 - $59,999 Reasons for rating The food sounded good / Not engaging / The food looked good / Funny Akron is Between 356 (About right) The concept is good but it isn't unique. Nothing very eye catching, but worth mentioning to others reason akron is betwee Variety of toppings / Learned something interesting / The food sounded good / Do not believe ingredients are high quality compared to other fast food restaurants / Happy / Is for someone like me Pile-On 178 (About right) Very confusing advertisement reason pileon Didn't tell me enough about the food / Not believable / Not engaging / Not entertaining / Not a good value / Funny

Open
	444 (About right) nothing confusing about the message. told me the name and left each one there long eniugh to know which one i wanted to try
	M/F, Age, ZIP, HHI Male age 67 from Cape May Court H, NJ, with HHI of $30,000 - $34,999 Reasons for rating Learned something interesting / Makes me hungry / The food sounded good / The food looked good / Happy Akron is Between 267 (About right) i started thinking about Akron and had to keep trying to listen about the hot dog. It seemed like there going to talk about a new hot dog from Akron reason akron is betwee Distinctive foods / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / Not my kind of ad / I like my hot dogs plain / Confusing / The food looked good / Happy Pile-On 22 (About right) too stupid reason pileon Didn't tell me enough about the food / I like my hot dogs plain / Not believable / Not funny / Confusing

Open
	444 (Raise it) i like dawgs, but quality of meat of any is now healthy and the amount of sodium is too high
	M/F, Age, ZIP, HHI Male age 71 , with HHI of $85,000 - $89,999 Reasons for rating Distinctive foods / Variety of toppings / Learned something interesting / Didn't tell me enough about the food / Do not believe ingredients are high quality compared to other fast food restaurants / The food looked good / Happy Akron is Between 267 (Raise it) don't like the decision that you are expected to make to choose one or the other or both. veteran dog lovers can choose for them selves and will not choose both. reason akron is betwee Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / The food looked good Pile-On 267 (About right) too much fat and sodium for one meal. reason pileon Variety of toppings / Not my kind of ad / Not believable / The food looked good

Open
	444 (About right)
	M/F, Age, ZIP, HHI Male age 53 from Iliff, CO, with HHI of under $15,000 Reasons for rating The food looked good Akron is Between 533 (About right) reason akron is betwee Makes me hungry / The food looked good Pile-On 356 (About right) reason pileon Makes me hungry

Open
	444 (Raise it) SONIS
	M/F, Age, ZIP, HHI Male age 68 from Town And Country, MO, with HHI of over $200,000 Reasons for rating Learned something interesting / Makes me hungry / The food looked good / Upbeat Akron is Between 400 (Raise it) SONIC reason akron is betwee The food looked good Pile-On 67 (About right) SONIC reason pileon Not a good value

Open
	444 (About right) I thought it was colorful and appealing but a little short.
	M/F, Age, ZIP, HHI Female age 63 from Shelby Township, MI, with HHI of $70,000 - $74,999 Reasons for rating I like my hot dogs plain / The food looked good Akron is Between 400 (Raise it) I think I misunderstood what exactly I was rating about it. reason akron is betwee I like my hot dogs plain / The food looked good Pile-On 111 I found it confusing and I kind of missed the message and what they were selling. reason pileon Entertaining / Confusing

Open
	444 (Raise it) it was a very appealing ad
	M/F, Age, ZIP, HHI Male age 53 from Chester, SC, with HHI of $60,000 - $64,999 Reasons for rating Variety of toppings / Makes me hungry / The food looked good / Upbeat / Funny Akron is Between 267 (About right) was not very appealing to me reason akron is betwee Sonic has high-quality ingredients compared to other fast food restaurants / The food description did not sound good to me / Didn't tell me enough about the food / Not my kind of ad Pile-On 267 (Raise it) it was not that appealing reason pileon Variety of toppings / Didn't tell me enough about the food / Not my kind of ad / Not engaging / Characters sound like friends of mine

Open
	444 (About right) Everyone knows that Sonic dogs are as good else where.
	M/F, Age, ZIP, HHI Male age 70 from Coolidge, GA, with HHI of $25,000 - $29,999 Reasons for rating Not a good value / Upbeat / Happy / Funny / Is for someone like me Akron is Between 178 (Raise it) I don't buy hot dogs away from home. I buy other items. Dogs are made and eaten at home for the most part. reason akron is betwee Distinctive foods / Makes me hungry / The food looked good / Engaging / Is for someone like me Pile-On 89 (About right) There are just so much that you can get on a bun. reason pileon Not my kind of ad / Not believable / Not entertaining / Boring / Not a good value

Open
	444 (About right) I liked the voices.
	M/F, Age, ZIP, HHI Female age 32 from Mattoon, IL, with HHI of $60,000 - $64,999 Reasons for rating The food sounded good / The food looked good / Not a good value Akron is Between 444 (Raise it) I like the places I already eat fast food reason akron is betwee The food sounded good / Not believable / The food looked good / Not a good value / Happy Pile-On 89 (Lower it) I do not like football reason pileon Not my kind of ad / The food looked good

Rejectors

Open
	400 (About right) Again, we don't have a Sonic
	M/F, Age, ZIP, HHI Male age 79 from Stamford, CT, with HHI of $60,000 - $64,999 Reasons for rating Variety of toppings / Didn't tell me enough about the food / Not funny / The food looked good Akron is Between 444 (About right) Because we don't have Akron or Sonic in our area reason akron is betwee Variety of toppings / Not entertaining / The food looked good / Engaging Pile-On 311 (About right) Don't have a Sonic reason pileon Entertaining / Not believable / Upbeat / Happy / Funny

Open
	400 (About right) Because I have never been a big fan of Sonic, but thery are just about the only place that offers so many choices for hot dogs.
	M/F, Age, ZIP, HHI Male age 47 from Leary, TX, with HHI of $90,000 - $94,999 Reasons for rating Variety of toppings / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good Akron is Between 178 (About right) Because of ALL of the choices, they picked the two nastiest ones to focus on. Grose. reason akron is betwee Not my kind of ad / Not entertaining / Boring Pile-On 67 (About right) The commercial is Stupid, it makes no sense. I feel that it would be more interesting if it had the names of the topings on their jerseys, so that it didn't just look so out of place with what was happening. Also the price of this item is WAY TOO HIGH! reason pileon Not my kind of ad / Not funny / Not engaging / Not entertaining / Not a good value

Open
	356 (About right) just ok
	M/F, Age, ZIP, HHI Reasons for rating Sonic has high-quality ingredients compared to other fast food restaurants / Funny Akron is Between 356 no reason reason akron is betwee Makes me hungry / The food description did not sound good to me Pile-On 311 (About right) not sure reason pileon Entertaining / Voices are irritating

Open
	356 (About right) n
	M/F, Age, ZIP, HHI Male age 62 from Lorain, OH, with HHI of $50,000 - $54,999 Reasons for rating Not my kind of ad Akron is Between 111 (About right) n reason akron is betwee I like my hot dogs plain Pile-On 22 (About right) n reason pileon Confusing

Open
	356 (Raise it) It just looks like another food commercial. There is nothing really special about it
	M/F, Age, ZIP, HHI Female age 63 from Berwick, PA, with HHI of $20,000 - $24,999 Reasons for rating Variety of toppings / Not entertaining / Boring / Not a good value Akron is Between 222 (About right) It's dumb reason akron is betwee Not my kind of ad / Not entertaining / Boring / The food looked good / Not a good value Pile-On 89 (About right) It's dumb. reason pileon The food description did not sound good to me / Not funny / Not a good value

Open
	356 (Raise it) I would raise it to 501 because it is a really great concept will all the different flavors of hot dogs, but the price per hot dog needs to be lowered by a lot.
	M/F, Age, ZIP, HHI Female age 27 from Lockland, OH, with HHI of $30,000 - $34,999 Reasons for rating Distinctive foods / Variety of toppings / The food sounded good / The food looked good / Not a good value Akron is Between 356 (Raise it) I would raise it to a 450 because it is a good concept with the different delicious flavors, but the price needs to be lowered a lot. reason akron is betwee Distinctive foods / Variety of toppings / The food sounded good / The food looked good / Not a good value Pile-On 267 (Raise it) I would raise it to a 401 because it is a good concept, but the price needs to be lowered a lot. reason pileon Distinctive foods / Didn't tell me enough about the food / The food looked good / Not a good value

Open
	311 (Raise it) Don't like all the hot dogs
	M/F, Age, ZIP, HHI Female age 34 from Wauwatosa, WI, with HHI of $20,000 - $24,999 Reasons for rating Variety of toppings / Makes me hungry / The food looked good / Upbeat / Happy Akron is Between 267 (Raise it) they focused on only two of the hot dogs reason akron is betwee Didn't tell me enough about the food / The food sounded good / Upbeat Pile-On 400 (About right) the commercial made no sense to me reason pileon Didn't tell me enough about the food / Confusing

Open
	311 (About right) the food looked very appetizing
	M/F, Age, ZIP, HHI Female age 54 from Hammond, IN, with HHI of $25,000 - $29,999 Reasons for rating Variety of toppings / Makes me hungry / Didn't tell me enough about the food / The food looked good Akron is Between 356 (About right) the hot dogs looked very appetizing reason akron is betwee Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good Pile-On 222 (About right) commercial was entertaining, but the sandwich didn't look like something I would order reason pileon The food did not look good/appeal to me / Engaging

Open
	311 (Raise it) variety presented well - good regional voices
	M/F, Age, ZIP, HHI Female age 55 from Philadelphia, PA, with HHI of $150,000 - $174,999 Reasons for rating Variety of toppings / Entertaining / Upbeat Akron is Between 222 (Raise it) no reason. It's just a matter of preference for a hot dog. I don't see how/why the area in which one lives would play any part in selecting a hot dog. It's a taste preference. reason akron is betwee Variety of toppings / The food sounded good / Not funny / The food looked good Pile-On 111 (About right) just not appealing - corny with ingredient names on football jerseys. The 'pile on" was creative though. reason pileon Variety of toppings / Not my kind of ad

Open
	311 (About right)
	M/F, Age, ZIP, HHI Female age 71 from Little Chute, WI, with HHI of $15,000 - $19,999 Reasons for rating Makes me hungry / Not my kind of ad Akron is Between 178 (About right) reason akron is betwee Variety of toppings / Makes me hungry / The food sounded good / The food looked good Pile-On 67 (Lower it) reason pileon Not my kind of ad / The food looked good

Open
	267 (Raise it) Don't eat hot dogs
	M/F, Age, ZIP, HHI Female age 20 from Cumberland, RI, with HHI of I prefer not to answer Reasons for rating Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / Not my kind of ad / Boring Akron is Between 178 (Raise it) I am not a fan of this type of product reason akron is betwee Not my kind of ad / Not entertaining / The food looked good / Upbeat Pile-On 22 (About right) Didn't like what it was advertising reason pileon Not funny / Not engaging / Not entertaining / Not a good value

Open
	267 (About right) if you order a dog in a restaurant you get something that is boiled and without condiments has no flavor.... what a treat it would be to get a grilled dog!!!!!!!!!!
	M/F, Age, ZIP, HHI Male age 70 from Crawfordsville, IN, with HHI of $80,000 - $84,999 Reasons for rating The food sounded good / Not my kind of ad / The food looked good Akron is Between 267 (About right) no matter what is used to hide the truth we are still talking about a boiled dog reason akron is betwee Learned something interesting / Do not believe ingredients are high quality compared to other fast food restaurants Pile-On 89 (About right) please see answerrs to previous videos and insert here reason pileon Learned something interesting / Not a good value

Open
	267 (About right) neutral
	M/F, Age, ZIP, HHI Female age 24 from Landing, NJ, with HHI of $55,000 - $59,999 Reasons for rating Makes me hungry / Not my kind of ad Akron is Between 178 (About right) just not a fan reason akron is betwee Not engaging Pile-On 267 (About right) neutral reason pileon I like my hot dogs plain / The food looked good

Open
	267 (About right) some of those toppings were not appealing
	M/F, Age, ZIP, HHI Female age 33 from New Orleans, LA, with HHI of $30,000 - $34,999 Reasons for rating Sonic has high-quality ingredients compared to other fast food restaurants / Not my kind of ad / Not engaging Akron is Between 267 (About right) the ad was not really eye-catching reason akron is betwee Distinctive foods / I like my hot dogs plain / Not engaging / Not entertaining Pile-On 222 (About right) not appealing reason pileon Distinctive foods / The food did not look good/appeal to me / I like my hot dogs plain

Open
	244 (Raise it) looks good should be about 600
	M/F, Age, ZIP, HHI Male age 59 from Johnston City, IL, with HHI of under $15,000 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good / Upbeat / Engaging / Is for someone like me Akron is Between 200 (Raise it) it penalized the score because I never recommend anything reason akron is betwee Distinctive foods / Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Upbeat / Engaging Pile-On 111 (About right) dont like spicy food reason pileon The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / Not believable / Confusing

Open
	222 (About right)
	M/F, Age, ZIP, HHI Male age 28 from 92618, with HHI of $95,000 - $99,999 Reasons for rating Is for someone like me Akron is Between 267 (Lower it) reason akron is betwee Upbeat Pile-On 267 (Raise it) dk reason pileon Boring / Happy

Open
	156 (About right) I don't like hotdogs at fast food places
	M/F, Age, ZIP, HHI Male age 53 from Boston, TX Reasons for rating Distinctive foods / Variety of toppings Akron is Between 67 (About right) don't card for hot dogs at fast food places reason akron is betwee The food description did not sound good to me / Not my kind of ad Pile-On 67 (About right) I don't like hotdogs at dast food places reason pileon The food did not look good/appeal to me / Not my kind of ad / Not entertaining / Confusing

Open
	89 (About right)
	M/F, Age, ZIP, HHI Female age 55 from Sandy Hook, CT, with HHI of $140,000 - $149,999 Reasons for rating Variety of toppings / The food description did not sound good to me / The food did not look good/appeal to me / Do not believe ingredients are high quality compared to other fast food restaurants Akron is Between 89 (About right) at least it is only $2 reason akron is betwee Variety of toppings / The food description did not sound good to me / The food did not look good/appeal to me Pile-On 89 (About right) not very appealing only eat Hebrew National reason pileon The food did not look good/appeal to me / Not a good value / Engaging

Open
	67 (About right) do not eat hot dogs
	M/F, Age, ZIP, HHI Male age 62 from Jeffersontown, KY, with HHI of $110,000 - $119,999 Reasons for rating The food description did not sound good to me Akron is Between 67 (About right) do not eat hot dogs reason akron is betwee The food description did not sound good to me / The food did not look good/appeal to me / Not funny / Not engaging / Not entertaining Pile-On 67 (About right) do not eat hot dogs reason pileon The food description did not sound good to me / The food did not look good/appeal to me

Open
	67 (About right) had one, not good, see previous comments
	M/F, Age, ZIP, HHI Male age 60 from Logansport, KY, with HHI of over $200,000 Reasons for rating Not believable Akron is Between 67 (About right) had a NY dog and I am from New York and no New Yorker would eat thid dog_ too few ingredients and too expensive. New Yorkers eat sauteed onions or lots (!!!) of sauerkraut, not both, and not in such small quantity reason akron is betwee Makes me hungry / The food description did not sound good to me / Do not believe ingredients are high quality compared to other fast food restaurants / Not believable / Not a good value Pile-On 22 (About right) bought Sonic's NY dog and it had VERY LITTLE on it and it was a rip-off so wouldn't buy this for 3.99 reason pileon Makes me hungry / Do not believe ingredients are high quality compared to other fast food restaurants / Not funny / Not a good value

---

Acceptors

Open
	800 (About right) the prices are cheap
	M/F, Age, ZIP, HHI Female age 32 from Louisville, KY, with HHI of under $15,000 Reasons for rating Distinctive foods / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / Happy / Is for someone like me Regional Hot Dogs 578 (About right) it made me want a hot dog reason regional hot do Variety of toppings / Makes me hungry / The food sounded good / Not engaging / The food looked good / Is for someone like me Pile-On 800 (About right) it was funny reason pileon Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Funny / Is for someone like me / Characters sound like friends of mine

Open
	800 (About right) like the pressntation of food in commercial.
	M/F, Age, ZIP, HHI Male age 52 from Wister, OK, with HHI of under $15,000 Reasons for rating Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good Regional Hot Dogs 533 (Raise it) thought that the number would be higher reason regional hot do Distinctive foods / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Upbeat Pile-On 133 (About right) not very catching for product advertised. reason pileon Not my kind of ad / Not funny / Not engaging / Not entertaining / Confusing

Open
	800 (About right) I ADORE hotdogs
	M/F, Age, ZIP, HHI Female age 51 from Las Vegas, NV, with HHI of $50,000 - $54,999 Reasons for rating Distinctive foods / Makes me hungry / The food looked good / Upbeat / Happy Regional Hot Dogs 800 (About right) I love chiil cheese reason regional hot do Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Happy Pile-On 133 (About right) I hate football and it was just a stupid commerical reason pileon The food did not look good/appeal to me / Not my kind of ad / Not funny / Not entertaining / Boring

Open
	800 (About right) i love hot dogs from sonic
	M/F, Age, ZIP, HHI Female age 27 from Green Brook, NJ, with HHI of I prefer not to answer Reasons for rating Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Happy / Is for someone like me Regional Hot Dogs 800 (About right) its perfect reason regional hot do Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Engaging / Is for someone like me Pile-On 800 (About right) its perfect reason pileon Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat

Open
	800 (About right)
	M/F, Age, ZIP, HHI Female age 37 from Temple City, CA, with HHI of $140,000 - $149,999 Reasons for rating Upbeat Regional Hot Dogs 800 (About right) reason regional hot do Happy Pile-On 622 (About right) reason pileon Distinctive foods

Open
	800 (About right) you can hardly find a good hot dog anymore
	M/F, Age, ZIP, HHI Male age 56 from Gainesville, FL, with HHI of $35,000 - $39,999 Reasons for rating Distinctive foods / The food looked good / Is for someone like me Regional Hot Dogs 711 (Raise it) i liked the accents reason regional hot do Distinctive foods / Variety of toppings / The food sounded good / The food looked good / Characters sound like friends of mine Pile-On 89 (About right) food and violence is a bad comparison reason pileon The food description did not sound good to me / Didn't tell me enough about the food / Not my kind of ad

Open
	800 (About right) made me real hungry
	M/F, Age, ZIP, HHI Female age 34 from Panama City, FL, with HHI of $65,000 - $69,999 Reasons for rating Variety of toppings / Entertaining / Makes me hungry / The food looked good / Engaging Regional Hot Dogs 800 (About right) best hot dogs ever reason regional hot do Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / Happy Pile-On 356 (About right) about alot of topping on a hot dog reason pileon Didn't tell me enough about the food / Not my kind of ad / Not entertaining

Open
	800 (About right) i love it
	M/F, Age, ZIP, HHI Female age 32 from San Antonio, TX, with HHI of $50,000 - $54,999 Reasons for rating Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / Engaging Regional Hot Dogs 711 (About right) varities and tastes yummy reason regional hot do Distinctive foods / Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / Characters sound like friends of mine Pile-On 533 (About right) ii love it reason pileon Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Engaging

Open
	756 (About right) idk
	M/F, Age, ZIP, HHI Male age 21 from Amarillo, TX, with HHI of $45,000 - $49,999 Reasons for rating Distinctive foods / Learned something interesting / The food sounded good / Happy Regional Hot Dogs 711 (About right) idk reason regional hot do Learned something interesting / Sonic has high-quality ingredients compared to other fast food restaurants / Happy / Funny / Engaging / Is for someone like me Pile-On 800 (About right) idk reason pileon Variety of toppings / Learned something interesting / Makes me hungry / The food description did not sound good to me / The food sounded good / Funny

Open
	756 (About right) liked the graphics very appealing
	M/F, Age, ZIP, HHI Female age 68 from La Grange, TX Reasons for rating Distinctive foods / Sonic has high-quality ingredients compared to other fast food restaurants / I like my hot dogs plain / The food looked good / Engaging Regional Hot Dogs 756 (About right) Have seen ad on tv, liked the graphics and the voices reason regional hot do Variety of toppings / Learned something interesting / I like my hot dogs plain / The food looked good / Upbeat Pile-On 356 (About right) not into sports like ads reason pileon Distinctive foods / Variety of toppings / Not my kind of ad / Not engaging / Happy

Open
	756 (About right) it looked very good and actually made me want a hot dog
	M/F, Age, ZIP, HHI Female age 50 from Santa Ana, CA, with HHI of $20,000 - $24,999 Reasons for rating Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Is for someone like me Regional Hot Dogs 800 (About right) I'm getting hungry! reason regional hot do Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good Pile-On 444 (Raise it) looked good but the other is better reason pileon Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Is for someone like me

Open
	756 (About right) food looked very good
	M/F, Age, ZIP, HHI Male age 60 from Florence, MA, with HHI of $20,000 - $24,999 Reasons for rating Distinctive foods / Variety of toppings / Learned something interesting / Makes me hungry / The food sounded good / The food looked good Regional Hot Dogs 711 (About right) they looked good reason regional hot do Variety of toppings / Makes me hungry / The food looked good Pile-On 222 (About right) to high price for a hot dog reason pileon Entertaining / Didn't tell me enough about the food / Not funny

Open
	756 (Lower it) Different choices for everyone. Beef hot dog. Relate to the city.
	M/F, Age, ZIP, HHI Female age 45 from North Ridgeville, OH, with HHI of $70,000 - $74,999 Reasons for rating Variety of toppings / The food sounded good / Engaging Regional Hot Dogs 267 (Raise it) reason regional hot do Variety of toppings / Voices are irritating / The food looked good Pile-On 311 (About right) Not a big fan of chili dogs or jalepenos reason pileon Distinctive foods / Variety of toppings / Entertaining

Open
	711 (About right) good quality - good price - good variety
	M/F, Age, ZIP, HHI Female age 68 , with HHI of $25,000 - $29,999 Reasons for rating Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Is for someone like me Regional Hot Dogs 800 (About right) The AD was very appealing. Clearly showed the food items that are put in the different types of Hot dogs. Really liked the looks of the Chili Dog - Coney Island. reason regional hot do Makes me hungry / The food looked good Pile-On 489 (Raise it) I thought it was a good commercial. I am not a sports person so I had to watch it more than once but I think it is a GREAT commericial for anyone interested in sports. Great idea. reason pileon Entertaining / Confusing / The food looked good

Open
	711 (About right) I am from Akron and I love the commercial!
	M/F, Age, ZIP, HHI Female age 50 from Uniontown, OH, with HHI of $60,000 - $64,999 Reasons for rating Learned something interesting / The food sounded good / Upbeat / Happy / Engaging / Characters sound like friends of mine Regional Hot Dogs 356 (About right) It seemed really corny to me. reason regional hot do Sonic has high-quality ingredients compared to other fast food restaurants / Voices are irritating / Not entertaining Pile-On 311 (Raise it) I thought I was rating it higher. I liked the concept to the commercial, I just didn't like the picture at the end. I don't like all the things they piled on so I probably wouldn't eat it. reason pileon Entertaining / The food did not look good/appeal to me / Upbeat / Happy / Funny

Open
	711 very good
	M/F, Age, ZIP, HHI Male age 24 from Coast Guard Isla, CA, with HHI of $15,000 - $19,999 Reasons for rating Distinctive foods / Variety of toppings / Learned something interesting / Voices are irritating / Funny Regional Hot Dogs 311 (About right) thwy have way to promote their food reason regional hot do Entertaining / Makes me hungry / Didn't tell me enough about the food / Do not believe ingredients are high quality compared to other fast food restaurants / Not believable / Not engaging / Happy / Funny Pile-On 267 (Raise it) not good ads. reason pileon Variety of toppings / Didn't tell me enough about the food / Voices are irritating / Boring / The food looked good / Engaging

Open
	711 (About right) I really enjoyed the commercial. It was funny and it made the food look really delicious. I would like to try the product now.
	M/F, Age, ZIP, HHI Female age 20 from Tucson, AZ, with HHI of under $15,000 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me Regional Hot Dogs 400 (About right) That kind of commercial is done a lot by pizza places in particular. I enjoy it, it just isn't new. reason regional hot do Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / The food sounded good / Voices are irritating / The food looked good / Upbeat / Funny / Is for someone like me Pile-On 267 (About right) It was boring and cheesy-looking. reason pileon Variety of toppings / Didn't tell me enough about the food / The food sounded good / Not my kind of ad / Do not believe ingredients are high quality compared to other fast food restaurants / Voices are irritating / Not funny / Not engaging / Not entertaining

Open
	711 (About right) Hot dogs looked fresh and delicious
	M/F, Age, ZIP, HHI Female age 43 from Parker, CO, with HHI of I prefer not to answer Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Learned something interesting Regional Hot Dogs 756 (About right) Those hot dogs looked delicious! reason regional hot do Distinctive foods / Variety of toppings / The food looked good / Funny Pile-On 400 (Raise it) Wasn't sure what the ad was for until I saw the actual hot dog product reason pileon Funny / Engaging

Open
	667 (About right) good com.
	M/F, Age, ZIP, HHI age 65 from Segno, TX, with HHI of under $15,000 Reasons for rating Distinctive foods / Learned something interesting / Makes me hungry / The food sounded good / Is for someone like me Regional Hot Dogs 533 (About right) no reason it sounded good to me reason regional hot do Variety of toppings / The food sounded good / The food looked good / Upbeat / Happy / Characters sound like friends of mine Pile-On 267 (Lower it) i didnt see who was advertising reason pileon Entertaining / Didn't tell me enough about the food / Not my kind of ad / Not believable

Open
	622 (About right) don't know but just okay
	M/F, Age, ZIP, HHI Female age 19 from Las Vegas, NV, with HHI of $40,000 - $44,999 Reasons for rating Distinctive foods / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Happy Regional Hot Dogs 533 (About right) no change reason regional hot do Entertaining / Makes me hungry / The food sounded good / Upbeat Pile-On 356 (Raise it) was very good reason pileon Entertaining / The food looked good / Happy / Engaging / Characters sound like friends of mine

Open
	622 (About right) i like sonic hot dogs.
	M/F, Age, ZIP, HHI Male age 50 from Memphis, TN, with HHI of $45,000 - $49,999 Reasons for rating Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good Regional Hot Dogs 622 (About right) i liked all the hot dogs reason regional hot do Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good Pile-On 533 (Raise it) it looks like it would taste good. reason pileon Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Funny

Open
	622 (Raise it) Because its very catchy. It showed exactly what your gettin and you had quite a few options
	M/F, Age, ZIP, HHI Female age 22 from Bridgeport, CT, with HHI of $50,000 - $54,999 Reasons for rating Distinctive foods / Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / Not funny / The food looked good / Upbeat / Happy / Engaging / Is for someone like me Regional Hot Dogs 622 (About right) Because its showing you something so excellent and presentable. So much color reason regional hot do Variety of toppings / Makes me hungry / Not funny / Happy Pile-On 89 (About right) Didnt understand the concept. Wasnt catchy enough reason pileon Variety of toppings / The food description did not sound good to me / Didn't tell me enough about the food / Not my kind of ad / Do not believe ingredients are high quality compared to other fast food restaurants / Not engaging

Open
	622 (Lower it) yummy, new,
	M/F, Age, ZIP, HHI Male age 33 from Atlanta, GA, with HHI of $40,000 - $44,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / The food looked good / Funny / Engaging / Is for someone like me Regional Hot Dogs 622 (About right) reason regional hot do Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good / Happy / Funny / Engaging Pile-On 489 (About right) reason pileon Distinctive foods / Variety of toppings / Makes me hungry / The food looked good / Engaging

Borderline

Open
	578 (About right) visually entertaining
	M/F, Age, ZIP, HHI Male age 68 from 92211, with HHI of $150,000 - $174,999 Reasons for rating Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good / Engaging Regional Hot Dogs 578 (About right) intriguing idea; makes hot dogs more appealing reason regional hot do Variety of toppings / Entertaining / The food looked good / Upbeat / Engaging Pile-On 267 (About right) too much "stuff" to pile on a simple hot dog. too hard to actually eat. it was interesting to use a football analogy reason pileon The food did not look good/appeal to me

Open
	578 (About right) These are a very unique menu item to fast food chains, something we would probably try if we were to visit Sonic. And the price is very affordable.
	M/F, Age, ZIP, HHI Female age 35 from East Stroudsburg, PA, with HHI of $120,000 - $129,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / The food sounded good / The food looked good / Funny Regional Hot Dogs 578 (About right) clever way to show the uniqueness of toppings available on the hot dogs reason regional hot do Distinctive foods / Variety of toppings / Entertaining / The food sounded good / The food looked good Pile-On 311 (Raise it) I hate football. And we are barely seeing the item being advertised- just a brief mention that would be easy to miss. I think something was said about tater tots? reason pileon Distinctive foods / Makes me hungry / Didn't tell me enough about the food / The food sounded good / Not my kind of ad / Not funny / Not entertaining / Confusing

Open
	578 (Raise it)
	M/F, Age, ZIP, HHI Male age 25 from Raleigh, NC, with HHI of $35,000 - $39,999 Reasons for rating Characters sound like friends of mine Regional Hot Dogs 356 (About right) reason regional hot do The food looked good Pile-On 356 (Raise it) reason pileon I like my hot dogs plain

Open
	533 (About right) the appeal of the dressing on the hot dog
	M/F, Age, ZIP, HHI Female age 45 from Pensacola, FL, with HHI of $20,000 - $24,999 Reasons for rating Distinctive foods / Variety of toppings / Not engaging Regional Hot Dogs 622 (About right) reason regional hot do Distinctive foods / Variety of toppings / Learned something interesting / The food looked good Pile-On 267 (Lower it) Pile of football players did not make much sense. reason pileon Not funny / Not engaging

Open
	533 (About right) it was good and featured the food well
	M/F, Age, ZIP, HHI Female age 46 from Neffsville, PA, with HHI of $120,000 - $129,999 Reasons for rating Distinctive foods / I like my hot dogs plain / The food looked good Regional Hot Dogs 533 (About right) they look good reason regional hot do Distinctive foods / I like my hot dogs plain / The food looked good / Upbeat Pile-On 178 (About right) dont like football reason pileon Voices are irritating / Engaging

Indifferent

Open
	489 (About right)
	M/F, Age, ZIP, HHI Female age 28 from Morrison, TN, with HHI of $25,000 - $29,999 Reasons for rating Makes me hungry / The food description did not sound good to me / Boring / The food looked good / Upbeat Regional Hot Dogs 356 (Raise it) reason regional hot do Not funny / Confusing / The food looked good / Upbeat Pile-On 267 (Raise it) reason pileon Boring / Confusing / Upbeat / Funny

Open
	489 (About right) Its original, but it sounds pushy about selling the hotdogs.
	M/F, Age, ZIP, HHI Male age 20 from Mount Juliet, TN, with HHI of $110,000 - $119,999 Reasons for rating Distinctive foods / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good Regional Hot Dogs 356 (Raise it) It was original. reason regional hot do Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Funny / Characters sound like friends of mine Pile-On 267 (Raise it) It was original, and rather funny. reason pileon Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Funny

Open
	444 (About right)
	M/F, Age, ZIP, HHI Female age 32 from Belleville, IL, with HHI of $40,000 - $44,999 Reasons for rating Makes me hungry Regional Hot Dogs 178 (About right) reason regional hot do The food description did not sound good to me Pile-On 22 (About right) ? reason pileon Not believable / Not funny / Not engaging / Not entertaining / Boring

Open
	444 (Raise it) that concept looked appealing to me and the idea of choice appealed to me during that ad but n
	M/F, Age, ZIP, HHI Male age 73 from New Smyrna Beach, FL, with HHI of $20,000 - $24,999 Reasons for rating Distinctive foods / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good Regional Hot Dogs 444 (Raise it) reason regional hot do Variety of toppings / The food sounded good / The food looked good Pile-On 222 (About right) i do not like dogs with all that on them reason pileon Entertaining / The food description did not sound good to me / The food did not look good/appeal to me / I like my hot dogs plain

Open
	444 (About right) Good graphics
	M/F, Age, ZIP, HHI Male age 53 from White Cloud, MI, with HHI of $20,000 - $24,999 Reasons for rating Not entertaining / The food looked good Regional Hot Dogs 444 (About right) food looked good reason regional hot do Makes me hungry / Not entertaining Pile-On 178 (Raise it) Unique reason pileon Variety of toppings / Entertaining / The food sounded good / Not my kind of ad / Not engaging

Open
	444 (Raise it) main reason is that all options mentioned show condoment and/or additional ingredients that do not appeal to me
	M/F, Age, ZIP, HHI Male age 67 from Plymouth, MA, with HHI of $40,000 - $44,999 Reasons for rating Variety of toppings / Entertaining / Makes me hungry / The food sounded good / Do not believe ingredients are high quality compared to other fast food restaurants / I like my hot dogs plain / The food looked good / Not a good value / Upbeat Regional Hot Dogs 400 (About right) do not like toppings on my hot dogs reason regional hot do Entertaining / The food sounded good / I like my hot dogs plain / The food looked good / Not a good value / Upbeat / Happy Pile-On 400 (About right) price appears to be excessive for a "hot dog" but maybe warrented if additional toppings are excesseive reason pileon Variety of toppings / Entertaining / The food description did not sound good to me / I like my hot dogs plain / Not a good value / Upbeat / Funny / Engaging

Rejectors

Open
	400 (About right)
	M/F, Age, ZIP, HHI Male age 32 from Kennett, MO, with HHI of $60,000 - $64,999 Reasons for rating Not believable / Funny Regional Hot Dogs 178 (Raise it) reason regional hot do Makes me hungry / Not engaging / Boring / Happy Pile-On 311 (Raise it) reason pileon Do not believe ingredients are high quality compared to other fast food restaurants / Upbeat / Engaging

Open
	400 (About right) not crazy about the commercial its confusing, with the back and forth not necessary but did catch they were all natural
	M/F, Age, ZIP, HHI Female age 29 from Budd Lake, NJ, with HHI of $50,000 - $54,999 Reasons for rating Confusing / The food looked good Regional Hot Dogs 311 (About right) They need to state that they are fresh or all natural or something reason regional hot do Do not believe ingredients are high quality compared to other fast food restaurants / Engaging Pile-On 22 (About right) HOrrible commerical do not use it, stupid makes little sence reason pileon The food did not look good/appeal to me / Didn't tell me enough about the food

Open
	400 (Raise it) This comercial was a bit more meaningful. It portrayed someone one like me, I usually struggle between choosing foods at restaurants so I sometimes get two different items to satisfy my curiosity of the different flavors.
	M/F, Age, ZIP, HHI Female age 47 from Kewaskum, WI, with HHI of $25,000 - $29,999 Reasons for rating Makes me hungry / The food looked good / Upbeat / Engaging Regional Hot Dogs 222 (Raise it) It seemed to corny. And Not enough information telling about the healthy value of the food. Or even where a sonic restaurant is in my area. reason regional hot do Variety of toppings / Entertaining / Didn't tell me enough about the food / Not my kind of ad / Voices are irritating / The food looked good Pile-On 222 (About right) It was confusing and hard to follow. I didn't find it entertaining at all. It was football. NOt something most women are going to relate too. reason pileon Voices are irritating / Not believable / Not funny / Not engaging / Not entertaining

Open
	400 (About right) it was interesting and made me want to visit Sonic
	M/F, Age, ZIP, HHI Female age 39 from Dover, AR, with HHI of $30,000 - $34,999 Reasons for rating Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Engaging / Is for someone like me Regional Hot Dogs 533 (Raise it) It was very interesting and made me hungry reason regional hot do Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me Pile-On 356 (About right) It definately was eye catching and it made you want to watch to see what would happen. reason pileon Distinctive foods / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Funny

Open
	400 (About right) it showed what choices you have
	M/F, Age, ZIP, HHI Male age 48 from 33774, with HHI of under $15,000 Reasons for rating Distinctive foods / Variety of toppings / Learned something interesting / Sonic has high-quality ingredients compared to other fast food restaurants / Voices are irritating / Not funny / Not entertaining / The food looked good Regional Hot Dogs 178 (About right) never met a russian or any other commie that i liked. im a u.s. army veteran reason regional hot do Variety of toppings / Not my kind of ad / Voices are irritating / Not believable / Not funny / Not entertaining / Confusing Pile-On 400 (About right) I like sonic burger but im not real crazy about hot dogs or jalapenos. commercial was kinda funny but not hilarious. reason pileon Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / The food description did not sound good to me / Upbeat

Open
	356 (About right) subjective
	M/F, Age, ZIP, HHI Male age 59 from Fairfax, VA Reasons for rating Distinctive foods / Variety of toppings / Not my kind of ad / The food looked good / Engaging Regional Hot Dogs 267 (About right) subjective reason regional hot do Distinctive foods / Learned something interesting / Not engaging / Not entertaining / The food looked good Pile-On 356 (Lower it) unbelievable reason pileon Entertaining / Not believable / Funny

Open
	356 (Raise it) Novel with different parts of the country
	M/F, Age, ZIP, HHI Female age 56 from Paducah, KY, with HHI of $40,000 - $44,999 Reasons for rating Distinctive foods / Variety of toppings / Didn't tell me enough about the food / Do not believe ingredients are high quality compared to other fast food restaurants / Not funny / Not engaging / The food looked good / Happy / Is for someone like me Regional Hot Dogs 178 (Raise it) kind of silly reason regional hot do Variety of toppings / Entertaining / Didn't tell me enough about the food / Voices are irritating / Not funny / Boring / Confusing / The food looked good / Upbeat / Happy Pile-On 133 (About right) Not very clear reason pileon Distinctive foods / The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / Confusing / Upbeat

Open
	356 (About right) I don't like the restaurant
	M/F, Age, ZIP, HHI Female age 22 from Mesa, AZ, with HHI of under $15,000 Reasons for rating The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / Do not believe ingredients are high quality compared to other fast food restaurants / Engaging Regional Hot Dogs 400 (About right) I prefer Hebrew national. reason regional hot do The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / Do not believe ingredients are high quality compared to other fast food restaurants / Engaging Pile-On 178 (About right) I don't not like sonic commercials they are irritating and dumb reason pileon The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / Voices are irritating / Not engaging / Not entertaining

Open
	333 (Lower it) I DONT LIKE THEM
	M/F, Age, ZIP, HHI Female age 45 from Kenosha, WI, with HHI of $150,000 - $174,999 Reasons for rating The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / Do not believe ingredients are high quality compared to other fast food restaurants / Voices are irritating / I like my hot dogs plain / Not engaging / Not entertaining / Boring / Confusing / Not a good value Regional Hot Dogs 533 (About right) I REALLY ENJOYED ALL OF THEM reason regional hot do Distinctive foods / Learned something interesting / Makes me hungry / The food looked good Pile-On 22 (Lower it) I DONT LIKE FOOT BALL reason pileon The food description did not sound good to me / The food did not look good/appeal to me / Didn't tell me enough about the food / Not my kind of ad / Not believable / Not funny / Not engaging / Not entertaining / Boring / Confusing / Not a good value

Open
	311 sounds good
	M/F, Age, ZIP, HHI Female age 54 from Ocean Springs, MS, with HHI of $40,000 - $44,999 Reasons for rating Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / The food looked good / Upbeat Regional Hot Dogs 267 (Raise it) Like Sonic reason regional hot do Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / I like my hot dogs plain / Upbeat Pile-On 89 (About right) Ad was confusing reason pileon Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / Didn't tell me enough about the food / I like my hot dogs plain / Not entertaining / Confusing

Open
	311 (About right) the ad was inertaining,
	M/F, Age, ZIP, HHI Female age 36 from Palm Springs, CA, with HHI of $50,000 - $54,999 Reasons for rating Entertaining / The food looked good / Upbeat / Engaging Regional Hot Dogs 311 (About right) IT really did not stand out, it is a commerical that I would forget about as soon as it was over reason regional hot do Not funny / Not engaging / Not entertaining / The food looked good Pile-On 222 (About right) I dont really like too much stuuf on my hotdogs, I would eat them with just ketchup reason pileon Entertaining / The food description did not sound good to me / The food did not look good/appeal to me / I like my hot dogs plain / Upbeat / Happy / Funny / Engaging

Open
	267 (About right) items not something i would purchase
	M/F, Age, ZIP, HHI Female age 49 from Columbus, OH, with HHI of I prefer not to answer Reasons for rating Variety of toppings / Not my kind of ad / Not engaging / Not a good value Regional Hot Dogs 178 (Lower it) didn't especially enjoy ad reason regional hot do Not my kind of ad / Not believable / Not funny / Not entertaining / The food looked good Pile-On 311 (About right) was enjoyable reason pileon Variety of toppings / Entertaining / The food sounded good / The food looked good / Funny

Open
	267 (Raise it) I dont eat hot dogs, but I do like the ad
	M/F, Age, ZIP, HHI Male age 29 from Phoenix, AZ, with HHI of $40,000 - $44,999 Reasons for rating Distinctive foods / Learned something interesting / Engaging Regional Hot Dogs 267 (About right) This ad and the other similar ad that Sonic does with the "mexican" style hot dog are both pretty racist. I mean, is Sonic's boardroom a bunch of old stuffy white guys? However, having played a lot of GTA IV, I do understand that there are Russians on Coney Island. reason regional hot do Not my kind of ad / Not funny / Not entertaining Pile-On 222 (Raise it) I don't like football. Why do they need every guy on both team to get on top of each other in a weird way? I mean, obviously the guy that got knocked down isn't going anywhere, football players are gross. I didn't like that the commercial needed to portray that. Now I can only think of hot dog pile-ons in a gross way that I didn't want to before. reason pileon The food description did not sound good to me / Not my kind of ad / Not entertaining

Open
	267 (About right) n/a
	M/F, Age, ZIP, HHI Female age 37 from Navarre, FL, with HHI of $15,000 - $19,999 Reasons for rating Not entertaining / The food looked good Regional Hot Dogs 356 (Raise it) it looked good reason regional hot do Variety of toppings / I like my hot dogs plain Pile-On 444 (Lower it) its an ok commercial reason pileon Entertaining / Not my kind of ad

Open
	267 (Lower it) one one is chicago type of dog
	M/F, Age, ZIP, HHI Male age 58 from Bloomingdale, IL, with HHI of $65,000 - $69,999 Reasons for rating The food sounded good / Not a good value Regional Hot Dogs 178 (Lower it) price is good reason regional hot do I like my hot dogs plain / The food looked good Pile-On 111 (About right) reason pileon Entertaining / Makes me hungry / Not believable / The food looked good / Funny

Open
	178 (About right) take out the hot dog and some of would be ok
	M/F, Age, ZIP, HHI Male age 64 from Cumberland, IN, with HHI of $65,000 - $69,999 Reasons for rating Variety of toppings / Not funny / Not entertaining Regional Hot Dogs 89 (About right) I don't see hot dogs as restaurant food. reason regional hot do Variety of toppings / Do not believe ingredients are high quality compared to other fast food restaurants / Voices are irritating / Not funny / Not entertaining Pile-On 22 (About right) the guy on the bottom is suffering reason pileon Didn't tell me enough about the food / Not my kind of ad / Not believable / Not funny / Not engaging / Not entertaining

Open
	133 (About right) variety of toppings typical of various areas
	M/F, Age, ZIP, HHI Female age 65 from Sherwood, OR, with HHI of $35,000 - $39,999 Reasons for rating Not engaging Regional Hot Dogs 133 (About right) don't like hot dogs much at all reason regional hot do Variety of toppings / The food description did not sound good to me / Funny Pile-On 22 (About right) stupid ad reason pileon Not my kind of ad / Not engaging / Not entertaining

Open
	133 (About right) Don't like hot dogs so no matter what you put on it, there's no appeal for me. The ad however is appealing
	M/F, Age, ZIP, HHI Female age 65 from Houston, TX, with HHI of $50,000 - $54,999 Reasons for rating Entertaining / Funny Regional Hot Dogs 133 (About right) I don't eat hot dogs - so this new product at Sonic has absolutely no appeal for me no matter what you put on it. reason regional hot do Sonic has high-quality ingredients compared to other fast food restaurants / The food did not look good/appeal to me Pile-On 267 (About right) I don't like hot dogs and am not a sports fan so this commercial just doesn't connect with me. reason pileon Funny / Engaging

Open
	67 (Raise it) not interested in sonic and those hot dogs looked nasty with all that junk on it.
	M/F, Age, ZIP, HHI Reasons for rating Do not believe ingredients are high quality compared to other fast food restaurants / I like my hot dogs plain / Not believable / Not engaging Regional Hot Dogs 22 reason regional hot do Pile-On 222 (Raise it) I dont like sonic and it didnt make sense for all those men to be fallin on each other. i understand the concept but it didnt make me want a hot dog form sonic. reason pileon Not my kind of ad / Not believable / Not funny / Not entertaining / The food looked good

---

Acceptors

Open
	800 (About right)
	M/F, Age, ZIP, HHI Male age 73 from Henderson, TX, with HHI of $45,000 - $49,999 Reasons for rating Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Funny / Is for someone like me / Characters sound like friends of mine Regional Hot Dogs 622 (Raise it) love sonic dogs reason regional hot do Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Is for someone like me Akron is Between 533 (Raise it) reason akron is betwee Distinctive foods / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good

Open
	800 (About right) Great commercial!!
	M/F, Age, ZIP, HHI Female age 55 from Charleston, SC, with HHI of $120,000 - $129,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good / Happy / Funny / Engaging / Is for someone like me Regional Hot Dogs 711 (About right) I love hotdogs and although I haven't tried these yet, I plan to. reason regional hot do Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good / Upbeat / Engaging / Is for someone like me Akron is Between 533 (About right) Clever reason akron is betwee Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me

Open
	800 (About right) The ad showed the fun side of food.
	M/F, Age, ZIP, HHI Female age 58 from Riverside, CA, with HHI of I prefer not to answer Reasons for rating Entertaining / Learned something interesting / Funny / Engaging / Characters sound like friends of mine Regional Hot Dogs 533 (About right) The food product itself is alright. I really only eat a hotdog on rare occasions. reason regional hot do Variety of toppings / Learned something interesting / Not my kind of ad / I like my hot dogs plain / Not a good value Akron is Between 311 (About right) I didn't like the choice in toppings. reason akron is betwee The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / I like my hot dogs plain / Not engaging

Open
	800 (About right) was funny, entertaining
	M/F, Age, ZIP, HHI Female age 48 from Marietta, GA, with HHI of $150,000 - $174,999 Reasons for rating Entertaining / Makes me hungry / The food sounded good / The food looked good / Upbeat / Funny / Engaging Regional Hot Dogs 622 (About right) visually pleasing, informative reason regional hot do Makes me hungry / The food sounded good Akron is Between 356 (Raise it) reason akron is betwee Learned something interesting / Makes me hungry / The food sounded good

Open
	800 (About right) I'm hungry
	M/F, Age, ZIP, HHI Male age 51 from Hendersonville, NC, with HHI of $95,000 - $99,999 Reasons for rating Entertaining / Makes me hungry / The food looked good / Is for someone like me Regional Hot Dogs 311 (Raise it) not hungry reason regional hot do Variety of toppings / The food looked good / Funny Akron is Between 311 reason akron is betwee Learned something interesting

Open
	800 (About right) I thought the ad was really unique and funny and the product advertised looked delicious.
	M/F, Age, ZIP, HHI Female age 20 from Hubbard, OH, with HHI of $35,000 - $39,999 Reasons for rating Entertaining / The food sounded good / The food looked good / Upbeat / Funny Regional Hot Dogs 756 (About right) I really liked the commercial and the product shown. They look absolutely delicious, come in four different varieties, and are an inexpensive price. reason regional hot do Distinctive foods / Variety of toppings / The food sounded good / The food looked good / Funny Akron is Between 622 (About right) I thought the ad was good, but not as good as the other two. Instead of advertising the product more, they focused more on the city of Akron, which is irrelevant. reason akron is betwee Distinctive foods / Didn't tell me enough about the food / The food sounded good / The food looked good / Funny

Open
	800 (About right) Interesting
	M/F, Age, ZIP, HHI Female age 19 from Tewksbury, MA, with HHI of $35,000 - $39,999 Reasons for rating Entertaining / The food sounded good / Funny Regional Hot Dogs 800 (About right) its good reason regional hot do Entertaining / The food looked good / Funny / Engaging Akron is Between 800 (About right) I love sonic reason akron is betwee Makes me hungry / The food sounded good / The food looked good

Open
	800 (About right) very funny
	M/F, Age, ZIP, HHI Female age 30 from Fort Lauderdale, FL, with HHI of $25,000 - $29,999 Reasons for rating Variety of toppings / Entertaining / Funny Regional Hot Dogs 800 (About right) none reason regional hot do Variety of toppings Akron is Between 800 (About right) none reason akron is betwee The food looked good

Open
	800 (About right)
	M/F, Age, ZIP, HHI Female age 35 from Wahoo, NE, with HHI of $30,000 - $34,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me Regional Hot Dogs 356 (About right) reason regional hot do Variety of toppings / The food sounded good / The food looked good Akron is Between 444 (About right) reason akron is betwee Variety of toppings / Entertaining / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Happy

Open
	800 (About right) it was cute relevant and I kept wanting to see the end.
	M/F, Age, ZIP, HHI Female age 58 from 89048, with HHI of $15,000 - $19,999 Reasons for rating Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / Upbeat / Funny Regional Hot Dogs 444 (About right) Made me hungry reason regional hot do Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good Akron is Between 444 (About right) Interesting and funny reason akron is betwee Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good

Open
	756 (About right) I thought it was a great way for sonic to advertise
	M/F, Age, ZIP, HHI Female age 48 from Mount Upton, NY, with HHI of under $15,000 Reasons for rating Variety of toppings / Didn't tell me enough about the food Regional Hot Dogs 667 (About right) that sonic offers many types of hot dogs for all different types of people reason regional hot do Variety of toppings / Voices are irritating Akron is Between 356 (Raise it) I do not have a sonic near by reason akron is betwee Distinctive foods / The food did not look good/appeal to me

Open
	756 (About right) great concept and humor
	M/F, Age, ZIP, HHI Male age 44 from Forest Hills, NY, with HHI of $55,000 - $59,999 Reasons for rating Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good Regional Hot Dogs 622 (About right) same...variety reason regional hot do Variety of toppings / The food looked good Akron is Between 622 (Lower it) couldnt really see the whole ad it was choppy that time but looked a bit inane reason akron is betwee Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / Not funny

Open
	756 (About right) I like hot dogs and sonic
	M/F, Age, ZIP, HHI Male age 68 from 34286, with HHI of $120,000 - $129,999 Reasons for rating Variety of toppings / Makes me hungry / The food looked good / Funny / Is for someone like me Regional Hot Dogs 756 (About right) the hot dogs look delicious reason regional hot do Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Is for someone like me Akron is Between 756 (About right) the hot dogs look great reason akron is betwee Variety of toppings / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food looked good / Is for someone like me

Open
	756 (About right) funny, clever
	M/F, Age, ZIP, HHI Female age 69 from Wesleyville, PA, with HHI of $45,000 - $49,999 Reasons for rating Entertaining / The food looked good / Upbeat / Funny Regional Hot Dogs 711 (About right) clever reason regional hot do Entertaining / The food looked good / Upbeat / Funny Akron is Between 711 (About right) clever use of geography and images reason akron is betwee Entertaining / The food looked good / Funny / Engaging

Open
	711 (About right) Very clever with the "piling on" of hot dog toppings. I would remember this ad.
	M/F, Age, ZIP, HHI Female age 58 from Panorama, NY, with HHI of $95,000 - $99,999 Reasons for rating Entertaining / Upbeat / Funny / Engaging / Is for someone like me Regional Hot Dogs 622 (About right) Clearly showed the variety of hot dogs, easy for me to remember which kind I would like reason regional hot do Entertaining / Makes me hungry / The food looked good / Funny / Engaging Akron is Between 267 (Raise it) Not very engaging, couldn't really tell what was in each dish reason akron is betwee Didn't tell me enough about the food / Not engaging

Open
	711 (Raise it) I liked how they used football players (they always pile on each other and they have their names on their jerseys) to showcase how the different toppings can be piled on the hotdog. I loved it and it was genius.
	M/F, Age, ZIP, HHI Female age 40 from Chicago, IL, with HHI of $60,000 - $64,999 Reasons for rating Variety of toppings / Entertaining / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me Regional Hot Dogs 267 (About right) That each region considers their toppings to be unique to their area. reason regional hot do Not engaging / Not entertaining Akron is Between 178 (Raise it) That each state may have certain toppings that they call their own. So, what happens when you live in Akron. You are between the New York and Chicago hotdot. So do you take one ingredient from one or the other and add it to the Akron hotdog, so it will have its own special toppings reason akron is betwee Not engaging

Open
	711 (About right) unique approach to what is being sold. it sounds delicious and i would definitely tell people about it.
	M/F, Age, ZIP, HHI Female age 19 from Liberty Hill, TX, with HHI of $20,000 - $24,999 Reasons for rating Variety of toppings / Entertaining / The food looked good / Upbeat / Funny Regional Hot Dogs 444 (About right) Nothing really grabs your attention. reason regional hot do Variety of toppings / The food sounded good / Not funny / Not engaging / Not entertaining / Boring / The food looked good Akron is Between 311 (About right) It was worse than the one with the different accents for each hot dog. reason akron is betwee Variety of toppings / Didn't tell me enough about the food / Voices are irritating / Not funny / Not engaging / Not entertaining / Boring / The food looked good

Open
	711 (About right) It appears to be a good sandwich and I know Sonic burgers are excellent. If I didn't know it was Sonic I still think it is a good ad, catching and interesting.
	M/F, Age, ZIP, HHI Female age 67 from Southbury, CT, with HHI of I prefer not to answer Reasons for rating Variety of toppings / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat Regional Hot Dogs 667 (Raise it) Its not quite as upbeat as the other commercial, it is informative and the first hotdog is something that Guy Ferreira would go for. They all look tasty and gave me an idea for lunch today. reason regional hot do Variety of toppings / Entertaining / The food sounded good / The food looked good / Happy / Is for someone like me Akron is Between 356 (Raise it) It doesn't look as tempting to eat as the Chicago dog reason akron is betwee Variety of toppings / Makes me hungry / Confusing / The food looked good / Happy

Open
	711 (Raise it) i thought it was entertaining
	M/F, Age, ZIP, HHI Male age 50 from The Dalles, OR, with HHI of under $15,000 Reasons for rating Entertaining / Upbeat Regional Hot Dogs 89 (About right) i didnt like the commercial reason regional hot do The food did not look good/appeal to me / Not entertaining / Boring / Not a good value Akron is Between 22 (Raise it) i didnt like the commercial it wasnt appealing to me reason akron is betwee Not my kind of ad / I like my hot dogs plain / Not entertaining

Open
	711 (About right) funny
	M/F, Age, ZIP, HHI Male age 78 from Western Hills, OH, with HHI of $80,000 - $84,999 Reasons for rating Entertaining Regional Hot Dogs 444 (About right) different toppings for hot dogs reason regional hot do The food sounded good / I like my hot dogs plain Akron is Between 444 (About right) add ok reason akron is betwee Distinctive foods / Variety of toppings / Not entertaining

Open
	667 (About right) i liked it but everyone do not like hotdogs
	M/F, Age, ZIP, HHI Male age 51 from 23608, with HHI of $100,000 - $109,999 Reasons for rating Entertaining / The food sounded good / Upbeat / Funny / Is for someone like me Regional Hot Dogs 356 (Raise it) they all looked good but i have to try them first reason regional hot do Entertaining / Learned something interesting / Upbeat / Happy / Is for someone like me Akron is Between 356 (About right) that one was kind of strange to me reason akron is betwee Variety of toppings / Engaging

Open
	667 (About right) It plays well this time of the year.
	M/F, Age, ZIP, HHI Male age 73 from Aurora, CO, with HHI of $60,000 - $64,999 Reasons for rating Entertaining / Upbeat / Happy / Funny Regional Hot Dogs 711 (About right) Regional food is true comfort food with great memories reason regional hot do Distinctive foods / Variety of toppings / Entertaining / Upbeat Akron is Between 267 (About right) Not sure I understand the point of ad. reason akron is betwee Not my kind of ad / Not believable / Not funny / Not engaging

Open
	667 (About right) its good
	M/F, Age, ZIP, HHI Male age 24 from West Covina, CA, with HHI of under $15,000 Reasons for rating The food sounded good / The food looked good / Happy / Funny Regional Hot Dogs 111 (About right) it l;oom all right reason regional hot do Learned something interesting Akron is Between 222 (Raise it) its look pretty good reason akron is betwee Not funny / The food looked good / Happy

Open
	622 (About right) It looked real good but why football to show a hotdog.
	M/F, Age, ZIP, HHI Female age 58 from Sacramento, CA, with HHI of $25,000 - $29,999 Reasons for rating Variety of toppings / Makes me hungry / The food sounded good / Upbeat / Happy Regional Hot Dogs 711 (About right) I thought the choice of the different types of hot dogs were good and it was a good value adverticed in a cute way. reason regional hot do Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Engaging / Is for someone like me Akron is Between 711 (About right) The food looked good and the ad was cute reason akron is betwee Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Engaging / Is for someone like me

Open
	622 (About right) it was creative and funny
	M/F, Age, ZIP, HHI Female age 20 from Greenbrier, TN, with HHI of $25,000 - $29,999 Reasons for rating Happy / Funny Regional Hot Dogs 356 (Raise it) it was not as funny, but the accents were good reason regional hot do Makes me hungry / Boring Akron is Between 178 (Raise it) It was boring reason akron is betwee Not funny / Not engaging / Boring

Open
	622 (About right) great ad
	M/F, Age, ZIP, HHI Female age 71 from North Attleboro, MA, with HHI of under $15,000 Reasons for rating Entertaining / The food looked good / Upbeat Regional Hot Dogs 622 (About right) good choice of toppings reason regional hot do Variety of toppings / Makes me hungry / The food looked good Akron is Between 444 (Raise it) looks very good reason akron is betwee The food sounded good / The food looked good

Open
	622 (About right) it is a good concept - it's unique & original
	M/F, Age, ZIP, HHI Female age 40 from Akron, MI, with HHI of $25,000 - $29,999 Reasons for rating Variety of toppings / Entertaining / Funny / Engaging Regional Hot Dogs 222 (Raise it) the commercial has good photos of the hot dogs - they look appealing reason regional hot do Distinctive foods / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants Akron is Between 178 (About right) no real reason reason akron is betwee Makes me hungry

Open
	622 (About right) It was clever & unique. Not really funny, but conveys a good message because your dying to see what they are talking about.
	M/F, Age, ZIP, HHI Male age 40 from Payson, IL, with HHI of $60,000 - $64,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Is for someone like me Regional Hot Dogs 267 (Raise it) Looked pretty tame. reason regional hot do Distinctive foods / Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Is for someone like me Akron is Between 267 (About right) Again, tame. reason akron is betwee Distinctive foods / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Is for someone like me

Open
	622 (About right) football
	M/F, Age, ZIP, HHI Male age 58 from Pinnacle, NC, with HHI of $45,000 - $49,999 Reasons for rating Variety of toppings / Entertaining / The food sounded good / Not believable / Upbeat / Happy / Is for someone like me Regional Hot Dogs 267 (Raise it) dont know reason regional hot do Variety of toppings / Makes me hungry / The food sounded good / Not funny / The food looked good Akron is Between 400 (Raise it) don;t know reason akron is betwee Makes me hungry / The food sounded good / Not believable / Not funny / The food looked good

Open
	622 (About right) ddddddddddddddddddddddddddddddddddddddd
	M/F, Age, ZIP, HHI Male age 64 from Ashton, MD, with HHI of $100,000 - $109,999 Reasons for rating Makes me hungry / The food looked good / Not a good value / Happy / Funny Regional Hot Dogs 622 (About right) ggggggggggggggggggggggggggggggg reason regional hot do Makes me hungry / Do not believe ingredients are high quality compared to other fast food restaurants / The food looked good Akron is Between 489 (About right) tttttttttttttttttttttttttttttttttttt reason akron is betwee Not my kind of ad / The food looked good

Open
	622 (About right)
	M/F, Age, ZIP, HHI Female age 38 from 33018, with HHI of $80,000 - $84,999 Reasons for rating Variety of toppings / The food sounded good / Funny Regional Hot Dogs 578 (About right) reason regional hot do Distinctive foods / Variety of toppings / The food looked good Akron is Between 533 (About right) reason akron is betwee Variety of toppings / The food looked good

Open
	622 (About right) same reason
	M/F, Age, ZIP, HHI Male age 33 from Chicago, IL, with HHI of $45,000 - $49,999 Reasons for rating Entertaining / Makes me hungry / Not a good value / Happy / Engaging Regional Hot Dogs 711 (About right) i think its about right reason regional hot do Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / Not engaging Akron is Between 444 (About right) same reason reason akron is betwee Entertaining / Not my kind of ad / Upbeat

Borderline

Open
	578 (About right) Very entertaining, funny approach to the "topping" the dog, although the toppings weren't what I would like, I can see my sons watching this commercial and going for the dog they showed.
	M/F, Age, ZIP, HHI Female age 63 from Anaheim, CA, with HHI of $50,000 - $54,999 Reasons for rating Variety of toppings / Entertaining / The food description did not sound good to me / Funny / Engaging Regional Hot Dogs 311 (Raise it) The chilli cheese dog looked pretty good, and having the other options would be fine for other members of my family. Variety is good and it's nice to have the choices available for the whole family. reason regional hot do Variety of toppings / Entertaining / The food description did not sound good to me / Upbeat / Characters sound like friends of mine Akron is Between 311 (Raise it) I'm not the biggest hot dog fan and if I have one, my tastes run to mainly mustard with a touch of chilli. I know, really boring, but I don't like ketchup, dill pickles, sour kraut or hot peppers. reason akron is betwee Entertaining / The food description did not sound good to me / The food did not look good/appeal to me / The food looked good / Funny

Open
	578 (Raise it) interesting concept and funny
	M/F, Age, ZIP, HHI Female age 28 from Orangeburg, SC, with HHI of I prefer not to answer Reasons for rating Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / Upbeat / Funny / Engaging Regional Hot Dogs 444 (About right) Can also show the names of the hot dogs on the commercial reason regional hot do Variety of toppings / Entertaining / Makes me hungry / Upbeat / Funny Akron is Between 267 (Raise it) longer commercial reason akron is betwee Sonic has high-quality ingredients compared to other fast food restaurants / Not my kind of ad / Confusing

Open
	578 (About right) I LIKE FOOTBALL
	M/F, Age, ZIP, HHI Female age 57 from Muscoy, CA, with HHI of $45,000 - $49,999 Reasons for rating Distinctive foods / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants Regional Hot Dogs 667 (About right) THE FOOD LOOKS REALLY GOOD AND THE PRICE IS GOOD reason regional hot do Variety of toppings / Learned something interesting / Makes me hungry / The food looked good / Is for someone like me Akron is Between 356 (About right) IM FROM CALIFORNIA WE EAT DIFFERENT HERE reason akron is betwee Variety of toppings / Entertaining / Makes me hungry / Happy / Is for someone like me

Open
	533 (Raise it) Fun commercial
	M/F, Age, ZIP, HHI Female age 72 from Norristown, PA, with HHI of $100,000 - $109,999 Reasons for rating Variety of toppings / Entertaining / Didn't tell me enough about the food / Funny Regional Hot Dogs 400 (Raise it) not type of what I normally put on hot dogs reason regional hot do Variety of toppings / Entertaining / The food sounded good / I like my hot dogs plain / Happy Akron is Between 267 (About right) Typical boring ad reason akron is betwee Variety of toppings / Boring

Open
	533 (About right)
	M/F, Age, ZIP, HHI Male age 27 from Johnson City, TN, with HHI of $45,000 - $49,999 Reasons for rating Variety of toppings / The food sounded good / Funny / Engaging Regional Hot Dogs 444 (About right) i thought it was a good solid commercial reason regional hot do Distinctive foods / Variety of toppings / Learned something interesting / Makes me hungry / Didn't tell me enough about the food / The food looked good Akron is Between 444 (About right) another good commercial reason akron is betwee Distinctive foods / Variety of toppings / Makes me hungry / The food sounded good / The food looked good / Is for someone like me

Open
	533 (About right) nice
	M/F, Age, ZIP, HHI Female age 42 from Aurora, CO, with HHI of under $15,000 Reasons for rating Makes me hungry Regional Hot Dogs 400 (About right) like them reason regional hot do The food looked good Akron is Between 356 (About right) good reason akron is betwee Distinctive foods

Indifferent

Open
	489 (About right) Don't like all the ingredients piled on the hot dog.
	M/F, Age, ZIP, HHI Female age 65 from Etters, PA, with HHI of $75,000 - $79,999 Reasons for rating Variety of toppings / I like my hot dogs plain Regional Hot Dogs 622 (About right) Only like all beef hot dogs, ad does not say what king they are. reason regional hot do Variety of toppings / Entertaining / Didn't tell me enough about the food / Upbeat Akron is Between 489 (About right) Don't care for those toppings. reason akron is betwee Distinctive foods / Variety of toppings / The food did not look good/appeal to me / I like my hot dogs plain

Open
	489 (Raise it) i think the nutritional value is low
	M/F, Age, ZIP, HHI Male age 52 from Raleigh, NC, with HHI of $30,000 - $34,999 Reasons for rating Entertaining / The food description did not sound good to me / The food did not look good/appeal to me / Not a good value / Funny Regional Hot Dogs 578 (About right) i like being able to get my dog the way i like it reason regional hot do Makes me hungry / The food sounded good / Voices are irritating / Not funny / The food looked good Akron is Between 578 (About right) i don't eat hot dogs that often reason akron is betwee Variety of toppings / Makes me hungry / I like my hot dogs plain / The food looked good / Is for someone like me

Open
	444 (About right)
	M/F, Age, ZIP, HHI Female age 21 from Rogers, AR, with HHI of $85,000 - $89,999 Reasons for rating Makes me hungry Regional Hot Dogs 356 (Raise it) Not the greatest, but better than the other reason regional hot do Entertaining Akron is Between 356 (Raise it) Not the greatest commercial reason akron is betwee The food description did not sound good to me / I like my hot dogs plain

Open
	444 (Raise it) it's clever and catchy commercial
	M/F, Age, ZIP, HHI Female age 33 from Arvada, CO, with HHI of $100,000 - $109,999 Reasons for rating Entertaining / Makes me hungry / The food looked good / Upbeat / Funny Regional Hot Dogs 444 (About right) it's a good concept of many different kinds of hot dogs reason regional hot do Distinctive foods / Variety of toppings / The food looked good / Upbeat / Funny / Engaging Akron is Between 444 (About right) it's still pretty good ads and he hotdogs still look appetizing reason akron is betwee Distinctive foods / Variety of toppings / The food sounded good

Open
	444 (About right) It about right
	M/F, Age, ZIP, HHI Male age 27 from Pine Bluff, AR, with HHI of $35,000 - $39,999 Reasons for rating The food sounded good Regional Hot Dogs 489 (About right) Because I feel that is about the right estimate reason regional hot do Variety of toppings / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Is for someone like me Akron is Between 444 (Raise it) Not sure but I feel that Is about the right numbers reason akron is betwee Variety of toppings / Makes me hungry / The food sounded good / The food looked good

Rejectors

Open
	400 (About right) I thought it was catchy - clean
	M/F, Age, ZIP, HHI Male age 68 from Roosevelt, AZ, with HHI of $40,000 - $44,999 Reasons for rating Variety of toppings / Entertaining / The food sounded good / The food looked good / Is for someone like me Regional Hot Dogs 267 (Raise it) simple breakdown - good food - reason regional hot do Variety of toppings / Entertaining / Makes me hungry / The food sounded good / The food looked good Akron is Between 178 (About right) not impressive reason akron is betwee Distinctive foods / Variety of toppings / Makes me hungry / The food sounded good / The food looked good

Open
	400 (About right)
	M/F, Age, ZIP, HHI Male age 43 from Wilmington, OH, with HHI of $50,000 - $54,999 Reasons for rating Not a good value / Funny Regional Hot Dogs 400 (About right) reason regional hot do Entertaining / Not a good value Akron is Between 356 (About right) Hot Dog too expensive reason akron is betwee The food sounded good / Not a good value

Open
	378 (Lower it) I did nt like it
	M/F, Age, ZIP, HHI Female age 30 from Riverside, CA, with HHI of I prefer not to answer Reasons for rating The food description did not sound good to me / Not my kind of ad / Not believable / Not funny / Not entertaining Regional Hot Dogs 22 (About right) dnt like hot dogs reason regional hot do The food description did not sound good to me / Not believable / Not engaging / Not entertaining Akron is Between 156 (About right) dnt like hot dogs esp with all that mess on it reason akron is betwee The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / I like my hot dogs plain / Not entertaining

Open
	356 (About right) GOOD AD BUT NOT SOMETHING I WOULD BUY.
	M/F, Age, ZIP, HHI Male age 41 from Portsmouth, RI, with HHI of $140,000 - $149,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Sonic has high-quality ingredients compared to other fast food restaurants / The food description did not sound good to me / The food did not look good/appeal to me / The food sounded good / The food looked good / Upbeat / Funny Regional Hot Dogs 356 (Raise it) NO PARTICULAR REASON. reason regional hot do Distinctive foods / Variety of toppings / Entertaining / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Is for someone like me Akron is Between 356 (Raise it) NOT A GREAT AD, BUT PROMOTES THE PRODUCT EFFECTIVELY. reason akron is betwee Distinctive foods / Variety of toppings / Learned something interesting / Makes me hungry / Sonic has high-quality ingredients compared to other fast food restaurants / The food sounded good / The food looked good / Upbeat / Happy / Funny / Is for someone like me

Open
	311 (Raise it) I liked the commercial alot. It really related to the product.
	M/F, Age, ZIP, HHI Female age 70 from Garland, TX, with HHI of $35,000 - $39,999 Reasons for rating Distinctive foods / Variety of toppings Regional Hot Dogs 311 (Raise it) Regional hot dogs is a good concept. reason regional hot do Distinctive foods / Entertaining / Upbeat / Engaging / Characters sound like friends of mine Akron is Between 356 (Raise it) I will definitely try the Chicago hot dog. It looks really good. reason akron is betwee Entertaining / The food sounded good / Upbeat

Open
	311 (Raise it) it doesn't make me want to buy it
	M/F, Age, ZIP, HHI Female age 38 from 30024, with HHI of $60,000 - $64,999 Reasons for rating Variety of toppings / Entertaining / The food description did not sound good to me / I like my hot dogs plain / Funny Regional Hot Dogs 133 (About right) none of that food appealed to me reason regional hot do Variety of toppings / The food did not look good/appeal to me / I like my hot dogs plain / Happy Akron is Between 133 (About right) boring commercial that doesn't appeal to someone like me who doesn't want all that junk on my hot dog reason akron is betwee Variety of toppings / The food description did not sound good to me / Not my kind of ad / I like my hot dogs plain / Boring

Open
	311 (About right) No interested in eating a chili cheese dog, but the ad was kind of funny.
	M/F, Age, ZIP, HHI Female age 48 from Albuquerque, NM, with HHI of I prefer not to answer Reasons for rating The food description did not sound good to me / Funny Regional Hot Dogs 400 (About right) The dogs look good, but the commercial is irritating. reason regional hot do The food sounded good / Voices are irritating / Not funny / The food looked good Akron is Between 489 (About right) I think the hotdogs look delicious, but the ad was a little annoying. reason akron is betwee The food sounded good / Voices are irritating / The food looked good

Open
	311 (Raise it) I'm trying to eat healthier...and this is certainly not calorie/health conscious - loading up with chili, cheese, fritos, etc. Its a cute commericial. Funny concept. Just not sure I would be purchasing the product too often. And sorry, I hate the tater tots. Give me fries.
	M/F, Age, ZIP, HHI Female age 44 from Portsmouth, VA, with HHI of $35,000 - $39,999 Reasons for rating Entertaining / The food did not look good/appeal to me / Funny Regional Hot Dogs 444 (About right) Same reasons as last time. reason regional hot do Variety of toppings / The food description did not sound good to me / Engaging Akron is Between 400 (Raise it) I saw the commercial and purchased one already. But the New York dog really is an authentic NY dog (cooked onions?). The Chicago dog looks gross. All American looks good - but I can do that at home. reason akron is betwee Variety of toppings / The food did not look good/appeal to me / The food sounded good

Open
	311 (Raise it) I thought it was funny and interesting.
	M/F, Age, ZIP, HHI Female age 23 from 92620, with HHI of $100,000 - $109,999 Reasons for rating Entertaining / Upbeat / Happy / Funny / Engaging Regional Hot Dogs 267 (Raise it) I am not a fan of hot dogs and I am a picky eater so they dont look appealing to me. reason regional hot do Variety of toppings / The food description did not sound good to me / The food did not look good/appeal to me / I like my hot dogs plain / Upbeat / Happy / Engaging Akron is Between 311 (Raise it) It was a good commercial but I still dont like the items that come on top of the hot dog. reason akron is betwee Entertaining / Makes me hungry / The food description did not sound good to me / The food did not look good/appeal to me / I like my hot dogs plain / Upbeat / Happy / Funny

Open
	311 (About right)
	M/F, Age, ZIP, HHI Male age 25 from Batesville, AR, with HHI of $65,000 - $69,999 Reasons for rating Entertaining / Not a good value Regional Hot Dogs 222 (Raise it) reason regional hot do Entertaining / Voices are irritating / Not engaging / Engaging Akron is Between 178 (Raise it) reason akron is betwee Learned something interesting / Not entertaining

Open
	311 (Raise it) ADVERTISER HAS NO RETAIL OUTLET NEAR ME
	M/F, Age, ZIP, HHI Male age 64 from Forest Hills, NY, with HHI of $25,000 - $29,999 Reasons for rating Variety of toppings / Entertaining / Didn't tell me enough about the food / Confusing / Upbeat / Funny / Engaging Regional Hot Dogs 311 (Raise it) SLIGHTLY MORE FUNNY THAN PREVIOUS ONE reason regional hot do Distinctive foods / Variety of toppings / Entertaining / Not believable / Not engaging / The food looked good / Happy Akron is Between 311 (Raise it) NOT FUNNY OR HUMEROUS reason akron is betwee Distinctive foods / Variety of toppings / Learned something interesting / Didn't tell me enough about the food / The food sounded good / Not engaging / Not entertaining / The food looked good

Open
	267 (About right)
	M/F, Age, ZIP, HHI Male age 63 from Madison, WI, with HHI of $20,000 - $24,999 Reasons for rating Funny Regional Hot Dogs 267 (About right) reason regional hot do Funny Akron is Between 533 (About right) reason akron is betwee Upbeat / Is for someone like me

Open
	267 (About right) Not enough pictures showing the food to appeal to me as a food commercial
	M/F, Age, ZIP, HHI Female age 51 from Jacksonville, FL, with HHI of $65,000 - $69,999 Reasons for rating Distinctive foods / Variety of toppings / Entertaining / Confusing / Characters sound like friends of mine Regional Hot Dogs 311 (Raise it) I did not think that my rating would put it in as low a scale. I liked the comercial and thought that some of the hotdogs looked appealing. reason regional hot do Variety of toppings / Entertaining / Makes me hungry / The food looked good / Happy Akron is Between 267 (About right) This commercial didn't draw my attention the way the other one did. The humor in the other one with the different voices kept my attention. reason akron is betwee I like my hot dogs plain / Not funny / Not engaging / Not entertaining / The food looked good

Open
	133 (Raise it) don't like the product... like my hotdogs plain
	M/F, Age, ZIP, HHI Female age 33 from Pulaski, WI, with HHI of $70,000 - $74,999 Reasons for rating The food description did not sound good to me / The food did not look good/appeal to me / Not my kind of ad / I like my hot dogs plain / Upbeat Regional Hot Dogs 89 (Raise it) don't like stuff on my hotdog! reason regional hot do Entertaining / The food description did not sound good to me / The food did not look good/appeal to me / I like my hot dogs plain / Upbeat Akron is Between 178 (Raise it) I only like ketchup on my hotdog, nothing else, so this isn't a product I would buy reason akron is betwee The food description did not sound good to me / The food did not look good/appeal to me / I like my hot dogs plain / Upbeat / Funny / Engaging

Open
	22 (About right) it was stupid
	M/F, Age, ZIP, HHI Female age 76 from Salem, VA, with HHI of I prefer not to answer Reasons for rating The food description did not sound good to me / The food did not look good/appeal to me / Didn't tell me enough about the food / Not believable / Not a good value Regional Hot Dogs 22 (About right) I would never eat anything that looked like that. It looked groose reason regional hot do The food description did not sound good to me / The food did not look good/appeal to me / Didn't tell me enough about the food / Not believable / Confusing Akron is Between 22 (About right) again I would not eat that, they do not look good reason akron is betwee The food description did not sound good to me / The food did not look good/appeal to me / Didn't tell me enough about the food / Not believable / Confusing