LINESCALE ® Concept Study

	[86002] Concept Test
	Closed on February 21, 2009





		Radio button answers encoded as numbers (e.g., first answer is "1," second answer is "2," etc.) and checkbox answers encoded as "1" or "0" (e.g., "1" if answer checked and "0" if not checked).
		Yes No
Questions
usual_way		What solution or relief from the problem of sweating when engaged in do you use most often? Please select just one.
next_way		Aside from , is there another solution to sweating problems you use - no matter which sport? Please select one.
sports_play		Do you take part in any active sports - either competitive or for fun or exercise? Please check as many as apply
sport_level		What is the highest level of sports competition you currently participate in - no matter which sport?
sweat_problem		When you are engaged in sports, is sweating, heavy perspiration or dampness as a result of perspiration ever a problem or issue for you?
whichsport_sweatproblem		In which sport in particular can sweating be a problem for you? Please check just one
accept_score		Would you change that score?
comments		What's the main reason you rated as you did?
reason		Which most contributed to your rating? (Please pick up to five main reasons for your rating.)
trial		Do you think you would try this product if it were available at a reasonable price?
frequency		If you tried it and it worked as you expected, how often do you think you would use it?
occasions		Which occasions would you use it for? Please check ALL* that apply.*
price_expensive		Antiperspirants on the market today range from $3.99 for 2 oz. at the low end, $5.99 at the mid-range and up to $29.00 for 2 oz. for certain designer labels. Thinking about the idea we described, at what price does 2 oz. become expensive?
price_inexpensive		At what price would it start to get inexpensive?
price_question		At what price would it become so inexpensive you would question its value?
price_never		At what price would it become so expensive you would never consider buying it?
zipcode		What is your ZIP Code?
email		For the $100 drawing, please confirm your email. If you are a winner, we will contact you by email.
enjoy_survey		One final question - This is a new type of Internet interview. Did you enjoy it?
Ranking set - Standard competitive framework
control1_x		All things considered, how do you rate as a solution to sweating during sports? Please click on the linescale to indicate your opinion.
control2_x		Okay, all things considered, how do you rate as a solution to sweating during sports? Please click on the linescale to indicate your opinion.
concept_x		How would you rate the idea you just read about on this scale?
experience_x		Now that you know more about the idea, how would you rate it - better or worse? If somewhat better, be sure to click to the left of your previous rating. If somewhat worse, click to the right of your previous rating.
Diagnostics and Single Linescales
diag1_x		Do you believe this idea can work? Click on the line from 'I believe' to 'I doubt it' to tell us what you think.
diag2_x		How unique is this idea? Click on the line from 'Truly unique' to 'Nothing new' to tell us what you think.
diag3_x		How important is this idea to you? Click on the line from 'Really important' to 'Couldn't care less' to tell us what you think.
diag4_x		Would you tell your friends or family about the Idea? Click on the line from 'Yes' to 'No way' to let us know.
Demographics
Grid Questions
External Data (Parameters)
Internal values
linescore		Linescore
linescore_segment		Linescore segment
url		Referring URL
cell_id		Study ID
lupdate		Study completion date/time
session_id		Internal session ID
run_state		Internal run state