LINESCALE ® Concept Study

	[124138] Johnsonville Bratwurst Concept Test
	Closed on October 18, 2010





		Radio button answers encoded as numbers (e.g., first answer is "1," second answer is "2," etc.) and checkbox answers encoded as "1" or "0" (e.g., "1" if answer checked and "0" if not checked).
		Yes No
Questions
usual_way		Which of these is your favorite quick service restaurant? (Please select or write in one)
next_way		Aside from , which of these is your next favorite quick service restaurant? (Please select or write in one)
restaurants_convenience		In the last 30 days, how often did you buy food or drink from quick service restaurants such as McDonalds, Wendy's or convenience stores?
often_sonic		About how often do you visit a Sonic Drive-In?
visit_last30days		Okay, how many times did you visit Sonic in the last 30 days?
eat_coneys		Do you ever eat Hot Dogs, Coneys or other kinds of sausage sandwiches, no matter where - for example, at home, a convenience store, a restaurant, etc.?
accept_score		Would you change that score?
comments		What's the main reason you rated as you did?
reason		Which most contributed to your rating? (Please pick up to five main reasons for your rating.)
price_expensive		At what price does a Johnsonville Bratwurst become expensive?
price_inexpensive		At what price would a Johnsonville Bratwurst start to get inexpensive?
price_question		At what price would a Johnsonville Bratwurst become so inexpensive you would question its quality?
price_never		At what price would a Johnsonville Bratwurst become so expensive you would never consider buying it?
try_269		Would you try a Johnsonville Bratwurst at least once if it cost $2.69?
monthly_freq_269		If it meets your expectations after trying it, how many times do you think you would buy it in an average month?
try_249		Okay, would you try a Johnsonville Bratwurst at least once if it cost $2.49?
monthly_freq_249		If it meets your expectations after trying it, how many times do you think you would buy it in an average month?
try_229		Would you try a Johnsonville Bratwurst at least once if it cost $2.29?
monthly_freq_229		If it meets your expectations after trying it, how many times do you think you would buy it in an average month?
try_199		How about trying a Johnsonville Bratwurst at least once if it cost $1.99?
monthly_freq_199		If it meets your expectations after trying it, how many times do you think you would buy it in an average month?
comment_product_attributes		We're very interested to know why you rated as you did, particularly the highest and lowest rated. Please write your comments here - as much or little as you care to.
substitute_replace		How would having this new Johnsonville Bratwurst product on the menu affect what you buy?
most_often		On your typical visit to Sonic, what do you order most often?
age_range		What is your age range?
zipcode		What is your ZIP Code?
interview_rate		One final question - This is a new type of Internet interview. Did you enjoy it?
Ranking set - Standard competitive framework
control1_x		All things considered, how do you rate ?
control2_x		Okay, all things considered, how do you rate ?
concept_x		How would you rate the idea you just read about? Click on the Linescale to indicate your opinion.
experience_x		Now that you know more about it, how do you rate it - better or worse? If somewhat better, be sure to click on the Linescale to the left of your previous rating. If somewhat worse, click to the right of your previous rating.
Ranking set - Johnsonville Bratwurst ingredients
experience_x		Now that you know more about it, how do you rate it - better or worse? If somewhat better, be sure to click on the Linescale to the left of your previous rating. If somewhat worse, click to the right of your previous rating.
grilled_bratwurst_x		Please rate grilled bratwurst as an ingredient for the new Johnsonville Bratwurst
spicy_brown_mustard_x		Please rate spicy brown mustard as an ingredient for the new Sheboygan Bratwurst
grilled_onions_x		Please rate grilled onions as an ingredient for the new Johnsonville Bratwurst
sauerkraut_x		Please rate sauerkraut as an ingredient for the new Johnsonville Bratwurst
warm_bun_x		Please rate soft, warm bun as an ingredient for the new Johnsonville Bratwurst
Ranking set - Johnsonville Bratwurst attributes
high_quality_x		Please rate that the Johnsonville Bratwurst is a high quality product
uniquely_sonic_x		Please rate that the Johnsonville Bratwurst is uniquely Sonic - something only Sonic would offer
healthy_product_x		Please rate that the Johnsonville Bratwurst is healthy
tastes_great_x		Please rate that the Johnsonville Bratwurst sounds like it tastes great
right_toppings_x		Please rate that the Johnsonville Bratwurst has just the right toppings
good_snack_x		Please rate that the Johnsonville Bratwurst is good for a snack
good_lunch_x		Please rate that the Johnsonville Bratwurst is good for lunch
good_dinner_x		Please rate that the Johnsonville Bratwurst is good for dinner
new_different_x		Please rate that the Johnsonville Bratwurst is new and different
name_fits_x		Please rate that the Johnsonville Bratwurst has the right name to fit the product
eat_daily_x		Please rate that the Johnsonville Bratwurst is something I could afford to eat every day
recommend_x		Please rate whether you would recommend the Johnsonville Bratwurst to family and friends
Diagnostics and Single Linescales
diag1_x		Do you believe this can work as described?
diag2_x		How unique is this idea?
diag3_x		How important is this idea to you?
diag4_x		Would you tell your family and friends about the Johnsonville Bratwurst?
Demographics
gender		Are you male or female?
age_range		What is your age range?
income		What is your household income?
Grid Questions
External Data (Parameters)
gid		External Vendor User ID
sid		Vendor Study ID
Internal values
linescore		Linescore
linescore_segment		Linescore segment
url		Referring URL
cell_id		Study ID
lupdate		Study completion date/time
session_id		Internal session ID
run_state		Internal run state