LINESCALE ® Cust_sat Study

	[157065] CRC demo Walmart





		Radio button answers encoded as numbers (e.g., first answer is "1," second answer is "2," etc.) and checkbox answers encoded as "1" or "0" (e.g., "1" if answer checked and "0" if not checked).
		Yes No
Questions
usual_way		Aside from Walmart, at which of these stores do you shop most often? (Please select one)
next_way		Aside from Walmart and [usual_way], at which of these stores do you shop most often? (Please select one)
discount_retailer2		Do you shop at large discount retailer stores?
ever_walmart		How often do you go to a Walmart store to shop?
accept_score		Would you change that score?
comments		What's the main reason you rated as you did?
reason		Which most contributed to your rating? (Please pick up to five main reasons for your rating.)
pick_departments_cb		Below is a list of departments in a Walmart store. Please check ALL the departments where you recently shopped or purchased items. Then we'll ask your opinion of those departments.
comment_departments		We're very interested to know why you rated as you did, particularly the highest and lowest rated. Please write your comments here - as much or little as you care to.
zipcode		What is your ZIP Code?
interview_rate		One final question - This is a new type of Internet interview. Did you enjoy it?
Ranking set - Competitive Benchmarks
control1_x		All things considered, how do you rate ? Please click on the Linescale to indicate your opinion.
control2_x		Okay, all things considered, how do you rate ? Please click on the Linescale to indicate your opinion.
concept_x		Thanks. Now a question about Walmart. How would you rate your expectations for Walmart?
experience_x		Now, how do you rate your satisfaction with Walmart based on your recent experience? If somewhat better, click on the Linescale to the left of your previous rating. If somewhat worse, click to the right of your previous rating.
Ranking set - Store Departments
experience_x		Now, how do you rate your satisfaction with Walmart based on your recent experience? If somewhat better, click on the Linescale to the left of your previous rating. If somewhat worse, click to the right of your previous rating.
elec_ctr_x		Please rate the Electronics Learning Center department
computers_x		Please rate the Computers department
office_x		Please rate the Office department
movies_ty_x		Please rate the Movies & TV department
music_x		Please rate the Music department
books_x		Please rate the Books department
home_x		Please rate the Home department
wedding_reg_x		Please rate the Wedding Registry department
furniture_x		Please rate the Furniture department
patio_garden_x		Please rate the Patio & Garden department
womens_x		Please rate the Women's department
mens_x		Please rate the Men's department
shoes_accessories_x		Please rate the Shoes & Accessories department
jewelry_x		Please rate the Jewelry department
baby_reg_x		Please rate the Baby Registry department
baby_x		Please rate the Baby department
baby_toddler_x		Please rate the Baby & Toddler Clothing department
maternity_x		Please rate the Maternity department
activity_toys_x		Please rate the Activity & Toys department
toddler_x		Please rate the Toddler department
kids_teen_x		Please rate the Kids' & Teen Room department
girls_apparel_x		Please rate the Girls' Apparel department
school_uniforms_x		Please rate the School Uniforms Shop department
toys_x		Please rate the Toys department
toys_age_x		Please rate the Toys: Shop by Age department
video_games_x		Please rate the Video Games department
sports_outdoors_x		Please rate the Sports & Outdoors department
exercise_fitness_x		Please rate the Exercise & Fitness department
outdoors_recreation_x		Please rate the Outdoors & Recreation department
team_sports_x		Please rate the Team Sports department
sports_shop_x		Please rate the Sports Fan Shop department
game_room_x		Please rate the Game Room department
auto_tires_x		Please rate the Auto & Tires department
home_improvment_x		Please rate the Home Improvement department
garden_ctr_x		Please rate the Garden Center department
photo_x		Please rate the Photo department
crafts_x		Please rate the Crafts department
party_occasions_x		Please rate the Party & Occasions department
gift_card_x		Please rate the Gift Cards department
christmas_x		Please rate the Christmas Shop department
pharmacy_x		Please rate the Pharmacy department
health_x		Please rate the Health department
beauty_x		Please rate the Beauty department
vision_x		Please rate the Vision department
health_tools_x		Please rate the Health Tools department
grocery_x		Please rate the Grocery department
household_x		Please rate the Household Essentials department
pets_x		Please rate the Pets department
Ranking set - Importance of Store Qualities
wide_variety_x		Please rate the importance that a store carries a wide variety of products
high_quality_x		Please rate the importance that a store has high-quality products
fast_checkout_x		Please rate the importance that a store provides fast checkout
frequent_sales_x		Please rate the importance that a store has frequent discount sales
knowledgeable_helpful_x		Please rate the importance that a store has knowledgeable and helpful sales people
easy_returns_x		Please rate the importance that a store makes it easy to return items
low_prices_x		Please rate the importance that a store has the lowest prices everyday
clean_attractive_x		Please rate the importance that a store is clean and attractive
latest_fashions_x		Please rate the importance that a store has the latest fashions
designer_labels_x		Please rate the importance that a store has designer labels
Diagnostics and Single Linescales
diag1_x		How would you rate Walmart for Overall quality?
diag2_x		How would you rate Walmart for Value for the money?
diag3_x		How would you rate Walmart for Pleasant shopping experience?
diag4_x		Would you recommend Walmart to your family and friends?
Demographics
gender		What is your gender?
age		What is your age range?
income		For statistical reasons, please indicate your approximate annual household income.
Grid Questions
External Data (Parameters)
Internal values
linescore		Linescore
linescore_segment		Linescore segment
url		Referring URL
cell_id		Study ID
lupdate		Study completion date/time
session_id		Internal session ID
run_state		Internal run state