13
Linescore N = 13 Attendees at MRA CRC
31%
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31% of Attendees at MRA CRC are Acceptors, strong endorsers, satisfied in all respects.
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An Acceptor score of 31% is not a good satisfaction score.
-
A score in this range often suggests you might want to undertake a serious re-evaluation of the product and marketing mix to sort out what's working and what's not.
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The Driver Analysis will show whether the 23% Borderline are either missing a strong benefit or there is a negative. If this can be corrected, some Borderline may become Acceptors.
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The Driver Analysis will also bring focus to why 46% of Attendees at MRA CRC are Dissatisfied. These factors may be inherent in the basic product itself, but analysis can clarify whether or not the issues are correctable. Analysis will also show to whom the basic product concept appeals and who may not really be in the target market.
-
Additional insight is available by looking at the degree of satisfaction or dissatisfaction with each feature or service as measured by the ratings and paired comparison scores for each item.
Table 2. Paired Comparisons vs. Competitive Benchmarks
Sample | 13 | 77% | 77% | 31% |
Diagnostics
How would you rate Walmart for Overall quality? |
| Excellent | Very Good | Good | Ho-Hum | Poor | |
|
|
Additional metrics linescale rating distribution - Overall quality
Excellent | 0 | 0 | 0 | 0 | 0 | 0 |
Very Good | 7 | 54 | 75 | 33 | 50 | 50 |
Good | 5 | 38 | 25 | 67 | 50 | 0 |
Ho-Hum | 0 | 0 | 0 | 0 | 0 | 0 |
Poor | 1 | 8 | 0 | 0 | 0 | 50 |
How would you rate Walmart for Value for the money? |
| Excellent | Very Good | Good | Ho-Hum | Poor | |
|
|
Additional metrics linescale rating distribution - Value for the money
Excellent | 5 | 38 | 25 | 33 | 50 | 50 |
Very Good | 7 | 54 | 75 | 67 | 50 | 0 |
Good | 0 | 0 | 0 | 0 | 0 | 0 |
Ho-Hum | 0 | 0 | 0 | 0 | 0 | 0 |
Poor | 1 | 8 | 0 | 0 | 0 | 50 |
How would you rate Walmart for Pleasant shopping experience? |
| Excellent | Very Good | Good | Ho-Hum | Poor | |
|
|
Additional metrics linescale rating distribution - Pleasant shopping experience
Excellent | 1 | 8 | 0 | 0 | 25 | 0 |
Very Good | 2 | 15 | 50 | 0 | 0 | 0 |
Good | 3 | 23 | 25 | 67 | 0 | 0 |
Ho-Hum | 4 | 31 | 0 | 33 | 75 | 0 |
Poor | 3 | 23 | 25 | 0 | 0 | 100 |
Would you recommend Walmart to your family and friends? |
| Yes, I absolutely would. | Maybe I would. | No way. I would not. | |
|
|
Additional metrics linescale rating distribution - recommendation
Yes, I absolutely would. | 10 | 77 | 100 | 100 | 75 | 0 |
Maybe I would. | 2 | 15 | 0 | 0 | 25 | 50 |
No way. I would not. | 1 | 8 | 0 | 0 | 0 | 50 |
Methodology
The sample for this customer satisfaction assessment is Attendees at MRA CRC.
Respondents select and rate their two competitive alternative brands, products or practices
in the space, then rate their expectations for Walmart.
After having experienced the product and service,
respondents rate again on the same Linescale, which gives a comparison with competition
and initial expectation. The store is then rated for
four key client dimensions including likelihood of Recommendation
to friends or colleagues. An algorithmic score is calculated and shown to the respondent along
with the meaning of the score. The respondent is asked if they agree with the score or would
raise or lower it. (Most agree).
Respondents describe in their own words why they rated as they did, and then select up to
five main reasons from a list of positive and negative possible reasons for rating.
Further rating of components of the store is done.
Additional attitude and behavior questions are asked, concluding with demographics.
Competitive Benchmarks
Competitive Favorite - Acceptors of store within Share of Sample
Combined bar lengths represents share of answer to question "Aside from Walmart, at which of these stores do you shop
most often? (Please select one)"
Blue portion is the percentage of Acceptors of store within each bar.
Competitive Favorite
All Competitors | 100 | 31 | 1 |
Target | 38 | 0 | 0 |
Kohl's | 23 | 33 | 1.08 |
Jetro Cash & Carry | 8 | 100 | 3.25 |
Family Dollar | 8 | 100 | 3.25 |
Lowe's | 8 | 100 | 3.25 |
BJ's Wholesale Club | 8 | 0 | 0 |
Home Depot | 8 | 0 | 0 |
PriceSmart | 0 | n/a | n/a |
Cost-U-Less | 0 | n/a | n/a |
Fred Meyer | 0 | n/a | n/a |
JC Penney | 0 | n/a | n/a |
Kmart | 0 | n/a | n/a |
Smart & Final | 0 | n/a | n/a |
Sears | 0 | n/a | n/a |
Dollar Center | 0 | n/a | n/a |
Other | 0 | n/a | n/a |
SuperTarget | 0 | n/a | n/a |
Meijer | 0 | n/a | n/a |
ShopCo | 0 | n/a | n/a |
Costco | 0 | n/a | n/a |
Second Competitive Favorite
All Competitors | 100 | 31 | 1 |
Lowe's | 31 | 25 | 0.81 |
Kohl's | 23 | 33 | 1.08 |
Target | 23 | 33 | 1.08 |
Other | 8 | 0 | 0 |
Dollar Center | 8 | 100 | 3.25 |
Kmart | 8 | 0 | 0 |
Sears | 0 | n/a | n/a |
Smart & Final | 0 | n/a | n/a |
ShopCo | 0 | n/a | n/a |
Costco | 0 | n/a | n/a |
Home Depot | 0 | n/a | n/a |
BJ's Wholesale Club | 0 | n/a | n/a |
Meijer | 0 | n/a | n/a |
SuperTarget | 0 | n/a | n/a |
PriceSmart | 0 | n/a | n/a |
Family Dollar | 0 | n/a | n/a |
Jetro Cash & Carry | 0 | n/a | n/a |
JC Penney | 0 | n/a | n/a |
Fred Meyer | 0 | n/a | n/a |
Cost-U-Less | 0 | n/a | n/a |
Competitive Benchmarks - Total Sample
Competitive Benchmarks - Acceptors
Average rating and frequency - Total sample
Average rating and frequency - Acceptors
Driver Analysis bar charts show the
discriminant
importance of each reason as a driver of Acceptance.
The length of the bars is determined by two factors – (1)
how many people selected a reason, and (2) the difference between Acceptors
and Rejectors or between Acceptors and Borderline.
Reasons with stars are statistically significant differences
at the 90% confidence level. Note that significance is often greater for
reasons that have fewer total selections, but important differences.
Acceptors vs. Rejectors
Borderline vs. Acceptors
Acceptors vs. all others
WHY - DRIVER ANALYSIS
All Reasons for Rating table shows how often each reason
was selected as a main reason for rating by Total Sample and each of the
four Acceptance Segments. (Clicking on a segment column header twice will
rank order the reasons for that segment.)
All Reasons for Rating in Total and by Linescore
(+) Convenient | 3 | 33 | 33 | 100 | 0 | 0 |
(+) Good value for the money | 4 | 44 | 67 | 50 | 33 | 0 |
(+) High-quality products | 2 | 22 | 33 | 0 | 33 | 0 |
(+) One-stop shopping | 2 | 22 | 33 | 50 | 0 | 0 |
(+) Makes my life easier | 0 | 0 | 0 | 0 | 0 | 0 |
(+) For people like me | 0 | 0 | 0 | 0 | 0 | 0 |
(+) Great prices | 4 | 44 | 67 | 50 | 33 | 0 |
(+) Easy to find what I want | 0 | 0 | 0 | 0 | 0 | 0 |
(+) Attractive stores | 1 | 11 | 33 | 0 | 0 | 0 |
(+) Good customer service | 0 | 0 | 0 | 0 | 0 | 0 |
(+) Frequent sales and specials | 0 | 0 | 0 | 0 | 0 | 0 |
(+) Affordable | 4 | 44 | 33 | 50 | 67 | 0 |
(+) Unique | 0 | 0 | 0 | 0 | 0 | 0 |
(+) Helpful services | 0 | 0 | 0 | 0 | 0 | 0 |
(+) Fast checkout | 0 | 0 | 0 | 0 | 0 | 0 |
(+) Friendly sales people | 0 | 0 | 0 | 0 | 0 | 0 |
(+) Helpful sales people | 0 | 0 | 0 | 0 | 0 | 0 |
(+) Appealing products | 1 | 11 | 33 | 0 | 0 | 0 |
(+) Attractive products | 0 | 0 | 0 | 0 | 0 | 0 |
(+) Easy to return items | 1 | 11 | 33 | 0 | 0 | 0 |
(+) Always has new items | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Inconvenient | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Costs too much for what you get | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Poor quality products | 1 | 11 | 0 | 50 | 0 | 0 |
(-) Doesn't have everything I need | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Not worth the trip | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Not my kind of store | 1 | 11 | 0 | 0 | 0 | 100 |
(-) Prices are better elsewhere | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Hard to find what I want | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Unattractive stores | 4 | 44 | 33 | 50 | 33 | 100 |
(-) Poor customer service | 1 | 11 | 0 | 0 | 33 | 0 |
(-) Not enough sales and specials | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Too expensive | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Nothing special | 1 | 11 | 0 | 0 | 0 | 100 |
(-) Not enough services | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Slow checkout | 4 | 44 | 0 | 100 | 67 | 0 |
(-) Unfriendly sales people | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Unhelpful sales people | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Unappealing products | 0 | 0 | 0 | 0 | 0 | 0 |
(-) Unattractive products | 1 | 11 | 0 | 0 | 0 | 100 |
(-) A hassle to return items | 2 | 22 | 33 | 0 | 33 | 0 |
(-) Not enough new items | 1 | 11 | 0 | 0 | 0 | 100 |
Change to column distribution
Show tables as fractions
Row Distribution: each table row sums to 100%
Demographics
Total regions based on U.S. census definitions | 2 | 100 | 100 | 0 | 0 | 0 |
Northeast (CT, ME, MA, NH, NJ, NY, PA, RI, VT) | 2 | 100 | 100 | 0 | 0 | 0 |
Midwest (IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, WI) | 0 | 0 | n/a | n/a | n/a | n/a |
South (AL, AR, DE, DC, FL, GA, KY, LA, MD, MS, NC, OK, SC, TN, TX, VA, WV) | 0 | 0 | n/a | n/a | n/a | n/a |
West (AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY) | 0 | 0 | n/a | n/a | n/a | n/a |
Average Age | 3 | 49 | 55 | 38 | n/a | n/a |
< 18 | 0 | 0 | n/a | n/a | n/a | n/a |
18-25 | 0 | 0 | n/a | n/a | n/a | n/a |
26-29 | 0 | 0 | n/a | n/a | n/a | n/a |
30-35 | 0 | 0 | n/a | n/a | n/a | n/a |
36-39 | 1 | 33.3 | 0 | 100 | 0 | 0 |
40-45 | 0 | 0 | n/a | n/a | n/a | n/a |
46-49 | 0 | 0 | n/a | n/a | n/a | n/a |
50-55 | 1 | 33.3 | 100 | 0 | 0 | 0 |
56-59 | 1 | 33.3 | 100 | 0 | 0 | 0 |
60-64 | 0 | 0 | n/a | n/a | n/a | n/a |
65 + | 0 | 0 | n/a | n/a | n/a | n/a |
I prefer not to say | 0 | 0 | n/a | n/a | n/a | n/a |
Male | 2 | 66.7 | 100 | 0 | 0 | 0 |
Female | 1 | 33.3 | 0 | 100 | 0 | 0 |
Average Income | 3 | $159,500 | $212,000 | $54,500 | n/a | n/a |
Total incomes | 3 | 100 | 15.4 | 7.7 | 0 | 0 |
< $20,000 | 0 | 0 | n/a | n/a | n/a | n/a |
$20,000 - $34,000 | 0 | 0 | n/a | n/a | n/a | n/a |
$35,000 - $49,000 | 0 | 0 | n/a | n/a | n/a | n/a |
$50,000 - $59,000 | 1 | 33.3 | 0 | 100 | 0 | 0 |
$60,000 - $74,000 | 0 | 0 | n/a | n/a | n/a | n/a |
$75,000 - $99,000 | 0 | 0 | n/a | n/a | n/a | n/a |
$100,000 - $149,000 | 0 | 0 | n/a | n/a | n/a | n/a |
$150,000 - $199,000 | 1 | 33.3 | 100 | 0 | 0 | 0 |
$200,000 - $299,000 | 1 | 33.3 | 100 | 0 | 0 | 0 |
$300,000 - $500,000 | 0 | 0 | n/a | n/a | n/a | n/a |
$500,000 + | 0 | 0 | n/a | n/a | n/a | n/a |
I prefer not to say | 0 | 0 | n/a | n/a | n/a | n/a |
Do you shop at large discount retailer stores ?
Yes, frequently | 8 | 62 | 38 | 38 | 25 | 0 |
Occasionally | 5 | 38 | 20 | 0 | 40 | 40 |
Rarely | 0 | 0 | n/a | n/a | n/a | n/a |
No, never | 0 | 0 | n/a | n/a | n/a | n/a |
How often do you go to a Walmart store to shop?
A few times a week | 4 | 31 | 0 | 0 | 75 | 25 |
A few times a month | 8 | 62 | 50 | 38 | 12 | 0 |
Every few months | 0 | 0 | n/a | n/a | n/a | n/a |
A few times a year | 1 | 8 | 0 | 0 | 0 | 100 |
I've never shopped at Walmart | 0 | 0 | n/a | n/a | n/a | n/a |
One final question - This is a new type of Internet interview. Did you enjoy it?
I thought it was great. It let me express my opinions quickly and easily. | 3 | 75 | 67 | 33 | 0 | 0 |
I thought it was very good. This is a simple way to give direction. | 1 | 25 | 0 | 0 | 100 | 0 |
This was okay. It was fair and let me express my opinion easily. | 0 | 0 | n/a | n/a | n/a | n/a |
This was not so good. I think it was flawed in some respects, and alright in other respects. | 0 | 0 | n/a | n/a | n/a | n/a |
I did not like this interview at all. It was inaccurate, complicated and did not capture my opinion. | 0 | 0 | n/a | n/a | n/a | n/a |
Competitive Benchmarks - Total Sample N=13
Shop Most Frequent | 8 | 31 | 62 | 0 | 0 | 0 |
Shop Next Frequent | 8 | 15 | 77 | 0 | 0 | 0 |
Expectations for Walmart | 8 | 54 | 38 | 0 | 0 | 0 |
Recent experience with Walmart | 0 | 54 | 38 | 8 | 0 | 0 |
Competitive Benchmarks - Acceptors N=4
Shop Most Frequent | 0 | 50 | 50 | 0 | 0 | 0 |
Shop Next Frequent | 0 | 0 | 100 | 0 | 0 | 0 |
Expectations for Walmart | 0 | 25 | 75 | 0 | 0 | 0 |
Recent experience with Walmart | 0 | 75 | 25 | 0 | 0 | 0 |
Top Two Ratings (percent of users who rated above 4.0 on linescale)
| 62 | 54 | 38 | 23 |
Store Departments
Summary of Store Departments
recent experience with Walmart | 3.88 | n/a | 0 | 100 | 0 | 0 |
Electronics Learning Center | 3.53 | n/a | 50 | 15 | 0 | 0 |
Computers | 4.49 | n/a | 0 | 8 | 0 | 0 |
Office | 4.8 | 100 | 100 | 8 | 0 | 0 |
Movies & TV | 3.9 | n/a | 0 | 8 | 0 | 0 |
Music | 4.48 | 100 | 100 | 8 | 0 | 0 |
Books | 4.18 | 100 | 0 | 8 | 0 | 0 |
Home | 4.44 | 100 | 100 | 8 | 0 | 0 |
Wedding Registry | n/a | n/a | n/a | 0 | n/a | n/a |
Furniture | n/a | n/a | n/a | 0 | n/a | n/a |
Patio & Garden | n/a | n/a | n/a | 0 | n/a | n/a |
Women's | n/a | n/a | n/a | 0 | n/a | n/a |
Men's | 4.85 | 100 | 100 | 15 | 50 | 8 |
Shoes & Accessories | n/a | n/a | n/a | 0 | n/a | n/a |
Jewelry | n/a | n/a | n/a | 0 | n/a | n/a |
Baby Registry | n/a | n/a | n/a | 0 | n/a | n/a |
Baby | n/a | n/a | n/a | 0 | n/a | n/a |
Baby & Toddler Clothing | n/a | n/a | n/a | 0 | n/a | n/a |
Maternity | n/a | n/a | n/a | 0 | n/a | n/a |
Activity & Toys | n/a | n/a | n/a | 0 | n/a | n/a |
Toddler | n/a | n/a | n/a | 0 | n/a | n/a |
Kids' & Teen Room | n/a | n/a | n/a | 0 | n/a | n/a |
Girls' Apparel | n/a | n/a | n/a | 0 | n/a | n/a |
School Uniforms Shop | n/a | n/a | n/a | 0 | n/a | n/a |
Toys | n/a | n/a | n/a | 0 | n/a | n/a |
Toys: Shop by Age | n/a | n/a | n/a | 0 | n/a | n/a |
Video Games | n/a | n/a | n/a | 0 | n/a | n/a |
Sports & Outdoors | 3.86 | 100 | 0 | 15 | 0 | 0 |
Exercise & Fitness | n/a | n/a | n/a | 0 | n/a | n/a |
Outdoors & Recreation | n/a | n/a | n/a | 0 | n/a | n/a |
Team Sports | n/a | n/a | n/a | 0 | n/a | n/a |
Sports Fan Shop | n/a | n/a | n/a | 0 | n/a | n/a |
Game Room | n/a | n/a | n/a | 0 | n/a | n/a |
Auto & Tires | n/a | n/a | n/a | 0 | n/a | n/a |
Home Improvement | 3.95 | 100 | 0 | 8 | 0 | 0 |
Garden Center | n/a | n/a | n/a | 0 | n/a | n/a |
Photo | n/a | n/a | n/a | 0 | n/a | n/a |
Crafts | n/a | n/a | n/a | 0 | n/a | n/a |
Party & Occasions | n/a | n/a | n/a | 0 | n/a | n/a |
Gift Cards | 1.98 | n/a | 0 | 8 | 0 | 0 |
Christmas Shop | n/a | n/a | n/a | 0 | n/a | n/a |
Pharmacy | n/a | n/a | n/a | 0 | n/a | n/a |
Health | n/a | n/a | n/a | 0 | n/a | n/a |
Beauty | 4.08 | 100 | 100 | 8 | 0 | 0 |
Vision | 4.18 | n/a | 100 | 8 | 0 | 0 |
Health Tools | n/a | n/a | n/a | 0 | n/a | n/a |
Grocery | 5.24 | 100 | 100 | 31 | 100 | 31 |
Household Essentials | n/a | n/a | n/a | 0 | n/a | n/a |
Pets | n/a | n/a | n/a | 0 | n/a | n/a |
Summary Paired Comparison Bar Chart - Shows average paired comparison wins or
losses. Bars show % better or worse than average (0 = 100 %).
Paired Comparison vs. Benchmark
Importance of Store Qualities
Summary of Importance of Store Qualities
carries a wide variety of products | 3.98 | 58 | 0 |
has high-quality products | 4.64 | 76 | 40 |
provides fast checkout | 4.84 | 81 | 83 |
frequent discount sales | 2.5 | 47 | 0 |
has knowledgeable and helpful sales people | 3.71 | 64 | 0 |
makes it easy to return items | 4.31 | 62 | 17 |
lowest prices everyday | 4.81 | 87 | 50 |
is clean and attractive | 2.92 | 53 | 0 |
has the latest fashions | 1.1 | 17 | 0 |
has designer labels | 2.01 | 29 | 0 |
Summary Paired Comparison Bar Chart - Shows average paired comparison wins or
losses. Bars show % better or worse than average (0 = 62 %).
Rating Set Competitive Benchmarks
Box scores
Competitive Benchmarks - Total Sample
Shop Most Frequent | 8 | 31 | 62 | 0 | 0 | 0 |
Shop Next Frequent | 8 | 15 | 77 | 0 | 0 | 0 |
Expectations for Walmart | 8 | 54 | 38 | 0 | 0 | 0 |
Recent experience with Walmart | 0 | 54 | 38 | 8 | 0 | 0 |
Paired comparisons
Competitive Benchmarks - Expectations for Walmart (Average wins = 82%, n=13 )
| | |
Recent experience with Walmart | wins | 69/31 |
Shop Most Frequent | wins | 85/15 |
Shop Next Frequent | wins | 92/8 |
Competitive Benchmarks - Shop Most Frequent (Average wins = 38%, n=13 )
| | |
Expectations for Walmart | loses | 15/85 |
Recent experience with Walmart | loses | 23/77 |
Shop Next Frequent | wins | 77/23 |
Competitive Benchmarks - Recent experience with Walmart (Average wins = 61%, n=13 )
| | |
Expectations for Walmart | loses | 31/69 |
Shop Next Frequent | wins | 77/23 |
Shop Most Frequent | wins | 77/23 |
Competitive Benchmarks - Shop Next Frequent (Average wins = 17%, n=13 )
| | |
Expectations for Walmart | loses | 8/92 |
Shop Most Frequent | loses | 23/77 |
Recent experience with Walmart | loses | 23/77 |
Rating Set Store Departments
Below is a list of departments in a Walmart store. Please check ALL the departments where you recently shopped or purchased items. Then we'll ask your opinion of those departments.
Total | 8 | 100 | 100 | 100 | 100 | 100 |
Electronics Learning Center | 2 | 25 | 0 | 100 | 0 | 100 |
Computers | 1 | 12 | 33 | 0 | 0 | 0 |
Office | 1 | 12 | 33 | 0 | 0 | 0 |
Movies & TV | 1 | 12 | 0 | 0 | 33 | 0 |
Music | 1 | 12 | 0 | 0 | 33 | 0 |
Books | 1 | 12 | 0 | 0 | 33 | 0 |
Home | 1 | 12 | 0 | 0 | 33 | 0 |
Wedding Registry | 0 | 0 | 0 | 0 | 0 | 0 |
Furniture | 0 | 0 | 0 | 0 | 0 | 0 |
Patio & Garden | 0 | 0 | 0 | 0 | 0 | 0 |
Women's | 0 | 0 | 0 | 0 | 0 | 0 |
Men's | 2 | 25 | 33 | 0 | 33 | 0 |
Shoes & Accessories | 0 | 0 | 0 | 0 | 0 | 0 |
Jewelry | 0 | 0 | 0 | 0 | 0 | 0 |
Baby Registry | 0 | 0 | 0 | 0 | 0 | 0 |
Baby | 0 | 0 | 0 | 0 | 0 | 0 |
Baby & Toddler Clothing | 0 | 0 | 0 | 0 | 0 | 0 |
Maternity | 0 | 0 | 0 | 0 | 0 | 0 |
Activity & Toys | 0 | 0 | 0 | 0 | 0 | 0 |
Toddler | 0 | 0 | 0 | 0 | 0 | 0 |
Kids' & Teen Room | 0 | 0 | 0 | 0 | 0 | 0 |
Girls' Apparel | 0 | 0 | 0 | 0 | 0 | 0 |
School Uniforms Shop | 0 | 0 | 0 | 0 | 0 | 0 |
Toys | 0 | 0 | 0 | 0 | 0 | 0 |
Toys: Shop by Age | 0 | 0 | 0 | 0 | 0 | 0 |
Video Games | 0 | 0 | 0 | 0 | 0 | 0 |
Sports & Outdoors | 2 | 25 | 0 | 100 | 33 | 0 |
Exercise & Fitness | 1 | 12 | 0 | 0 | 33 | 0 |
Outdoors & Recreation | 0 | 0 | 0 | 0 | 0 | 0 |
Team Sports | 1 | 12 | 0 | 0 | 33 | 0 |
Sports Fan Shop | 0 | 0 | 0 | 0 | 0 | 0 |
Game Room | 0 | 0 | 0 | 0 | 0 | 0 |
Auto & Tires | 0 | 0 | 0 | 0 | 0 | 0 |
Home Improvement | 1 | 12 | 0 | 100 | 0 | 0 |
Garden Center | 0 | 0 | 0 | 0 | 0 | 0 |
Photo | 1 | 12 | 0 | 0 | 33 | 0 |
Crafts | 0 | 0 | 0 | 0 | 0 | 0 |
Party & Occasions | 0 | 0 | 0 | 0 | 0 | 0 |
Gift Cards | 1 | 12 | 0 | 0 | 33 | 0 |
Christmas Shop | 0 | 0 | 0 | 0 | 0 | 0 |
Pharmacy | 0 | 0 | 0 | 0 | 0 | 0 |
Health | 0 | 0 | 0 | 0 | 0 | 0 |
Beauty | 1 | 12 | 0 | 0 | 33 | 0 |
Vision | 1 | 12 | 33 | 0 | 0 | 0 |
Health Tools | 0 | 0 | 0 | 0 | 0 | 0 |
Grocery | 4 | 50 | 67 | 100 | 33 | 0 |
Household Essentials | 0 | 0 | 0 | 0 | 0 | 0 |
Pets | 0 | 0 | 0 | 0 | 0 | 0 |
Legend
Green = Good Match of Activity Importance Rank Order and Performance Rank Order
Red = Activity is ranked more Important than performance rank (Under-performs)
Yellow = Activity is ranked less important than performance rank (Over-performs)
Meaning
In general, this implies the website may be doing a less good job than desired at supporting Red activities.
This also implies resources or emphasis might be taken from Yellow items to better support performance of Red items.
Definition
Importance is number of people who wanted to do an activity ranked from highest to lowest
Performance is the average paired comparison of how well the website delivered an activity ranked from best to worst
Importance vs Performance of Store Departments
Grocery | 50 | 100 | 1 – 8 |
Sports & Outdoors | 25 | 100 | 3 – 9 |
Men's | 25 | 100 | 4 – 7 |
Electronics Learning Center | 25 | n/a | 2 – 33 |
Exercise & Fitness | 12 | n/a | 11 – 44 |
Home Improvement | 12 | 100 | 6 – 5 |
Movies & TV | 12 | n/a | 5 – 34 |
Beauty | 12 | 100 | 7 – 4 |
Books | 12 | 100 | 8 – 3 |
Computers | 12 | n/a | 9 – 38 |
Office | 12 | 100 | 10 – 6 |
Photo | 12 | n/a | 17 – 22 |
Gift Cards | 12 | n/a | 12 – 14 |
Home | 12 | 100 | 13 – 1 |
Team Sports | 12 | n/a | 14 – 12 |
Vision | 12 | n/a | 16 – 16 |
Music | 12 | 100 | 15 – 2 |
Health Tools | 0 | n/a | 21 – 43 |
Furniture | 0 | n/a | 22 – 41 |
Crafts | 0 | n/a | 23 – 42 |
Party & Occasions | 0 | n/a | 24 – 40 |
Game Room | 0 | n/a | 25 – 39 |
Pharmacy | 0 | n/a | 26 – 47 |
Baby & Toddler Clothing | 0 | n/a | 27 – 48 |
Maternity | 0 | n/a | 29 – 45 |
Girls' Apparel | 0 | n/a | 28 – 46 |
Jewelry | 0 | n/a | 18 – 37 |
Wedding Registry | 0 | n/a | 19 – 35 |
Toys | 0 | n/a | 20 – 36 |
Patio & Garden | 0 | n/a | 37 – 21 |
Toys: Shop by Age | 0 | n/a | 39 – 23 |
Sports Fan Shop | 0 | n/a | 38 – 24 |
Baby Registry | 0 | n/a | 40 – 20 |
Health | 0 | n/a | 41 – 32 |
Pets | 0 | n/a | 42 – 31 |
Women's | 0 | n/a | 43 – 28 |
Household Essentials | 0 | n/a | 44 – 30 |
Baby | 0 | n/a | 45 – 29 |
Video Games | 0 | n/a | 46 – 25 |
Kids' & Teen Room | 0 | n/a | 47 – 27 |
Garden Center | 0 | n/a | 48 – 26 |
Shoes & Accessories | 0 | n/a | 30 – 13 |
School Uniforms Shop | 0 | n/a | 31 – 10 |
Toddler | 0 | n/a | 32 – 11 |
Activity & Toys | 0 | n/a | 33 – 19 |
Outdoors & Recreation | 0 | n/a | 34 – 18 |
Auto & Tires | 0 | n/a | 35 – 17 |
Christmas Shop | 0 | n/a | 36 – 15 |
Box scores
Store Departments - Total Sample
recent experience with Walmart | 0 | 54 | 38 | 8 | 0 | 0 |
Electronics Learning Center | 0 | 50 | 0 | 50 | 0 | 0 |
Computers | 0 | 100 | 0 | 0 | 0 | 0 |
Office | 0 | 100 | 0 | 0 | 0 | 0 |
Movies & TV | 0 | 0 | 100 | 0 | 0 | 0 |
Music | 0 | 100 | 0 | 0 | 0 | 0 |
Books | 0 | 100 | 0 | 0 | 0 | 0 |
Home | 0 | 100 | 0 | 0 | 0 | 0 |
Wedding Registry | n/a | n/a | n/a | n/a | n/a | n/a |
Furniture | n/a | n/a | n/a | n/a | n/a | n/a |
Patio & Garden | n/a | n/a | n/a | n/a | n/a | n/a |
Women's | n/a | n/a | n/a | n/a | n/a | n/a |
Men's | 50 | 50 | 0 | 0 | 0 | 0 |
Shoes & Accessories | n/a | n/a | n/a | n/a | n/a | n/a |
Jewelry | n/a | n/a | n/a | n/a | n/a | n/a |
Baby Registry | n/a | n/a | n/a | n/a | n/a | n/a |
Baby | n/a | n/a | n/a | n/a | n/a | n/a |
Baby & Toddler Clothing | n/a | n/a | n/a | n/a | n/a | n/a |
Maternity | n/a | n/a | n/a | n/a | n/a | n/a |
Activity & Toys | n/a | n/a | n/a | n/a | n/a | n/a |
Toddler | n/a | n/a | n/a | n/a | n/a | n/a |
Kids' & Teen Room | n/a | n/a | n/a | n/a | n/a | n/a |
Girls' Apparel | n/a | n/a | n/a | n/a | n/a | n/a |
School Uniforms Shop | n/a | n/a | n/a | n/a | n/a | n/a |
Toys | n/a | n/a | n/a | n/a | n/a | n/a |
Toys: Shop by Age | n/a | n/a | n/a | n/a | n/a | n/a |
Video Games | n/a | n/a | n/a | n/a | n/a | n/a |
Sports & Outdoors | 0 | 0 | 100 | 0 | 0 | 0 |
Exercise & Fitness | n/a | n/a | n/a | n/a | n/a | n/a |
Outdoors & Recreation | n/a | n/a | n/a | n/a | n/a | n/a |
Team Sports | n/a | n/a | n/a | n/a | n/a | n/a |
Sports Fan Shop | n/a | n/a | n/a | n/a | n/a | n/a |
Game Room | n/a | n/a | n/a | n/a | n/a | n/a |
Auto & Tires | n/a | n/a | n/a | n/a | n/a | n/a |
Home Improvement | 0 | 0 | 100 | 0 | 0 | 0 |
Garden Center | n/a | n/a | n/a | n/a | n/a | n/a |
Photo | n/a | n/a | n/a | n/a | n/a | n/a |
Crafts | n/a | n/a | n/a | n/a | n/a | n/a |
Party & Occasions | n/a | n/a | n/a | n/a | n/a | n/a |
Gift Cards | 0 | 0 | 0 | 0 | 100 | 0 |
Christmas Shop | n/a | n/a | n/a | n/a | n/a | n/a |
Pharmacy | n/a | n/a | n/a | n/a | n/a | n/a |
Health | n/a | n/a | n/a | n/a | n/a | n/a |
Beauty | 0 | 100 | 0 | 0 | 0 | 0 |
Vision | 0 | 100 | 0 | 0 | 0 | 0 |
Health Tools | n/a | n/a | n/a | n/a | n/a | n/a |
Grocery | 100 | 0 | 0 | 0 | 0 | 0 |
Household Essentials | n/a | n/a | n/a | n/a | n/a | n/a |
Pets | n/a | n/a | n/a | n/a | n/a | n/a |
Paired comparisons
Store Departments - Grocery (Average wins = 100%, n=4 )
| | |
Vision | wins | 100/0 |
Men's | wins | 100/0 |
Home | wins | 100/0 |
Electronics Learning Center | wins | 100/0 |
Sports & Outdoors | wins | 100/0 |
Home Improvement | wins | 100/0 |
Store Departments - Men's (Average wins = 66%, n=2 )
| | |
Grocery | loses | 0/100 |
Beauty | wins | 100/0 |
Gift Cards | wins | 100/0 |
Store Departments - Office (Average wins = 100%, n=1 )
| | |
Computers | wins | 100/0 |
Store Departments - Computers (Average wins = 0%, n=1 )
| | |
Office | loses | 0/100 |
Store Departments - Music (Average wins = 100%, n=1 )
| | |
Movies & TV | wins | 100/0 |
Books | wins | 100/0 |
Store Departments - Home (Average wins = 50%, n=1 )
| | |
Grocery | loses | 0/100 |
Sports & Outdoors | wins | 100/0 |
Store Departments - Books (Average wins = 50%, n=1 )
| | |
Music | loses | 0/100 |
Movies & TV | wins | 100/0 |
Store Departments - Vision (Average wins = 0%, n=1 )
| | |
Grocery | loses | 0/100 |
Store Departments - Beauty (Average wins = 50%, n=1 )
| | |
Men's | loses | 0/100 |
Gift Cards | wins | 100/0 |
Store Departments - Home Improvement (Average wins = 66%, n=1 )
| | |
Grocery | loses | 0/100 |
Sports & Outdoors | wins | 100/0 |
Electronics Learning Center | wins | 100/0 |
Store Departments - Movies & TV (Average wins = 0%, n=1 )
| | |
Books | loses | 0/100 |
Music | loses | 0/100 |
Store Departments - Sports & Outdoors (Average wins = 20%, n=2 )
| | |
Home Improvement | loses | 0/100 |
Home | loses | 0/100 |
Grocery | loses | 0/100 |
Electronics Learning Center | wins | 100/0 |
Store Departments - Electronics Learning Center (Average wins = 0%, n=2 )
| | |
Home Improvement | loses | 0/100 |
Grocery | loses | 0/100 |
Sports & Outdoors | loses | 0/100 |
Store Departments - Gift Cards (Average wins = 0%, n=1 )
| | |
Beauty | loses | 0/100 |
Men's | loses | 0/100 |
Rating Set Importance of Store Qualities
Box scores
Importance of Store Qualities - Total Sample
carries a wide variety of products | 0 | 83 | 17 | 0 | 0 |
has high-quality products | 40 | 60 | 0 | 0 | 0 |
provides fast checkout | 83 | 0 | 17 | 0 | 0 |
frequent discount sales | 0 | 0 | 50 | 50 | 0 |
has knowledgeable and helpful sales people | 0 | 50 | 33 | 17 | 0 |
makes it easy to return items | 17 | 83 | 0 | 0 | 0 |
lowest prices everyday | 50 | 50 | 0 | 0 | 0 |
is clean and attractive | 0 | 33 | 33 | 33 | 0 |
has the latest fashions | 0 | 0 | 17 | 17 | 67 |
has designer labels | 0 | 17 | 17 | 17 | 50 |
Paired comparisons
Importance of Store Qualities - provides fast checkout (Average wins = 81%, n=6 )
| | |
lowest prices everyday | ties | 50/50 |
makes it easy to return items | wins | 67/33 |
has high-quality products | wins | 80/20 |
carries a wide variety of products | wins | 83/17 |
has knowledgeable and helpful sales people | wins | 83/17 |
has designer labels | wins | 83/17 |
is clean and attractive | wins | 83/17 |
has the latest fashions | wins | 100/0 |
frequent discount sales | wins | 100/0 |
Importance of Store Qualities - lowest prices everyday (Average wins = 86%, n=6 )
| | |
provides fast checkout | ties | 50/50 |
has high-quality products | wins | 60/40 |
carries a wide variety of products | wins | 83/17 |
makes it easy to return items | wins | 83/17 |
has knowledgeable and helpful sales people | wins | 100/0 |
has designer labels | wins | 100/0 |
has the latest fashions | wins | 100/0 |
frequent discount sales | wins | 100/0 |
is clean and attractive | wins | 100/0 |
Importance of Store Qualities - has high-quality products (Average wins = 75%, n=5 )
| | |
provides fast checkout | loses | 20/80 |
lowest prices everyday | loses | 40/60 |
carries a wide variety of products | wins | 60/40 |
has knowledgeable and helpful sales people | wins | 80/20 |
makes it easy to return items | wins | 80/20 |
is clean and attractive | wins | 100/0 |
frequent discount sales | wins | 100/0 |
has the latest fashions | wins | 100/0 |
has designer labels | wins | 100/0 |
Importance of Store Qualities - makes it easy to return items (Average wins = 62%, n=6 )
| | |
lowest prices everyday | loses | 17/83 |
has high-quality products | loses | 20/80 |
provides fast checkout | loses | 33/67 |
has knowledgeable and helpful sales people | ties | 50/50 |
carries a wide variety of products | wins | 67/33 |
is clean and attractive | wins | 83/17 |
has designer labels | wins | 83/17 |
has the latest fashions | wins | 100/0 |
frequent discount sales | wins | 100/0 |
Importance of Store Qualities - carries a wide variety of products (Average wins = 58%, n=6 )
| | |
lowest prices everyday | loses | 17/83 |
provides fast checkout | loses | 17/83 |
makes it easy to return items | loses | 33/67 |
has high-quality products | loses | 40/60 |
has knowledgeable and helpful sales people | ties | 50/50 |
frequent discount sales | wins | 83/17 |
has designer labels | wins | 83/17 |
has the latest fashions | wins | 100/0 |
is clean and attractive | wins | 100/0 |
Importance of Store Qualities - has knowledgeable and helpful sales people (Average wins = 56%, n=6 )
| | |
lowest prices everyday | loses | 0/100 |
provides fast checkout | loses | 17/83 |
has high-quality products | loses | 20/80 |
carries a wide variety of products | ties | 50/50 |
makes it easy to return items | ties | 50/50 |
has designer labels | wins | 83/17 |
frequent discount sales | wins | 83/17 |
is clean and attractive | wins | 100/0 |
has the latest fashions | wins | 100/0 |
Importance of Store Qualities - is clean and attractive (Average wins = 30%, n=6 )
| | |
has high-quality products | loses | 0/100 |
lowest prices everyday | loses | 0/100 |
carries a wide variety of products | loses | 0/100 |
has knowledgeable and helpful sales people | loses | 0/100 |
makes it easy to return items | loses | 17/83 |
provides fast checkout | loses | 17/83 |
frequent discount sales | wins | 67/33 |
has designer labels | wins | 67/33 |
has the latest fashions | wins | 100/0 |
Importance of Store Qualities - frequent discount sales (Average wins = 26%, n=6 )
| | |
lowest prices everyday | loses | 0/100 |
has high-quality products | loses | 0/100 |
makes it easy to return items | loses | 0/100 |
provides fast checkout | loses | 0/100 |
has knowledgeable and helpful sales people | loses | 17/83 |
carries a wide variety of products | loses | 17/83 |
is clean and attractive | loses | 33/67 |
has the latest fashions | wins | 83/17 |
has designer labels | wins | 83/17 |
Importance of Store Qualities - has designer labels (Average wins = 22%, n=6 )
| | |
lowest prices everyday | loses | 0/100 |
has high-quality products | loses | 0/100 |
makes it easy to return items | loses | 17/83 |
frequent discount sales | loses | 17/83 |
provides fast checkout | loses | 17/83 |
has knowledgeable and helpful sales people | loses | 17/83 |
carries a wide variety of products | loses | 17/83 |
is clean and attractive | loses | 33/67 |
has the latest fashions | wins | 83/17 |
Importance of Store Qualities - has the latest fashions (Average wins = 3%, n=6 )
| | |
makes it easy to return items | loses | 0/100 |
has high-quality products | loses | 0/100 |
is clean and attractive | loses | 0/100 |
lowest prices everyday | loses | 0/100 |
carries a wide variety of products | loses | 0/100 |
has knowledgeable and helpful sales people | loses | 0/100 |
provides fast checkout | loses | 0/100 |
has designer labels | loses | 17/83 |
frequent discount sales | loses | 17/83 |