Report logo
Satisfaction
157065 CRC demo Walmart
Archive name:
13
Linescore N = 13 Attendees at MRA CRC
31%
  • 31% of Attendees at MRA CRC are Acceptors, strong endorsers, satisfied in all respects.
  • An Acceptor score of 31% is not a good satisfaction score.
  • A score in this range often suggests you might want to undertake a serious re-evaluation of the product and marketing mix to sort out what's working and what's not.
  • The Driver Analysis will show whether the 23% Borderline are either missing a strong benefit or there is a negative. If this can be corrected, some Borderline may become Acceptors.
  • The Driver Analysis will also bring focus to why 46% of Attendees at MRA CRC are Dissatisfied. These factors may be inherent in the basic product itself, but analysis can clarify whether or not the issues are correctable. Analysis will also show to whom the basic product concept appeals and who may not really be in the target market.
  • Additional insight is available by looking at the degree of satisfaction or dissatisfaction with each feature or service as measured by the ratings and paired comparison scores for each item.
LINESCORE
SampleAcceptors
601 - 800
Borderline
501 - 600
Indifferent
401 - 500
Rejectors
200 - 400
1331%23%31%15%
Table 2. Paired Comparisons vs. Competitive Benchmarks
-NRecent experience with Walmart preferred over Shop Most FrequentRecent experience with Walmart preferred over Shop Next FrequentRecent experience with Walmart preferred over Expectations for Walmart
Sample1377%77%31%

Diagnostics

How would you rate Walmart for Overall quality?
ExcellentVery GoodGoodHo-HumPoor

Additional metrics linescale rating distribution - Overall quality
 Total
N=13
Total
100%
Acceptors
n=4
Borderline
n=3
Indifferent
n=4
Rejectors
n=2
Excellent000000
Very Good75475335050
Good5382567500
Ho-Hum000000
Poor1800050
How would you rate Walmart for Value for the money?
ExcellentVery GoodGoodHo-HumPoor

Additional metrics linescale rating distribution - Value for the money
 Total
N=13
Total
100%
Acceptors
n=4
Borderline
n=3
Indifferent
n=4
Rejectors
n=2
Excellent53825335050
Very Good7547567500
Good000000
Ho-Hum000000
Poor1800050
How would you rate Walmart for Pleasant shopping experience?
ExcellentVery GoodGoodHo-HumPoor

Additional metrics linescale rating distribution - Pleasant shopping experience
 Total
N=13
Total
100%
Acceptors
n=4
Borderline
n=3
Indifferent
n=4
Rejectors
n=2
Excellent1800250
Very Good21550000
Good323256700
Ho-Hum431033750
Poor3232500100
Would you recommend Walmart to your family and friends?

Yes, I absolutely would.

Maybe I would.

No way. I would not.

Additional metrics linescale rating distribution - recommendation
 Total
N=13
Total
100%
Acceptors
n=4
Borderline
n=3
Indifferent
n=4
Rejectors
n=2
Yes, I absolutely would.1077100100750
Maybe I would.215002550
No way. I would not.1800050

Methodology

The sample for this customer satisfaction assessment is Attendees at MRA CRC.

Respondents select and rate their two competitive alternative brands, products or practices in the space, then rate their expectations for Walmart. After having experienced the product and service, respondents rate again on the same Linescale, which gives a comparison with competition and initial expectation. The store is then rated for four key client dimensions including likelihood of Recommendation to friends or colleagues. An algorithmic score is calculated and shown to the respondent along with the meaning of the score. The respondent is asked if they agree with the score or would raise or lower it. (Most agree).

Respondents describe in their own words why they rated as they did, and then select up to five main reasons from a list of positive and negative possible reasons for rating. Further rating of components of the store is done. Additional attitude and behavior questions are asked, concluding with demographics.

Competitive Benchmarks

Competitive Favorite - Acceptors of store within Share of Sample

Combined bar lengths represents share of answer to question "Aside from Walmart, at which of these stores do you shop most often? (Please select one)"

Blue portion is the percentage of Acceptors of store within each bar.
Competitive Favorite
N=13Shop Most Frequent
%
Acceptors (600+)
%
Acceptance Index
Acceptor % / Average %
All Competitors100311
Target3800
Kohl's23331.08
Jetro Cash & Carry81003.25
Family Dollar81003.25
Lowe's81003.25
BJ's Wholesale Club800
Home Depot800
PriceSmart0n/an/a
Cost-U-Less0n/an/a
Fred Meyer0n/an/a
JC Penney0n/an/a
Kmart0n/an/a
Smart & Final0n/an/a
Sears0n/an/a
Dollar Center0n/an/a
Other0n/an/a
SuperTarget0n/an/a
Meijer0n/an/a
ShopCo0n/an/a
Costco0n/an/a
Second Competitive Favorite
N=13Shop Next Frequent
%
Acceptors (600+)
%
Acceptance Index
Acceptor % / Average %
All Competitors100311
Lowe's31250.81
Kohl's23331.08
Target23331.08
Other800
Dollar Center81003.25
Kmart800
Sears0n/an/a
Smart & Final0n/an/a
ShopCo0n/an/a
Costco0n/an/a
Home Depot0n/an/a
BJ's Wholesale Club0n/an/a
Meijer0n/an/a
SuperTarget0n/an/a
PriceSmart0n/an/a
Family Dollar0n/an/a
Jetro Cash & Carry0n/an/a
JC Penney0n/an/a
Fred Meyer0n/an/a
Cost-U-Less0n/an/a
N=1 Other
Tradear Joe

Competitive Benchmarks - Total Sample

Competitive%20Benchmarks%20-%20Total%20Sample

Competitive Benchmarks - Acceptors

Competitive%20Benchmarks%20-%20Acceptors

Average rating and frequency - Total sample

Average rating and frequency - Acceptors

Driver Analysis bar charts show the discriminant importance of each reason as a driver of Acceptance.

The length of the bars is determined by two factors – (1) how many people selected a reason, and (2) the difference between Acceptors and Rejectors or between Acceptors and Borderline.

Reasons with stars are statistically significant differences at the 90% confidence level. Note that significance is often greater for reasons that have fewer total selections, but important differences.

Acceptors vs. Rejectors

Borderline vs. Acceptors

Acceptors vs. all others

WHY - DRIVER ANALYSIS

All Reasons for Rating table shows how often each reason was selected as a main reason for rating by Total Sample and each of the four Acceptance Segments. (Clicking on a segment column header twice will rank order the reasons for that segment.)

All Reasons for Rating in Total and by Linescore
ReasonTotal
N=9
Total
100%
Acceptors
33%
Borderline
22%
Indifferent
33%
Rejectors
11%
(+) Convenient3333310000
(+) Good value for the money4446750330
(+) High-quality products222330330
(+) One-stop shopping222335000
(+) Makes my life easier000000
(+) For people like me000000
(+) Great prices4446750330
(+) Easy to find what I want000000
(+) Attractive stores11133000
(+) Good customer service000000
(+) Frequent sales and specials000000
(+) Affordable4443350670
(+) Unique000000
(+) Helpful services000000
(+) Fast checkout000000
(+) Friendly sales people000000
(+) Helpful sales people000000
(+) Appealing products11133000
(+) Attractive products000000
(+) Easy to return items11133000
(+) Always has new items000000
(-) Inconvenient000000
(-) Costs too much for what you get000000
(-) Poor quality products11105000
(-) Doesn't have everything I need000000
(-) Not worth the trip000000
(-) Not my kind of store111000100
(-) Prices are better elsewhere000000
(-) Hard to find what I want000000
(-) Unattractive stores444335033100
(-) Poor customer service11100330
(-) Not enough sales and specials000000
(-) Too expensive000000
(-) Nothing special111000100
(-) Not enough services000000
(-) Slow checkout4440100670
(-) Unfriendly sales people000000
(-) Unhelpful sales people000000
(-) Unappealing products000000
(-) Unattractive products111000100
(-) A hassle to return items222330330
(-) Not enough new items111000100

Some header stuff in contents....
Change to column distribution
Show tables as fractions Row Distribution: each table row sums to 100%
Demographics
 Total
N=13
Total
100%
Acceptors
31%
Borderline
23%
Indifferent
31%
Rejectors
15%
Total regions based on U.S. census definitions2100100000
Northeast (CT, ME, MA, NH, NJ, NY, PA, RI, VT)2100100000
Midwest (IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, WI)00n/an/an/an/a
South (AL, AR, DE, DC, FL, GA, KY, LA, MD, MS, NC, OK, SC, TN, TX, VA, WV)00n/an/an/an/a
West (AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY)00n/an/an/an/a
Average Age3495538n/an/a
< 1800n/an/an/an/a
18-2500n/an/an/an/a
26-2900n/an/an/an/a
30-3500n/an/an/an/a
36-39133.3010000
40-4500n/an/an/an/a
46-4900n/an/an/an/a
50-55133.3100000
56-59133.3100000
60-6400n/an/an/an/a
65 +00n/an/an/an/a
I prefer not to say00n/an/an/an/a
Male266.7100000
Female133.3010000
Average Income3$159,500$212,000$54,500n/an/a
Total incomes310015.47.700
< $20,00000n/an/an/an/a
$20,000 - $34,00000n/an/an/an/a
$35,000 - $49,00000n/an/an/an/a
$50,000 - $59,000133.3010000
$60,000 - $74,00000n/an/an/an/a
$75,000 - $99,00000n/an/an/an/a
$100,000 - $149,00000n/an/an/an/a
$150,000 - $199,000133.3100000
$200,000 - $299,000133.3100000
$300,000 - $500,00000n/an/an/an/a
$500,000 +00n/an/an/an/a
I prefer not to say00n/an/an/an/a
Do you shop at large discount retailer stores ?
 Total
N=13
Total
100%
Acceptors
31%
Borderline
23%
Indifferent
31%
Rejectors
15%
Yes, frequently8623838250
Occasionally5382004040
Rarely00n/an/an/an/a
No, never00n/an/an/an/a
How often do you go to a Walmart store to shop?
 Total
N=13
Total
100%
Acceptors
31%
Borderline
23%
Indifferent
31%
Rejectors
15%
A few times a week431007525
A few times a month8625038120
Every few months00n/an/an/an/a
A few times a year18000100
I've never shopped at Walmart00n/an/an/an/a
One final question - This is a new type of Internet interview. Did you enjoy it?
 Total
N=4
Total
100%
Acceptors
50%
Borderline
25%
Indifferent
25%
Rejectors
0%
I thought it was great. It let me express my opinions quickly and easily.375673300
I thought it was very good. This is a simple way to give direction.125001000
This was okay. It was fair and let me express my opinion easily.00n/an/an/an/a
This was not so good. I think it was flawed in some respects, and alright in other respects.00n/an/an/an/a
I did not like this interview at all. It was inaccurate, complicated and did not capture my opinion.00n/an/an/an/a
Competitive Benchmarks - Total Sample N=13
 ExcellentVery GoodGoodFairPoorTerrible
Shop Most Frequent83162000
Shop Next Frequent81577000
Expectations for Walmart85438000
Recent experience with Walmart05438800

Competitive Benchmarks - Acceptors N=4
 ExcellentVery GoodGoodFairPoorTerrible
Shop Most Frequent05050000
Shop Next Frequent00100000
Expectations for Walmart02575000
Recent experience with Walmart07525000

Top Two Ratings (percent of users who rated above 4.0 on linescale)
N=13Expectations for WalmartRecent experience with WalmartShop Most FrequentShop Next Frequent
62543823

Store Departments

Store%20Departments%20-%20Total%20Sample
Summary of Store Departments
 Avg rating% Wins vs average of all others% wins v. recent experience with Walmart% frequency% top box% top box × frequency
recent experience with Walmart3.88n/a010000
Electronics Learning Center3.53n/a501500
Computers4.49n/a0800
Office4.8100100800
Movies & TV3.9n/a0800
Music4.48100100800
Books4.181000800
Home4.44100100800
Wedding Registryn/an/an/a0n/an/a
Furnituren/an/an/a0n/an/a
Patio & Gardenn/an/an/a0n/an/a
Women'sn/an/an/a0n/an/a
Men's4.8510010015508
Shoes & Accessoriesn/an/an/a0n/an/a
Jewelryn/an/an/a0n/an/a
Baby Registry n/an/an/a0n/an/a
Babyn/an/an/a0n/an/a
Baby & Toddler Clothingn/an/an/a0n/an/a
Maternityn/an/an/a0n/an/a
Activity & Toysn/an/an/a0n/an/a
Toddlern/an/an/a0n/an/a
Kids' & Teen Roomn/an/an/a0n/an/a
Girls' Appareln/an/an/a0n/an/a
School Uniforms Shopn/an/an/a0n/an/a
Toysn/an/an/a0n/an/a
Toys: Shop by Agen/an/an/a0n/an/a
Video Gamesn/an/an/a0n/an/a
Sports & Outdoors3.8610001500
Exercise & Fitness n/an/an/a0n/an/a
Outdoors & Recreationn/an/an/a0n/an/a
Team Sportsn/an/an/a0n/an/a
Sports Fan Shopn/an/an/a0n/an/a
Game Roomn/an/an/a0n/an/a
Auto & Tiresn/an/an/a0n/an/a
Home Improvement3.951000800
Garden Centern/an/an/a0n/an/a
Photon/an/an/a0n/an/a
Craftsn/an/an/a0n/an/a
Party & Occasionsn/an/an/a0n/an/a
Gift Cards1.98n/a0800
Christmas Shopn/an/an/a0n/an/a
Pharmacyn/an/an/a0n/an/a
Healthn/an/an/a0n/an/a
Beauty4.08100100800
Vision4.18n/a100800
Health Toolsn/an/an/a0n/an/a
Grocery5.241001003110031
Household Essentialsn/an/an/a0n/an/a
Petsn/an/an/a0n/an/a

Summary Paired Comparison Bar Chart - Shows average paired comparison wins or losses. Bars show % better or worse than average (0 = 100 %).

Paired Comparison vs. Benchmark

Importance of Store Qualities

Importance%20of%20Store%20Qualities%20-%20Total%20Sample
Summary of Importance of Store Qualities
 Avg rating% Wins vs average of all others% top box
carries a wide variety of products3.98580
has high-quality products4.647640
provides fast checkout4.848183
frequent discount sales2.5470
has knowledgeable and helpful sales people3.71640
makes it easy to return items 4.316217
lowest prices everyday4.818750
is clean and attractive 2.92530
has the latest fashions1.1170
has designer labels2.01290

Summary Paired Comparison Bar Chart - Shows average paired comparison wins or losses. Bars show % better or worse than average (0 = 62 %).

Rating Set Competitive Benchmarks

Box scores

Competitive Benchmarks - Total Sample
 ExcellentVery GoodGoodFairPoorTerrible
Shop Most Frequent83162000
Shop Next Frequent81577000
Expectations for Walmart85438000
Recent experience with Walmart05438800

Paired comparisons

Competitive Benchmarks - Expectations for Walmart (Average wins = 82%, n=13 )
Recent experience with Walmartwins 69/31
Shop Most Frequentwins 85/15
Shop Next Frequentwins 92/8
Competitive Benchmarks - Shop Most Frequent (Average wins = 38%, n=13 )
Expectations for Walmartloses 15/85
Recent experience with Walmartloses 23/77
Shop Next Frequentwins 77/23
Competitive Benchmarks - Recent experience with Walmart (Average wins = 61%, n=13 )
Expectations for Walmartloses 31/69
Shop Next Frequentwins 77/23
Shop Most Frequentwins 77/23
Competitive Benchmarks - Shop Next Frequent (Average wins = 17%, n=13 )
Expectations for Walmartloses 8/92
Shop Most Frequentloses 23/77
Recent experience with Walmartloses 23/77

Rating Set Store Departments

Below is a list of departments in a Walmart store. Please check ALL the departments where you recently shopped or purchased items. Then we'll ask your opinion of those departments.
 Total
N=8
Total
100%
Acceptors
38%
Borderline
12%
Indifferent
38%
Rejectors
12%
Total8100100100100100
Electronics Learning Center22501000100
Computers11233000
Office11233000
Movies & TV11200330
Music11200330
Books11200330
Home11200330
Wedding Registry000000
Furniture000000
Patio & Garden000000
Women's000000
Men's225330330
Shoes & Accessories000000
Jewelry000000
Baby Registry000000
Baby000000
Baby & Toddler Clothing000000
Maternity000000
Activity & Toys000000
Toddler000000
Kids' & Teen Room000000
Girls' Apparel000000
School Uniforms Shop000000
Toys000000
Toys: Shop by Age000000
Video Games000000
Sports & Outdoors2250100330
Exercise & Fitness11200330
Outdoors & Recreation000000
Team Sports11200330
Sports Fan Shop000000
Game Room000000
Auto & Tires000000
Home Improvement112010000
Garden Center000000
Photo11200330
Crafts000000
Party & Occasions000000
Gift Cards11200330
Christmas Shop000000
Pharmacy000000
Health000000
Beauty11200330
Vision11233000
Health Tools000000
Grocery45067100330
Household Essentials000000
Pets000000
Legend

Green = Good Match of Activity Importance Rank Order and Performance Rank Order

Red = Activity is ranked more Important than performance rank (Under-performs)

Yellow = Activity is ranked less important than performance rank (Over-performs)

Meaning

In general, this implies the website may be doing a less good job than desired at supporting Red activities. This also implies resources or emphasis might be taken from Yellow items to better support performance of Red items.

Definition

Importance is number of people who wanted to do an activity ranked from highest to lowest

Performance is the average paired comparison of how well the website delivered an activity ranked from best to worst

Importance vs Performance of Store Departments
 Frequency %Average % winsRank of Frequency and Wins
Grocery501001 – 8
Sports & Outdoors251003 – 9
Men's251004 – 7
Electronics Learning Center25n/a2 – 33
Exercise & Fitness12n/a11 – 44
Home Improvement121006 – 5
Movies & TV12n/a5 – 34
Beauty121007 – 4
Books121008 – 3
Computers12n/a9 – 38
Office1210010 – 6
Photo12n/a17 – 22
Gift Cards12n/a12 – 14
Home1210013 – 1
Team Sports12n/a14 – 12
Vision12n/a16 – 16
Music1210015 – 2
Health Tools0n/a21 – 43
Furniture0n/a22 – 41
Crafts0n/a23 – 42
Party & Occasions0n/a24 – 40
Game Room0n/a25 – 39
Pharmacy0n/a26 – 47
Baby & Toddler Clothing0n/a27 – 48
Maternity0n/a29 – 45
Girls' Apparel0n/a28 – 46
Jewelry0n/a18 – 37
Wedding Registry0n/a19 – 35
Toys0n/a20 – 36
Patio & Garden0n/a37 – 21
Toys: Shop by Age0n/a39 – 23
Sports Fan Shop0n/a38 – 24
Baby Registry0n/a40 – 20
Health0n/a41 – 32
Pets0n/a42 – 31
Women's0n/a43 – 28
Household Essentials0n/a44 – 30
Baby0n/a45 – 29
Video Games0n/a46 – 25
Kids' & Teen Room0n/a47 – 27
Garden Center0n/a48 – 26
Shoes & Accessories0n/a30 – 13
School Uniforms Shop0n/a31 – 10
Toddler0n/a32 – 11
Activity & Toys0n/a33 – 19
Outdoors & Recreation0n/a34 – 18
Auto & Tires0n/a35 – 17
Christmas Shop0n/a36 – 15

Box scores

Store Departments - Total Sample
 ExcellentVery GoodGoodFairPoorTerrible
recent experience with Walmart05438800
Electronics Learning Center05005000
Computers01000000
Office01000000
Movies & TV00100000
Music01000000
Books01000000
Home01000000
Wedding Registryn/an/an/an/an/an/a
Furnituren/an/an/an/an/an/a
Patio & Gardenn/an/an/an/an/an/a
Women'sn/an/an/an/an/an/a
Men's50500000
Shoes & Accessoriesn/an/an/an/an/an/a
Jewelryn/an/an/an/an/an/a
Baby Registry n/an/an/an/an/an/a
Babyn/an/an/an/an/an/a
Baby & Toddler Clothingn/an/an/an/an/an/a
Maternityn/an/an/an/an/an/a
Activity & Toysn/an/an/an/an/an/a
Toddlern/an/an/an/an/an/a
Kids' & Teen Roomn/an/an/an/an/an/a
Girls' Appareln/an/an/an/an/an/a
School Uniforms Shopn/an/an/an/an/an/a
Toysn/an/an/an/an/an/a
Toys: Shop by Agen/an/an/an/an/an/a
Video Gamesn/an/an/an/an/an/a
Sports & Outdoors00100000
Exercise & Fitness n/an/an/an/an/an/a
Outdoors & Recreationn/an/an/an/an/an/a
Team Sportsn/an/an/an/an/an/a
Sports Fan Shopn/an/an/an/an/an/a
Game Roomn/an/an/an/an/an/a
Auto & Tiresn/an/an/an/an/an/a
Home Improvement00100000
Garden Centern/an/an/an/an/an/a
Photon/an/an/an/an/an/a
Craftsn/an/an/an/an/an/a
Party & Occasionsn/an/an/an/an/an/a
Gift Cards00001000
Christmas Shopn/an/an/an/an/an/a
Pharmacyn/an/an/an/an/an/a
Healthn/an/an/an/an/an/a
Beauty01000000
Vision01000000
Health Toolsn/an/an/an/an/an/a
Grocery10000000
Household Essentialsn/an/an/an/an/an/a
Petsn/an/an/an/an/an/a

Paired comparisons

Store Departments - Grocery (Average wins = 100%, n=4 )
Visionwins 100/0
Men'swins 100/0
Homewins 100/0
Electronics Learning Centerwins 100/0
Sports & Outdoorswins 100/0
Home Improvementwins 100/0
Store Departments - Men's (Average wins = 66%, n=2 )
Groceryloses 0/100
Beautywins 100/0
Gift Cardswins 100/0
Store Departments - Office (Average wins = 100%, n=1 )
Computerswins 100/0
Store Departments - Computers (Average wins = 0%, n=1 )
Officeloses 0/100
Store Departments - Music (Average wins = 100%, n=1 )
Movies & TVwins 100/0
Bookswins 100/0
Store Departments - Home (Average wins = 50%, n=1 )
Groceryloses 0/100
Sports & Outdoorswins 100/0
Store Departments - Books (Average wins = 50%, n=1 )
Musicloses 0/100
Movies & TVwins 100/0
Store Departments - Vision (Average wins = 0%, n=1 )
Groceryloses 0/100
Store Departments - Beauty (Average wins = 50%, n=1 )
Men'sloses 0/100
Gift Cardswins 100/0
Store Departments - Home Improvement (Average wins = 66%, n=1 )
Groceryloses 0/100
Sports & Outdoorswins 100/0
Electronics Learning Centerwins 100/0
Store Departments - Movies & TV (Average wins = 0%, n=1 )
Booksloses 0/100
Musicloses 0/100
Store Departments - Sports & Outdoors (Average wins = 20%, n=2 )
Home Improvementloses 0/100
Homeloses 0/100
Groceryloses 0/100
Electronics Learning Centerwins 100/0
Store Departments - Electronics Learning Center (Average wins = 0%, n=2 )
Home Improvementloses 0/100
Groceryloses 0/100
Sports & Outdoorsloses 0/100
Store Departments - Gift Cards (Average wins = 0%, n=1 )
Beautyloses 0/100
Men'sloses 0/100

Rating Set Importance of Store Qualities

Box scores

Importance of Store Qualities - Total Sample
 Extremely
Important
Very
Important

Important
Not too
Important
Couldn't
care less
carries a wide variety of products0831700
has high-quality products4060000
provides fast checkout8301700
frequent discount sales0050500
has knowledgeable and helpful sales people05033170
makes it easy to return items 1783000
lowest prices everyday5050000
is clean and attractive 03333330
has the latest fashions00171767
has designer labels017171750

Paired comparisons

Importance of Store Qualities - provides fast checkout (Average wins = 81%, n=6 )
lowest prices everydayties 50/50
makes it easy to return items wins 67/33
has high-quality productswins 80/20
carries a wide variety of productswins 83/17
has knowledgeable and helpful sales peoplewins 83/17
has designer labelswins 83/17
is clean and attractive wins 83/17
has the latest fashionswins 100/0
frequent discount saleswins 100/0
Importance of Store Qualities - lowest prices everyday (Average wins = 86%, n=6 )
provides fast checkoutties 50/50
has high-quality productswins 60/40
carries a wide variety of productswins 83/17
makes it easy to return items wins 83/17
has knowledgeable and helpful sales peoplewins 100/0
has designer labelswins 100/0
has the latest fashionswins 100/0
frequent discount saleswins 100/0
is clean and attractive wins 100/0
Importance of Store Qualities - has high-quality products (Average wins = 75%, n=5 )
provides fast checkoutloses 20/80
lowest prices everydayloses 40/60
carries a wide variety of productswins 60/40
has knowledgeable and helpful sales peoplewins 80/20
makes it easy to return items wins 80/20
is clean and attractive wins 100/0
frequent discount saleswins 100/0
has the latest fashionswins 100/0
has designer labelswins 100/0
Importance of Store Qualities - makes it easy to return items (Average wins = 62%, n=6 )
lowest prices everydayloses 17/83
has high-quality productsloses 20/80
provides fast checkoutloses 33/67
has knowledgeable and helpful sales peopleties 50/50
carries a wide variety of productswins 67/33
is clean and attractive wins 83/17
has designer labelswins 83/17
has the latest fashionswins 100/0
frequent discount saleswins 100/0
Importance of Store Qualities - carries a wide variety of products (Average wins = 58%, n=6 )
lowest prices everydayloses 17/83
provides fast checkoutloses 17/83
makes it easy to return items loses 33/67
has high-quality productsloses 40/60
has knowledgeable and helpful sales peopleties 50/50
frequent discount saleswins 83/17
has designer labelswins 83/17
has the latest fashionswins 100/0
is clean and attractive wins 100/0
Importance of Store Qualities - has knowledgeable and helpful sales people (Average wins = 56%, n=6 )
lowest prices everydayloses 0/100
provides fast checkoutloses 17/83
has high-quality productsloses 20/80
carries a wide variety of productsties 50/50
makes it easy to return items ties 50/50
has designer labelswins 83/17
frequent discount saleswins 83/17
is clean and attractive wins 100/0
has the latest fashionswins 100/0
Importance of Store Qualities - is clean and attractive (Average wins = 30%, n=6 )
has high-quality productsloses 0/100
lowest prices everydayloses 0/100
carries a wide variety of productsloses 0/100
has knowledgeable and helpful sales peopleloses 0/100
makes it easy to return items loses 17/83
provides fast checkoutloses 17/83
frequent discount saleswins 67/33
has designer labelswins 67/33
has the latest fashionswins 100/0
Importance of Store Qualities - frequent discount sales (Average wins = 26%, n=6 )
lowest prices everydayloses 0/100
has high-quality productsloses 0/100
makes it easy to return items loses 0/100
provides fast checkoutloses 0/100
has knowledgeable and helpful sales peopleloses 17/83
carries a wide variety of productsloses 17/83
is clean and attractive loses 33/67
has the latest fashionswins 83/17
has designer labelswins 83/17
Importance of Store Qualities - has designer labels (Average wins = 22%, n=6 )
lowest prices everydayloses 0/100
has high-quality productsloses 0/100
makes it easy to return items loses 17/83
frequent discount salesloses 17/83
provides fast checkoutloses 17/83
has knowledgeable and helpful sales peopleloses 17/83
carries a wide variety of productsloses 17/83
is clean and attractive loses 33/67
has the latest fashionswins 83/17
Importance of Store Qualities - has the latest fashions (Average wins = 3%, n=6 )
makes it easy to return items loses 0/100
has high-quality productsloses 0/100
is clean and attractive loses 0/100
lowest prices everydayloses 0/100
carries a wide variety of productsloses 0/100
has knowledgeable and helpful sales peopleloses 0/100
provides fast checkoutloses 0/100
has designer labelsloses 17/83
frequent discount salesloses 17/83