Linescore N = 208 past 30 days fast food users

Preference Segments by Linescore

	Total N	Acceptors 601 - 800	Borderline 501 - 600	Indifferent 401 - 500	Rejectors 200 - 400
Regional Hot Dogs 2	208	37%	14%	14%	36%
Akron is Between 1	208	25%	12%	15%	49%
Pile-On	208	20%	9%	10%	61%
Superscripts show the number of items over which an item has a significantly larger Acceptor Percentage (≥ .90 2-tail).

1A. T-test showing statistical significance of percentage differences (probability of concept pairs is significant for P ≥ 0.90 acceptance, P ≤ 0.10 rejection, 2-tail)

concept pair	Acceptor probability	Rejector probability
Regional Hot Dogs vs. Akron is Between	37 v 25 = 1	36 v 49 = 0
Regional Hot Dogs vs. Pile-On	37 v 20 = 1	36 v 61 = 0
Akron is Between vs. Pile-On	25 v 20 = 0.94	49 v 61 = 0

Diagnostics

Please rate Akron is Between for having a unique message

Excellent Very Good Good Fair Poor Terrible

Additional metrics linescale rating distribution - Having a unique message - Akron is Between

	Total N=208	Total n=208	Akron is Between 601 - 800 n=51
Excellent	42	20	57
Very Good	64	31	39
Good	67	32	4
Fair	27	13	0
Poor	6	3	0
Terrible	2	0	0

Please rate Pile-On for having a unique message

Excellent Very Good Good Fair Poor Terrible

Additional metrics linescale rating distribution - Having a unique message - Pile-On

	Total N=208	Total n=208	Pile-On 601 - 800 n=42
Excellent	39	19	57
Very Good	62	30	33
Good	53	25	10
Fair	34	16	0
Poor	15	7	0
Terrible	5	2	0

Please rate Regional Hot Dogs for having a unique message

Excellent Very Good Good Fair Poor Terrible

Additional metrics linescale rating distribution - Having a unique message - Regional Hot Dogs

	Total N=208	Total n=208	Regional Hot Dogs 601 - 800 n=76
Excellent	49	24	45
Very Good	71	34	43
Good	65	31	12
Fair	17	8	0
Poor	4	2	0
Terrible	2	0	0

Please rate Akron is Between for likelihood you would purchase the item advertised

Excellent Very Good Good Fair Poor Terrible

Additional metrics linescale rating distribution - Likelihood you would purchase - Akron is Between

	Total N=208	Total n=208	Akron is Between 601 - 800 n=51
Excellent	41	20	51
Very Good	55	26	45
Good	59	28	4
Fair	33	16	0
Poor	11	5	0
Terrible	9	4	0

Please rate Pile-On for likelihood you would purchase the item advertised

Excellent Very Good Good Fair Poor Terrible

Additional metrics linescale rating distribution - Likelihood you would purchase - Pile-On

	Total N=208	Total n=208	Pile-On 601 - 800 n=42
Excellent	29	14	43
Very Good	45	22	45
Good	35	17	12
Fair	49	24	0
Poor	36	17	0
Terrible	14	7	0

Please rate Regional Hot Dogs for likelihood you would purchase the item advertised

Excellent Very Good Good Fair Poor Terrible

Additional metrics linescale rating distribution - Likelihood you would purchase - Regional Hot Dogs

	Total N=208	Total n=208	Regional Hot Dogs 601 - 800 n=76
Excellent	45	22	43
Very Good	77	37	54
Good	47	23	3
Fair	21	10	0
Poor	11	5	0
Terrible	7	3	0

Would you tell your family and friends about Akron is Between?

Yes, I absolutely would tell them about it Maybe I would tell them about it. No way. I would not recommend this.

Additional metrics linescale rating distribution - Recommend to family/friends - Akron is Between

	Total N=208	Total n=208	Akron is Between 601 - 800 n=51
Yes, I absolutely would tell them about it	76	37	82
Maybe I would tell them about it.	115	55	18
No way. I would not recommend this.	17	8	0

Would you tell your family and friends about Pile-On?

Yes, I absolutely would tell them about it Maybe I would tell them about it. No way. I would not recommend this.

Additional metrics linescale rating distribution - Recommend to family/friends - Pile-On

	Total N=208	Total n=208	Pile-On 601 - 800 n=42
Yes, I absolutely would tell them about it	73	35	79
Maybe I would tell them about it.	95	46	21
No way. I would not recommend this.	40	19	0

Would you tell your family and friends about Regional Hot Dogs?

Yes, I absolutely would tell them about it Maybe I would tell them about it. No way. I would not recommend this.

Additional metrics linescale rating distribution - Recommend to family/friends - Regional Hot Dogs

	Total N=208	Total n=208	Regional Hot Dogs 601 - 800 n=76
Yes, I absolutely would tell them about it	100	48	82
Maybe I would tell them about it.	96	46	18
No way. I would not recommend this.	12	6	0

Competitive Benchmarks

Average ratings - Total sample

Competitive Favorite - Acceptors of within Share of Sample

Combined bar lengths represents share of answer to question "Which of these do you most frequently go to for hamburgers, hot dogs or other types of sandwiches? (Please select or write in just one)"

Blue portion is the percentage of Acceptors of within each bar.

Competitive Favorite

N=208	Most Frequent QSR for burgers, hot dogs, sandwiches %	Regional Hot Dogs Acceptors (600+) %	Akron is Between Acceptors (600+) %	Pile-On Acceptors (600+) %
All Competitors	100	37	25	42
McDonald's	36	38	22	18
Wendy's	13	30	19	7
Burger King	12	52	32	5
Subway	8	38	31	1
Other	8	31	25	2
Chik-Fil-A	3	14	0	1
Jack in the Box	3	67	33	1
Local Deli or sandwich shop	2	20	20	1
In and Out Burger	2	20	40	0
Dairy Queen	2	40	40	0
Quiznos	2	0	0	0
Taco Bell	2	0	25	2
Carl's Jr.	2	25	25	1
Arby's	2	50	50	0
KFC	0	100	0	2
Popeye's Chicken & Biscuits	0	0	0	0
Jimmy John's	0	100	100	0
Hardee's	0	0	0	0
White Castle	0	100	100	1
Taco Bueno	0	n/a	n/a	n/a
Big Boy's	0	n/a	n/a	n/a
Church's Chicken	0	n/a	n/a	n/a
Whataburger	0	n/a	n/a	n/a
Pizza Hut	0	n/a	n/a	n/a

N=16 Other

Checkers, cook myself , DOMINICKS FRANKS, Maryland Chicken, Mighty Taco, sonics, speedway , steak n shake
culvers	3
Sonic	5

WHY - DRIVER ANALYSIS

All Reasons for Rating table shows how often each reason was selected as a main reason for rating by Total Sample and each of the four Acceptance Segments. (Clicking on a segment column header twice will rank order the reasons for that segment.)

Regional Hot Dogs

All Reasons for Rating in Total and by Linescore

Reason	Total N=207	Total 100%	Acceptors 37%	Borderline 14%	Indifferent 14%	Rejectors 35%
(+) The food sounded good	79	38	50	52	45	18
(+) The food looked good	129	62	79	72	66	40
(+) Upbeat	54	26	26	34	31	21
(+) Happy	41	20	26	14	17	16
(+) Funny	41	20	25	17	31	11
(+) Engaging	33	16	24	14	17	8
(+) Is for someone like me	41	20	36	14	14	8
(+) Characters sound like friends of mine	12	6	11	3	0	4
(+) Distinctive foods	49	24	30	31	24	14
(+) Variety of toppings	115	56	74	55	41	42
(+) Entertaining	59	29	32	34	14	29
(+) Learned something interesting	30	14	18	14	24	7
(+) Makes me hungry	88	43	61	31	52	25
(+) Sonic has high-quality ingredients compared to other fast food restaurants	42	20	30	21	10	14
(-) The food description did not sound good to me	11	5	0	0	3	14
(-) The food did not look good/appeal to me	12	6	0	7	7	11
(-) Didn't tell me enough about the food	15	7	4	10	7	10
(-) Not my kind of ad	13	6	0	3	3	15
(-) Do not believe ingredients are high quality compared to other fast food restaurants	7	3	1	0	3	7
(-) Voices are irritating	15	7	4	7	3	12
(-) I like my hot dogs plain	14	7	1	10	7	11
(-) Not believable	7	3	0	0	0	10
(-) Not funny	16	8	3	7	7	14
(-) Not engaging	13	6	1	3	7	12
(-) Not entertaining	13	6	0	0	7	15
(-) Boring	7	3	0	0	3	8
(-) Confusing	4	2	0	0	0	5
(-) Not a good value	10	5	1	3	10	7

Driver Analysis bar charts show the discriminant importance of each reason as a driver of Acceptance.

The length of the bars is determined by two factors – (1) how many people selected a reason, and (2) the difference between Acceptors and Rejectors or between Acceptors and Borderline.

Reasons with stars are statistically significant differences at the 90% confidence level. Note that significance is often greater for reasons that have fewer total selections, but important differences.

Acceptors vs. Rejectors

Borderline vs. Acceptors

Akron is Between

All Reasons for Rating in Total and by Linescore

Reason	Total N=208	Total 100%	Acceptors 25%	Borderline 12%	Indifferent 15%	Rejectors 49%
(+) The food sounded good	76	37	51	48	52	22
(+) The food looked good	119	57	76	60	74	42
(+) Upbeat	49	24	31	16	35	18
(+) Happy	33	16	29	4	13	13
(+) Funny	24	12	14	16	6	11
(+) Engaging	36	17	29	20	16	11
(+) Is for someone like me	34	16	35	24	6	8
(+) Characters sound like friends of mine	4	2	6	4	0	0
(+) Distinctive foods	64	31	55	40	26	18
(+) Variety of toppings	99	48	71	60	52	32
(+) Entertaining	39	19	25	28	16	14
(+) Learned something interesting	26	12	24	16	3	9
(+) Makes me hungry	71	34	59	36	32	22
(+) Sonic has high-quality ingredients compared to other fast food restaurants	43	21	37	12	19	15
(-) The food description did not sound good to me	20	10	0	0	6	18
(-) The food did not look good/appeal to me	18	9	0	8	3	15
(-) Didn't tell me enough about the food	17	8	2	8	6	12
(-) Not my kind of ad	22	11	0	0	10	19
(-) Do not believe ingredients are high quality compared to other fast food restaurants	9	4	2	0	3	7
(-) Voices are irritating	9	4	2	4	3	6
(-) I like my hot dogs plain	22	11	2	16	10	14
(-) Not believable	7	3	0	0	3	6
(-) Not funny	21	10	8	0	3	16
(-) Not engaging	23	11	0	4	6	20
(-) Not entertaining	24	12	0	4	13	19
(-) Boring	11	5	0	4	3	9
(-) Confusing	11	5	0	4	0	10
(-) Not a good value	9	4	0	0	6	7

Driver Analysis bar charts show the discriminant importance of each reason as a driver of Acceptance.

The length of the bars is determined by two factors – (1) how many people selected a reason, and (2) the difference between Acceptors and Rejectors or between Acceptors and Borderline.

Reasons with stars are statistically significant differences at the 90% confidence level. Note that significance is often greater for reasons that have fewer total selections, but important differences.

Acceptors vs. Rejectors

Borderline vs. Acceptors

Pile-On

All Reasons for Rating in Total and by Linescore

Reason	Total N=208	Total 100%	Acceptors 20%	Borderline 9%	Indifferent 10%	Rejectors 61%
(+) The food sounded good	47	23	45	26	43	11
(+) The food looked good	58	28	52	42	48	14
(+) Upbeat	49	24	48	37	24	13
(+) Happy	23	11	26	5	10	7
(+) Funny	62	30	60	42	19	20
(+) Engaging	35	17	21	32	24	12
(+) Is for someone like me	19	9	26	16	10	2
(+) Characters sound like friends of mine	9	4	7	11	5	2
(+) Distinctive foods	21	10	12	11	19	8
(+) Variety of toppings	70	34	57	47	43	22
(+) Entertaining	78	38	62	47	33	29
(+) Learned something interesting	12	6	7	16	10	3
(+) Makes me hungry	40	19	38	53	38	5
(+) Sonic has high-quality ingredients compared to other fast food restaurants	33	16	24	37	24	9
(-) The food description did not sound good to me	26	12	2	11	5	17
(-) The food did not look good/appeal to me	24	12	0	0	10	17
(-) Didn't tell me enough about the food	39	19	5	21	5	25
(-) Not my kind of ad	54	26	0	11	19	38
(-) Do not believe ingredients are high quality compared to other fast food restaurants	5	2	0	5	0	3
(-) Voices are irritating	8	4	0	5	0	6
(-) I like my hot dogs plain	13	6	0	0	10	9
(-) Not believable	20	10	2	0	0	15
(-) Not funny	30	14	0	11	5	21
(-) Not engaging	23	11	0	0	0	18
(-) Not entertaining	27	13	0	5	0	21
(-) Boring	19	9	0	5	5	13
(-) Confusing	22	11	0	5	10	15
(-) Not a good value	24	12	7	0	5	16

Driver Analysis bar charts show the discriminant importance of each reason as a driver of Acceptance.

The length of the bars is determined by two factors – (1) how many people selected a reason, and (2) the difference between Acceptors and Rejectors or between Acceptors and Borderline.

Reasons with stars are statistically significant differences at the 90% confidence level. Note that significance is often greater for reasons that have fewer total selections, but important differences.

Acceptors vs. Rejectors

Borderline vs. Acceptors

See individual reports when winning item is:

• Regional Hot Dogs
• Akron is Between
• Pile-On
• All concepts

Change to column distribution
Show tables as fractions

Demographics

	Total N=208	Total 100%	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
Total regions based on U.S. census definitions	187	100	100	100	100
Northeast (CT, ME, MA, NH, NJ, NY, PA, RI, VT)	42	22.5	31.9	28.3	21.6
Midwest (IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, WI)	43	23	14.5	10.9	18.9
South (AL, AR, DE, DC, FL, GA, KY, LA, MD, MS, NC, OK, SC, TN, TX, VA, WV)	69	36.9	37.7	37	40.5
West (AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY)	33	17.6	15.9	23.9	18.9
Average Age	206	49	51	48	47
Male	84	41	35.5	34	35.7
Female	121	59	64.5	66	64.3
Average Income	189	$59,457	$57,323	$55,884	$58,268
Total incomes	206	100	100	100	100
under $15,000	17	8.3	7.9	7.8	11.9
$15,000 - $19,999	9	4.4	5.3	2	2.4
$20,000 - $24,999	15	7.3	9.2	9.8	2.4
$25,000 - $29,999	13	6.3	3.9	5.9	11.9
$30,000 - $34,999	12	5.8	6.6	3.9	2.4
$35,000 - $39,999	10	4.9	3.9	5.9	4.8
$40,000 - $44,999	13	6.3	6.6	9.8	0
$45,000 - $49,999	11	5.3	9.2	7.8	14.3
$50,000 - $54,999	15	7.3	7.9	11.8	2.4
$55,000 - $59,999	5	2.4	3.9	3.9	4.8
$60,000 - $64,999	11	5.3	3.9	2	7.1
$65,000 - $69,999	6	2.9	1.3	3.9	2.4
$70,000 - $74,999	4	1.9	1.3	2	0
$75,000 - $79,999	3	1.5	2.6	2	2.4
$80,000 - $84,999	5	2.4	1.3	2	4.8
$85,000 - $89,999	4	1.9	2.6	2	0
$90,000 - $94,999	1	*	0	0	0
$95,000 - $99,999	3	1.5	1.3	0	4.8
$100,000 - $109,999	7	3.4	1.3	0	4.8
$110,000 - $119,999	2	*	0	0	0
$120,000 - $129,999	8	3.9	7.9	5.9	4.8
$130,000 - $139,999	0	0	0	0	0
$140,000 - $149,999	5	2.4	1.3	2	2.4
$150,000 - $174,999	6	2.9	2.6	2	2.4
$175,000 - $200,000	1	*	0	0	0
over $200,000	3	1.5	1.3	2	0
I prefer not to answer	14	6.8	5.3	3.9	7.1

In the last 30 days, how often did you buy food or drink from fast food restaurants such as McDonalds, Wendy's or convenience stores?

	Total N=208	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
None	0	0	n/a	n/a	n/a
Once	30	14	30	13	13
2 - 4 times	92	44	35	26	21
5 - 9 times	51	25	33	22	25
10 times or more	35	17	51	34	17
I do not buy food or drink from fast food restaurants	0	0	n/a	n/a	n/a

Do you ever eat hot dogs?

	Total N=208	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
Frequently	56	27	52	36	23
Occasionally	105	50	35	22	20
Rarely	47	23	21	17	17
Never	0	0	n/a	n/a	n/a

Would you change that score?

	Total N=207	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
About right	154	74	45	30	21
Raise it	50	24	12	10	18
Lower it	3	1	0	0	0

Which most contributed to your rating of Regional Hot Dogs? (Please pick up to five main reasons for your rating.)

	Total N=207	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
The food sounded good	79	38	48	33	22
The food looked good	129	62	47	32	20
Upbeat	54	26	37	26	15
Happy	41	20	49	37	17
Funny	41	20	46	37	22
Engaging	33	16	55	27	24
Is for someone like me	41	20	66	41	27
Characters sound like friends of mine	12	6	67	50	0
Distinctive foods	49	24	47	39	18
Variety of toppings	115	56	49	32	20
Entertaining	59	29	41	31	19
Learned something interesting	30	14	47	27	23
Makes me hungry	88	43	52	34	22
Sonic has high-quality ingredients compared to other fast food restaurants	42	20	55	36	26
The food description did not sound good to me	11	5	0	0	0
The food did not look good/appeal to me	12	6	0	0	8
Didn't tell me enough about the food	15	7	20	13	0
Not my kind of ad	13	6	0	0	8
Do not believe ingredients are high quality compared to other fast food restaurants	7	3	14	14	14
Voices are irritating	15	7	20	27	7
I like my hot dogs plain	14	7	7	7	14
Not believable	7	3	0	14	0
Not funny	16	8	12	12	19
Not engaging	13	6	8	15	31
Not entertaining	13	6	0	8	23
Boring	7	3	0	0	43
Confusing	4	2	0	0	0
Not a good value	10	5	10	10	30

Would you change that score?

	Total N=203	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
About right	139	68	41	32	20
Raise it	57	28	30	4	21
Lower it	7	3	29	43	14

Which most contributed to your rating of Akron is Between? (Please pick up to five main reasons for your rating.)

	Total N=208	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
The food sounded good	76	37	47	34	22
The food looked good	119	57	45	33	19
Upbeat	49	24	41	33	12
Happy	33	16	48	45	27
Funny	24	12	38	29	17
Engaging	36	17	47	42	17
Is for someone like me	34	16	59	53	18
Characters sound like friends of mine	4	2	50	75	0
Distinctive foods	64	31	47	44	19
Variety of toppings	99	48	49	36	15
Entertaining	39	19	49	33	15
Learned something interesting	26	12	42	46	19
Makes me hungry	71	34	56	42	21
Sonic has high-quality ingredients compared to other fast food restaurants	43	21	53	44	30
The food description did not sound good to me	20	10	5	0	5
The food did not look good/appeal to me	18	9	22	0	11
Didn't tell me enough about the food	17	8	41	6	18
Not my kind of ad	22	11	18	0	23
Do not believe ingredients are high quality compared to other fast food restaurants	9	4	0	11	11
Voices are irritating	9	4	22	11	22
I like my hot dogs plain	22	11	9	5	9
Not believable	7	3	14	0	29
Not funny	21	10	24	19	33
Not engaging	23	11	26	0	26
Not entertaining	24	12	8	0	17
Boring	11	5	18	0	18
Confusing	11	5	45	0	9
Not a good value	9	4	0	0	0

Would you change that score?

	Total N=205	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
About right	146	71	37	24	27
Raise it	47	23	38	28	4
Lower it	12	6	33	25	8

Which most contributed to your rating of Pile-On? (Please pick up to five main reasons for your rating.)

	Total N=208	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
The food sounded good	47	23	47	21	40
The food looked good	58	28	53	33	38
Upbeat	49	24	43	24	41
Happy	23	11	35	22	48
Funny	62	30	32	24	40
Engaging	35	17	40	23	26
Is for someone like me	19	9	53	21	58
Characters sound like friends of mine	9	4	44	44	33
Distinctive foods	21	10	38	24	24
Variety of toppings	70	34	46	30	34
Entertaining	78	38	35	23	33
Learned something interesting	12	6	50	25	25
Makes me hungry	40	19	68	35	40
Sonic has high-quality ingredients compared to other fast food restaurants	33	16	64	30	30
The food description did not sound good to me	26	12	23	23	4
The food did not look good/appeal to me	24	12	12	12	0
Didn't tell me enough about the food	39	19	36	33	5
Not my kind of ad	54	26	35	30	0
Do not believe ingredients are high quality compared to other fast food restaurants	5	2	40	60	0
Voices are irritating	8	4	25	25	0
I like my hot dogs plain	13	6	8	0	0
Not believable	20	10	5	10	5
Not funny	30	14	33	23	0
Not engaging	23	11	26	26	0
Not entertaining	27	13	30	30	0
Boring	19	9	47	32	0
Confusing	22	11	23	14	0
Not a good value	24	12	21	4	12

If you have a social media web page, such as Facebook, Myspace, etc., how often do you usually access it?

	Total N=206	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
I don't have a social media web page	33	16	33	12	21
Every day	108	52	37	31	22
Once a week	29	14	48	28	10
Once a month or less	23	11	39	17	17
Never	13	6	15	8	23

How often do you usually send text messages on your mobile phone?

	Total N=207	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 20%
I don't have a mobile phone	11	5	55	27	27
Never	56	27	27	14	12
Very rarely	20	10	45	25	20
Occasionally	36	17	42	33	25
1-8 times a day	51	25	37	27	20
9+ times a day	33	16	36	27	27

One final question - This is a new type of Internet interview. Did you enjoy it?

	Total N=204	Total	Regional Hot Dogs 601 - 800 37%	Akron is Between 601 - 800 25%	Pile-On 601 - 800 21%
I thought it was great. It let me express my opinions quickly and easily.	108	53	47	30	27
I thought it was very good. This is a simple way to give direction.	71	35	31	24	13
This was okay. It was fair and let me express my opinion easily.	22	11	9	9	14
This was not so good. I think it was flawed in some respects, and alright in other respects.	3	1	33	0	33
I did not like this interview at all. It was inaccurate, complicated and did not capture my opinion.	0	0	n/a	n/a	n/a

Standard competitive framework

Summary of Standard competitive framework

	Avg rating	% Wins vs average of all others	% top box
Most Frequent QSR for burgers, hot dogs, sandwiches	4.39	60	32
Next Most Frequent QSR for burgers, hot dogs, sandwiches	4.38	57	28
Regional Hot Dogs	4.25	57	24
Akron is Between	4	43	18
Pile-On	3.54	33	16

Summary Paired Comparison Bar Chart - Shows average paired comparison wins or losses. Bars show % better or worse than average (0 = 50 %).

Rating Set Standard competitive framework

Box scores

Standard competitive framework

	Excellent	Very Good	Good	Fair	Poor	Terrible
Most Frequent QSR for burgers, hot dogs, sandwiches	32	31	30	6	0	0
Next Most Frequent QSR for burgers, hot dogs, sandwiches	28	39	26	6	0	0
Regional Hot Dogs	24	39	27	6	3	0
Akron is Between	18	35	30	12	4	0
Pile-On	16	22	25	24	11	3

Paired comparisons

Standard competitive framework - Most Frequent QSR for burgers, hot dogs, sandwiches (Average wins = 59%, n=208 )

Regional Hot Dogs	ties	51/49
Next Most Frequent QSR for burgers, hot dogs, sandwiches	wins	54/46
Akron is Between	wins	62/38
Pile-On	wins	71/29

Standard competitive framework - Next Most Frequent QSR for burgers, hot dogs, sandwiches (Average wins = 57%, n=208 )

Most Frequent QSR for burgers, hot dogs, sandwiches	loses	46/54
Regional Hot Dogs	ties	51/49
Akron is Between	wins	61/39
Pile-On	wins	70/30

Standard competitive framework - Regional Hot Dogs (Average wins = 57%, n=208 )

Next Most Frequent QSR for burgers, hot dogs, sandwiches	ties	49/51
Most Frequent QSR for burgers, hot dogs, sandwiches	ties	49/51
Akron is Between	wins	65/35
Pile-On	wins	66/34

Standard competitive framework - Akron is Between (Average wins = 43%, n=208 )

Regional Hot Dogs	loses	35/65
Most Frequent QSR for burgers, hot dogs, sandwiches	loses	38/62
Next Most Frequent QSR for burgers, hot dogs, sandwiches	loses	39/61
Pile-On	wins	62/38

Standard competitive framework - Pile-On (Average wins = 32%, n=208 )

Most Frequent QSR for burgers, hot dogs, sandwiches	loses	29/71
Next Most Frequent QSR for burgers, hot dogs, sandwiches	loses	30/70
Regional Hot Dogs	loses	34/66
Akron is Between	loses	38/62