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Decision Technology for Investors, Management and Marketers

Make Research Better

Our goal is to help researchers be better researchers with

Patented Predictive Technology

Linescale measures a market as it is today, then pictures that market as it will be with your idea.
Predictive research is different from traditional sentiment and stated intent research
Predictive research measures the market, not just the idea.
Linescale measures your offering directly against consumers' benchmarked favorites to see if it will DISPLACE current behavior.
Familiar Likert scales have well-known limitations. Linescale's patented "Sticky Likert" delivers traditional measures but adds new dimensions.

Linescale Is Grounded in How People REALLY Make Buying Decisions

Respondents rate your idea or brand in context, against what they currently do/use/buy today.
Linescale counts people likely to choose your idea instead of their usual choice, not those who state they do or don't intend to buy.
Linescale shows who and how many are your brand or idea Acceptors, the true opportunity. ACCEPTOR is a TOUGH MEASURE.
Linescale shows WHAT PRODUCTS AND BEHAVIORS are displaced - and where your revenue will come from.